Alibaba has destroyed 120 million offline fake memory at one time, and Samsung and Sony compete to join the anti-counterfeiting alliance

　　#Laogao E-commerce Online Information# As soon as Alibaba's anti-counterfeiting special forces took action, it destroyed more than 15,000 fake memory sticks offline at one time. It was not until now that brands such as Samsung realized that this order alone helped them get back a market share worth 120 million yuan that had been eroded by offline counterfeiting dens.

　　On January 16, Alibaba announced the establishment of a global big data anti-counterfeiting alliance, and electronic brands performed particularly enthusiastically. In the end, Samsung, Sony, Canon, Western Digital (Western Digital and SanDisk brands) and others won the "founding member" status through the pursuit, intending to fundamentally break through the siege and solve the problem of counterfeit goods in the offline electronic market.

　　In early May 2016, the Taizhou Economic Investigation Detachment obtained a clue of a case suspected of selling counterfeit brand memory, but was unable to obtain the "portrait" of a counterfeit and counterfeit sale gang, and the case almost went into a "dead end". After learning about this, Alibaba's anti-counterfeiting special forces used big data to link up scattered information. It soon discovered that the memory stick counterfeiter set up a counterfeiting den in the Huaqiangbei area of ​​Shenzhen, Guangdong, and wholesale to the next company through online and offline wholesale, and the next company will then sell it through the Internet or local electronic market.

　　After further digging, the case handlers found that the entire criminal network operation link involved 12 provinces and cities including Guangdong, Zhejiang, Beijing, Hunan, Shanghai, Jiangsu, Heilongjiang, Sichuan, Anhui, Shandong, Jiangxi, Fujian, and the total amount involved reached over 100 million yuan.

　　In July 2016, with the assistance of Alibaba's big data system, the Economic Investigation Bureau of the Ministry of Public Security was unified in command, and the public security organs in various places involved carried out network closing operations one after another, destroying 13 counterfeit memory dens, arresting 16 criminal suspects, and investigating and punishing more than 15,000 memory sticks of counterfeit brands such as "Samsung" and "Kinston" on the spot, and more than 100,000 sets of supporting trademarks and logos, with a total amount of more than 120 million yuan involved.

　　Not only Samsung, Alibaba has assisted law enforcement agencies in the past year to close about 675 fake products production, inventory and sales points.

　　Tech new media Mashable believes that the anti-counterfeiting alliance reflects Alibaba's sincere wish. The outside world has different opinions about Alibaba, but it is working hard to win a good reputation in combating counterfeiting. At the same time, it quoted Hans Hendrischke, a professor of Chinese Business Administration at Sydney Business School, saying that working with well-known brands such as Samsung and LV to combat counterfeiting will help achieve such a goal.

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