#Laogao E-commerce Newsletter# [E-commerce Evening News on January 13] 1. Alipay wants to return the dedication blessings that he owes, saying that he has decided not to socialize; 2. Taobao headlines release a city life consumption report: men also love beauty; 3. Tong Wenhong becomes the CPO and chairman of Alibaba Group; 4. JD.com says that all the products sold by its subsidiaries are self-operated; 5. The ranking of the world's most innovative companies in 2016: Apple once again ranks first.
1. Alipay wants to return the owed professional blessing, saying that it has decided not to socialize
According to January 13, Alipay announced this afternoon that it will launch a five-fortune red envelope during this year's Spring Festival. Guanhua, the head of Alipay's Spring Festival red envelope project, said, "The only goal is to return all the professional blessings that owed everyone last year." Guanhua also said that Alipay had decided to not fight the red envelope war this year's Spring Festival. "Red envelopes are tools to convey emotions and love, and should not be alienated."
Comment: Whether red envelope marketing will be bad depends on this year.
2. Taobao headlines release urban life consumption report: Men also love beauty
On January 13, Taobao Toutiao, in conjunction with seven cities in Guangzhou, Shenzhen, Tianjin, Chengdu, Chongqing, Nanjing and Hangzhou, released the "2016 Urban Living Consumption Annual Report". The report starts from the urban regional dimension, analyzes the online shopping consumption of brands in various industries in 2016, takes stock of the regional development trends of the industry, and provides urban users with authoritative reference for consumption decisions. The report is based on cooperation in e-commerce industries such as Tmall Beauty, Tmall Electrical Appliances, Tmall Clothing, Tmall Mobile, Alibaba Automobile, Tmall Food, Tmall Maternal and Child, and Taobao Jiyoujia Real Estate. It extracts data from January to November 2016 for analysis; the release media includes Yangcheng Evening News, Shenzhen Evening News, Tonight News, Chengdu Business Daily, Chongqing Morning News, Yangtze Evening News, and Urban Express, all of which are Taobao Toutiao Zebra Program cooperation media.
Comment: Many times the facts are contrary to our traditional perception, which is also the significance of big data in business decision-making.
3. Tong Wenhong serves as CPO and chairman of Alibaba Group
On January 13, Alibaba Group CEO Zhang Yong announced that Tong Wenhong would be appointed as Alibaba Group Chief Human Resources Officer (CPO). After the decision of Cainiao Network's board of directors, Tong Wenhong will replace Zhang Yong as the chairman of Cainiao Network, and Wan Lin will serve as the president of Cainiao Network, and will be responsible for Cainiao's various businesses. Tong Wenhong joined Alibaba in 2000 and has served as the head of the administrative, customer service teams and other teams. He has served as the COO since the beginning of Cainiao's establishment in May 2013. Since then, he has served as the president and CEO of Cainiao Network. He has always been the main operator of Cainiao Network's business, leading Cainiao to become the world's leading smart logistics platform. She is a partner at Alibaba.
Comment: Alibaba’s organizational structure has been fully upgraded.
4. JD.com says that all products sold by its subsidiaries are self-operated.
1月13日消息，近日有消息称消费者在京东商城购买京东自营商品，发生纠纷后把北京京东叁佰陆拾度电子商务有限公司(简称京东电子商务公司)诉至法院，却在诉讼中得知“自营”是指京东集团，该商品销售主体为京东海荣公司，京东电子商务公司非适格被告，起诉被驳回。今天早些时候，京东方面通过官方微信号做出回应，称“京东的自营就是京东集团子公司的自营就是京东自营”，同时京东方面也表示“京东集团旗下具备销售资质的有十几家子公司，比如北京京东世纪信息技术有限公司、天津京东海荣贸易有限公司、沈阳京东世纪贸易有限公司等等。这些公司所销售的商品都属于自营。”
Comment: Don’t talk about uselessness. “JD Self-operated” means telling consumers that compared to non-self-operated, JD will endorse product quality more, whether it is JD Mall or JD Group. Word games are so boring.
5. 2016 ranking of the world's most innovative companies: Apple once again ranked first
On January 13, US brand consulting agency BCG recently announced the ranking of the world's most innovative companies in 2016, and Apple ranked first for 11 consecutive years. The top ten are: Apple, Google, Tesla, Microsoft, Amazon, Netflix, Samsung, Toyota, Facebook, IBM, Bayer, etc. Chinese companies are listed on the list by Xiaomi, which is ranked 35 and Huawei, which is ranked 46.
Comment: Although I have always been accustomed to the apple, there are still three nails in the rotten ship.
6. Clothing counterattacks mobile communications. JD.com wants to compete with Tmall for territory?
According to news on January 13, JD.com's attractiveness to new users buying products on the platform has changed. Recently, JD.com released the "2016 China E-commerce Consumption Behavior Report", which shows that judging from the first purchase data of JD.com consumers, men's and women's clothing and men's shoes have surpassed mobile phone communications. This means that JD.com's main attraction to new users has evolved from electronic products such as mobile phones and digital products to mainly clothing and consumer categories.
Comment: This is of great significance to JD.com. You can't continue to rely on mobile phones and digital JD.com alone.
7. Starting from March 15, online shopping for electronic products will not affect returns!
On January 13, the State Administration for Industry and Commerce recently announced the "Interim Measures for No-reason Returns on Seven-Day Online Products". It is clear that if consumers purchase electronic products based on inspection, or if they need to open the packaging, or reasonably debug to confirm the quality and function of the product, it will not affect the seven-day unreasonable return. Implementation will begin on March 15.
Comment: Starting the day after tomorrow.
8. Amazon continues to open physical bookstores, the latest one will settle in New York
According to news on January 13, Amazon continues to move forward on the road to opening a physical bookstore. According to the latest foreign media reports, the global e-commerce company is increasing the number of physical bookstores and intends to open the latest in New York City. It is reported that Amazon has adopted physical bookstores as an extension of its website. “Amazon Bookstore combines the advantages of online and offline shopping to help users find books and devices they like,” it said. “We guide physical bookstore product selection based on the website’s consumer data, including customer ratings, pre-orders, sales data, popularity on Goodreads and evaluations from our curators.”
Comment: In the past few years, physical stores have been subverted, and in recent years, physical stores have been built.
9. Lazada launches "Oriental Pavilion" and 16 brands including Huawei settle in
On January 13, Lazada Malaysia Station, a well-known e-commerce platform in Southeast Asia, officially launched the "Oriental Pavilion", which means that Malaysian consumers can buy products from well-known Chinese brands here. It is understood that at present, the Chinese brands entering Lazada Malaysia Station include 16 brands including Huawei mobile phones, Semir Clothing, Camel Clothing, QCY Bluetooth headphones, Xiaogou Electrical Appliances and Bluedio Blue Strings.
Comment: As the purchasing power of Malaysian people increases, the market will become larger and larger.
10. International expansion culture takes the lead, Jiang Fang serves as Alibaba CEO Special Assistant for International Business
On January 13, Alibaba Group announced the latest organizational structure upgrade, in which the Globalization section appointed Jiang Fang (nickname Jiang Fang) as the CEO's special assistant in international business, assisting CEO Zhang Yong in coordinating the planning and management of various international businesses within the group, and also serving as the group's deputy chief human resources officer. With the organizational culture of "global strategy is one game, global colleagues are one home" as the core, it drives the "five new" strategies to be implemented faster in the global business section.
Comment: Alibaba's global layout has always been far-sighted.
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