Sogou is expected to be listed in the United States this year, with a maximum valuation of US$5 billion

　　#Laogao E-commerce Online Information# Recently, according to foreign media reports, Sogou CEO Wang Xiaochuan said in an interview that Sogou is expected to launch its initial public offering (IPO) in the United States this year. The valuation given by China's third largest search engine IPO may be between US$4-5 billion, or approximately RMB28-35 billion.

　　It is reported that Tencent and Sohu are Sogou investors, and Sogou is competitors in online search and advertising businesses, including Baidu, UC Browser and Qihoo 360.

　　Wang Xiaochuan said that the IPO may be held this year and plans to list and circulate 10%-12% of the shares. Sogou has received investment from Tencent Holdings and Sohu, but Sogou has not hired a bank to arrange an IPO. The IPO fundraising revenue will be used to invest in artificial intelligence and machine learning to improve search results. It also stated that Sogou can tie Baidu in its mobile search business within three years. Baidu will not comment on this.

　　Due to Baidu's Wei Zexi incident this year, paid medical advertisements on Baidu's website have been criticized. The new regulations introduced not only affect a company in Baidu, but also affect the advertising revenue of the entire industry. Sogou's revenue in the third quarter fell by 6% month-on-month. Is it appropriate to propose a listing plan at this time?

　　In response, Wang Xiaochuan said that Sogou is constantly launching new products and expanding marketing, so that advertisers who used to work exclusively with Baidu will now start cooperating with Sogou. In addition, Sogou's marketing expenditure in the fourth quarter of last year may reach RMB 100 million (about US$14 million), more than five times that of the third quarter, and Sogou will also launch a new search service. These will bring new developments to Sogou.

　　According to relevant data, Baidu accounted for 44.5% of mobile search queries in the third quarter, Shenma accounted for 20.8% of Alibaba's establishment, and Sogou ranked third with 16.2%.

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