On the afternoon of August 4 , Lao Gao Crown Club, Golden Crown Club, Shanghai Xuanming Network founder, China SNS marketing expert, e-commerce angel investor-Lao Gao (Wang Yongjun), signed a contract with Shangzhuang.com CEO Li Wei and officially invested in Shangzhuang.com .
Li Wei (left) and Lao Gao (right) are signing a contract
As the name suggests, "Shangzhuang" means fashion and beauty . It is understood that Li Wei, founder of Showjoy , founded Shangzhuang in 2013 and has now completed a Series B financing. In 2015, Han Geng joined as a partner of Shangzhuang. Han Geng, who was an artist, has rich media resources. This excellent and efficient team is undoubtedly the most valuable root and pillar of Shangzhuang. At present, Shangzhuang is a very authoritative and influential cosmetics B2C website in China;
Shangzhuang partner Han Geng was discussing the meeting...
With the change of people's ideas and the improvement of consumption levels, cosmetics are no longer blindly considered luxury goods, but are more often a necessity for people to pursue beauty, enjoy life and protect physical and mental health. The huge consumer group and the broad consumer market have driven the rapid growth of cosmetics consumption. According to Alibaba statistics, 70% of Alibaba's online e-commerce sales are contributed by women, of which clothing accounts for 89%, maternal and infant products account for 87%, cosmetics accounts for 83%, and household goods account for 78%. As a female-led cosmetics B2C website, Shangzhuang insists on the self-purchase and self-operation model, uses strict channels to ensure an absolute authentic experience, and has obtained authentic insurance from PICC.
Shangzhuang Building
Shangzhuang has always insisted on self-operating genuine products and has obtained genuine underwriting from PICC, a well-known insurance company in China . Its first beauty online shopping app to select and recommend products based on user skin types has grown rapidly and has gained excellent user reputation .
Shangzhuang’s new product expert store is a light entrepreneurial platform for opinion leaders. Shangzhuang guarantees supply and delivery, authentic direct sales. As store owners, users select and recommend products, and use their own circle influence to spread sales and disseminate. The store owner can share the WeChat store and products of the Expert Store to WeChat and Moments, so that both buyers and sellers can complete the transaction on WeChat. Expert stores are born in line with the trend of social marketing and use fragmented time to operate their business, allowing users to change from posting orders in a playful manner to relying on their own knowledge and influence to manage their own small dreams, and transforming the influence of the circle into substantial output.
As a well-known e-commerce network in China, Laogao Crown Club currently has more than 2,000 members with annual sales of more than 10 million. Investing in Shangzhuang is also a trend. This cooperation with Shangzhuang is a peak leap between the e-commerce industry and the social circle , which has steadily laid the cornerstone of future social e-commerce cooperation, and enriched the Crown Club's e-commerce ecosystem. It is an important help for us to devote ourselves to building a well-known domestic e-commerce network in the next five years. We hope to discover more opportunities for e-commerce in the community in the future, create more sparks, and become the leader of domestic social e-commerce !
In the soil of e-commerce, the seeds of beauty grow the fastest. I believe that with the joining of Lao Gao’s team and building a social platform, the road will go further, and we will go to a new peak together and bear fruit! Just like what Lao Gao often said, "Everything is the best arrangement!"
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