The first year of the year, the inventory is backlogged, and the capital chain is broken... These four e-commerce sellers show their "first-hours" in entrepreneurship!

      As the saying goes, all roads lead to Rome, but on the road to e-commerce entrepreneurship, no road can be smooth . Some people encounter inventory problems, some people encounter product selection problems, some people encounter transformation obstacles, and some people miss the bonus period... Have you ever had similar experiences?

The second growth curve that prepares for the future

      In 2014, after graduating from university, Fei Guohua was engaged in foreign trade. With his industry advantages, he acted as a Japanese maternal and child brand by chance, and thus became associated with e-commerce.

      However, when cooperating with the brand, you need to pay first and then get the goods. Often, the actual sales volume is far from reaching the purchase volume, which eventually leads to inventory backlog and the capital chain is "a life hanging on the line".

      Later, the epidemic was raging, coupled with the decline in the domestic demographic dividend, the markets of many industries continued to shrink, and the maternal and infant categories could not escape the market rules.

      At this time, Fei Guohua was like a lonely boat in the waves, drifting with the waves. He had to find another way to establish his own brand, which was to prepare for the future and also to develop the second growth curve. So a brand that focuses on women's socks was born.

      For new brands, when traffic is scattered and gameplay is changing, if you are not careful, you will be buried in the traffic wave. Moreover, Fei Guohua's brand operation experience is slightly lacking, so he joined the Laogao E-commerce Club , and also listened to Jiang Nanchun's two sharings, and planted grass and bought books, just to increase his understanding of the brand.

The "fire, rice, oil and salt" that workers do not know how to start a business

      Potential is like water in a sponge, and as long as you are willing to squeeze, there will always be one.

      Yin Xin operates a larger store in Zhengzhou and has worked for three years. While growing up with the company, Yin Xin also burst into many industry insights. Because of this, he gradually went against the boss's business philosophy...

      Starting a business was Yin Xin’s only idea at that time, because he did not agree with the boss’s thoughts and needed to prove himself.

      But is it that easy to start a business? In the first year, Yin Xin thought he was doing well, but in the end he lost more than 200,000 yuan after settlement. Only then did he realize that the "fire, rice, oil and salt" that came to start a business was not something that workers could understand.

      But the cow I brag has to go on with tears in my eyes. In the past few years, he has encountered product selection problems and has also encountered channel suppliers falling out. The repeated twists and turns hit his confidence, but fortunately he has survived.

      Later, through the advice of a friend, he joined the Laogao E-commerce Club in order to broaden his horizons, increase his experience, and avoid detours.

From women's clothing to specialty snacks

      Liu Cong, who started his business on Taobao in 2012, worked in women's clothing with his friends. With a Korean-style hip-pack skirt, he tasted the charm of e-commerce for the first time. His sales soared and his profits rose sharply. Compared with the original work, he felt less comfortable.

      But only after a long period of precipitation can you understand the pros and cons of any industry. He is in Chengdu and belongs to the inland area, and it is extremely inconvenient to choose fabrics, styles, etc., and the period from the finished product is very long.

      Secondly, the team is full of boys, and the choice of women's clothing styles is not accurate, and the return rate and inventory ratio are getting higher and higher, which makes the team feel the crisis and makes him think of transformation.

      Transformation is naturally not an easy task. Although Liu Cong's current snack shop sales exceed 100 million and his team has reached about 80 people, he has also encountered many walls during his search for the track, such as fruits, health products, etc.

      In 2018, Liu Cong thought it was difficult to broaden his horizons by working behind closed doors, so he found Laogao E-commerce Club. After learning and communicating with his peers for a period of time, he opened up new ideas for himself.

      Afterwards, Liu Cong chose to make locally produced products in Sichuan to avoid the problems he encountered before, so he focused on local casual snacks such as rabbit legs, rabbit meat, chicken feet, etc., and he did it now.

He missed the bonus period of e-commerce

      Li Yutao, who once studied for an MBA in the United States, was engaged in international trade business in 2012. With the dividends of rapid domestic development, he earned 40,000-5 million US dollars as his first pot of gold.

      I thought it would be smooth sailing all the way, but the market was not always smooth. With the rise of e-commerce, the decentralized model has gradually compressed the space for trade profits. In 2016, Li Yutao set his sights on the new trend - e-commerce.

      He is engaged in equipment trading and has now made international clothing and luggage across industries. But as the saying goes, the distance is like a mountain. Li Yutao, who has just changed the track, is preparing to add a batch of high-value products, but he only has a few million working capital, and the entire funding gap has reached more than 10 million. He didn't want to miss this opportunity in vain and found his old customer. After analyzing the market environment, buyer qualifications, profit margins and cargo risks again and again, the customer finally decided to contribute funds and assist.

      For many e-commerce sellers, when they miss the best bonus period, they must use their hard power to prove themselves, such as operations, products and other perspectives.

      Using core competitiveness to fight tough battles is Li Yutao's current layout. He knows that it is too late to enter, but in the future, all companies will become e-commerce companies. If he does not transform at this time, he will really miss the best era of e-commerce. I wish him to go better and better on the road of e-commerce!