He was anxious and borrowed usury to make up for the gap in the capital chain without hiding the company. He has been in society for four years and has made hot products. He also faced a break in the capital chain. Most of the employees have run away, and they still have to continue working?
In 2009, Wang Guoliang was still a student at school, and he was studying for a postgraduate degree at that time.
Once, the laboratory where Wang Guoliang was located happened to be relocated, and he had nothing to do and could only go to the school library to pass the time. I picked up a book called "Win in China" and wanted to read it casually, but the stories recorded in the book impressed him...
"We need to help 1 million people find jobs and pay hundreds of millions of taxes every day." This is a speech by Jack Ma. At that time, e-commerce had only an original and direct layout, and all frameworks were in the early stages. But in Wang Guoliang's heart, the seeds of e-commerce entrepreneurship were buried in his heart at this moment.
Good and misfortune after graduation
In 2011, Wang Guoliang graduated from university. He had no resources and no connections and had to choose to work to make a living. In just one year, he passed away, but after a year of working, Wang Guoliang finally realized what he wanted.
Start a business!
Indeed, in the past year, he had discovered his deep desire. His "unintentional planting willow" behavior in the library, but he did not expect that it would become the driving force for his firm belief.
In May of 2013, the temperature in late spring gradually rose, and the season for long-sleeved jackets will eventually fade away. Wang Guoliang wants to take this opportunity to enter the market.
So, I took turns to discuss it with my team meeting and finally chose a T-shirt as the main store model.
What he didn't expect was that once the product was released, sales volume suddenly increased. 500 orders were sold a day, with an average of 15,000 pieces per day, and lasted for a whole month.
The victory in the first battle made Wang Guoliang make a fortune, and he also called this T-shirt "God style". At this time, he felt that he could do everything and seemed to see countless opportunities waiting for him in front of him.
He was young and immature and chose to expand his territory immediately and expand his store categories and channels. But being full of ideals does not mean that reality will be perfect. While the store grew wildly in 2015, the huge financial expenditure quickly bottomed out. Wang Guoliang, who urgently needed some money to fill the gap, found a venture capital investment...
After all the details were agreed and the time for the venture capital was settled, Wang Guoliang let out a long breath. At this time, he seemed to see his business context growing vigorously.
But as time passed day by day, the agreed time for account arrival finally came, but Wang Guoliang's company account had not changed. He could not believe the empty and unchanging number in front of him...
Venture capital withdraws, capital chain breaks, business plummets, and most of its employees are lost. Wang Guoliang's life is like a person walking on a tightrope on a cliff. He had never closed his eyes for three days and three nights after thinking hard. He couldn't bear to take the foundation laid by hard work, so he decided to take a dangerous path - loan shark.
The gap in funds was filled tightly by the loan, and the company's operations gradually became stable. But Wang Guoliang knew that his situation was like boiling a frog in warm water. The number of team members after the loss of personnel was still quite large. Wang Guoliang pretended to be calm and cheered up the employees. With the ruthless reality, he even painted the company's bright future for the employees: he would do 10 million this year and would go to a higher level next year!
Encouraging painting cakes is not only to cheer for the company, but also to suggest that you must hold on!
Wang Guoliang said in the interview: "'Others can copy your model, but there is no way to copy your passion', this is a sentence I agree with Jack Ma's very much."
Yes, passion, perhaps Wang Guoliang himself, or the employees who were inspired, relied on a passion to pay off the debt in just a whole year.
You know, he had only been in contact with society for a few years at that time. After stepping on such a big trap, the company has been wandering on the verge of bankruptcy, and he was still able to come over. Wang Guoliang looked back on the past and expressed to the camera that he was really lucky to be able to get to this day.
His experience in entrepreneurship over the years has made him feel that all companies are selling products, but the process is different. For e-commerce, we cannot grasp a wave of instantaneous traffic based on a certain case and think that we can make good products. Only by focusing on the development of the product side is the business model of e-commerce.
The core of future development is still to put a lot of effort into products, Wang Guoliang said firmly.
Turning point in career and life
In March of the same year, Wang Guoliang, who had just survived the financial crisis, was having dinner and chatting with his high school classmates. But when they were having a good chat, the classmate suddenly said, "I can't accompany you later, I have to attend an event."
"What activity is that important?" asked Wang Guoliang, who was puzzled.
“It’s the event of Golden Crown Club”
"What is this for? I haven't heard of it."
"E-commerce people know that if you do e-commerce, don't you know Lao Gao's e-commerce club?"
...
"E-commerce people know it", this should be very awesome, right? Wang Guoliang thought to himself and silently wrote down the name of the club.
After returning home, Wang Guoliang came up with an idea. If he could join the Laogao e-commerce circle, would he be able to obtain some resources and so on, so as to avoid detours? So Wang Guoliang found the contact information of Laogao E-commerce Club.
When he decided to join Lao Gao's e-commerce circle, Wang Guoliang only thought that this was just a training institution. When he received an interview call from Lao Gao himself, he was confused. Do the training institution still have to interview?
But what happened next surprised Wang Guoliang even more. Lao Gao asked on the phone: "What do you want to get when you come here?"
"If you want to get some resources, it would be even better if you have talents like Taobao operations," Wang Guoliang answered truthfully.
After the interview, there was no news for three months like a mud cow entering the sea, which made Wang Guoliang even more depressed. But as time passed, Wang Guoliang received another call from Lao Gao, and the same question was still there, but Wang Guoliang's answer was different, "I want to make some friends."
In the days that followed, almost all of Wang Guoliang's business was cooperated with the brothers of the Golden Crown Club, and many resources were also given by the brothers, including the management, management and various difficult and complicated problems that confused him in the Golden Crown Club.
In addition, Wang Guoliang also specifically emphasized that his business model is gradually transformed into his own model after being improved and debugged based on the brother enterprises.
In addition to work, he also has his own cognitive aspects. Now Wang Guoliang feels that his views on business and the world are different. He has come into contact with many different groups of people at the Golden Crown Club and has seen many ups and downs with brothers. Some do well and some do poorly. Different personalities will also develop differently. These facts gradually change their previous cognition.
As time goes by, our company is getting bigger and bigger, and so are the brothers of the entire Golden Crown Club, and everyone is growing. A better environment injects more nutrition into you, and your cognition and vision will also increase.
The most impressive memory
As a member of the first phase of the Golden Crown, the club did not have much structure at that time. The so-called brothers were shouting slogans at that time, but it is unknown how to be brothers, Wang Guoliang smiled.
After Lao Gao's continuous improvement, more and more fresh blood has been added, which has gradually added a touch of warmth to the entire Golden Crown Club.
The Golden Crown Club then held a foreign trip. Wang Guoliang, like many of the Golden Crown Club's brothers, went to Japan for the first time. That day, everyone drank some wine and waved the Golden Crown Club flag on the edge of the Tokyo Tower, waving the flag and shouting.
In an instant, Wang Guoliang deeply felt what the purest friendship was. Everyone had not communicated much before, and no one had a particularly good relationship with anyone. This trip to Japan made everyone feel that Chinese people should unite and help each other abroad, so at this moment everyone is the most real and the most united.
After that, everyone seemed to open their hearts at the same time, and even many business matters would be taught to them, and any questions could be answered without hiding them. If there are brothers from the Golden Crown Club who are willing to study at me, I can tell you about it, Wang Guoliang mentioned.
Lao Gao provided a channel to put a group of affectionate and righteous people together. Wang Guoliang believed that there was a taste between people. Once the smell was right, he would feel relaxed and thought it was correct. After all, society is complicated. If someone comes to me, I must be wary of it, but in the Golden Crown Club, everyone is brother!
Regarding Lao Gao, Wang Guoliang believes that we are all in business, but he will put himself in our shoes and think about problems from our perspective. Whenever we lack something, he will consider it in advance, which greatly changed my understanding of Lao Gao.
The future is very important, and the present is also very important. As long as you plan your future well, you will not be confused at the moment. Some people are busy solving the problems in front of you, but if you plan the future in time, many things will naturally be avoided . Wang Guoliang talked freely. I think the easier you do, the higher the profits of the company will be, so I think Lao Gao has helped me a lot.
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