The entire product line is only sold at 0.1 yuan! Taobao actually opened a store on Taobao...

      In 2021, Taobao and Tmall platform will continue to move, which not only reflects the new policies for merchants, but also introduces no less than 10 specific measures to help merchants reduce costs and increase efficiency. At the same time, Taobao also made an interesting move and opened a Taobao store on the Taobao platform.

      However, this Taobao store is different from the merchants selling goods on the Taobao platform. This is a store that sells stories.

1. Taobao personally opens a store to sell "story"

      Recently, there has been a new store on Taobao platform. Although there are not many fans, it has attracted a lot of attention. The reason is that the boss behind this store is actually Taobao Benbao!

      That’s right, the name of this Taobao store is "Tao Stories' Bao". As the name suggests, this is a store selling stories .

      It is not difficult to see from the introduction of the store page that this store is a store specially used to show the entrepreneurial stories of Taobao store owners. From the treasures on the store, the new products on this store are not real products or services. Each product name in the store is a story title, and the details page are special stories.

      At present, we see on this newly opened Taobao store that all stories are displayed on the product details page, and each story is only priced at 0.01 yuan. When viewing the details page, consumers can "reward" after being impressed by the stories in the pictures and texts. After the user places an order and pays, all the income will be used as a public welfare donation to help those in need.

2. Telling good stories can also ignite the market

      With the continuous development of the Internet, the consumer market is also constantly upgrading. This time, Taobao store opening is catering to the changes in the market.

      This new store on Taobao has only been open for a few days, and each story has attracted many consumers. Among them, the story of the owner of the old photo repair shop in Hunan who "this job is not allowed to have mosaics", the story of the owner of Taobao shop in Shanghai "storing dreams", and the story of the owner of Xinxiang, Henan "armless anchor who does not accept rewards" have all been welcomed to varying degrees.

      In fact, the new Taobao store is not the first store to sell stories. On the homepage of the store, the Taobao store owner thanked a Taobao store called "CY Stories Selling Stories". This store started by selling stories for 1 yuan. It collected more than 2,000 stories on the Taobao store, attracting 330,000 people's attention, and providing new inspiration and reference for the establishment of "Tao Stories' Treasure".

      It is not uncommon to speak good stories and rely on story marketing methods. At present, the national trend is frequently emerging, and Chinese-style products can be seen in brands such as clothing, cosmetics, beverages, and food. It is precisely the combination of traditional culture and igniting the consumer market.

3. Use blind box stories to create a store hit

      Not only that, Taobao also launched the "Story Blind Box" this time. After users take this link, they will randomly send stories. This opening surprise once became a hot product in the store, with sales of more than 1,000, and was unanimously favored by everyone.

      "Everything can be blind boxes" has also become a popular market nowadays . In the past year, young people on Taobao have sold out a figurine blind box market of tens of billions of dollars, which shows how large the market size is.

      Nowadays, more and more merchants are becoming popular because of the unknown nature of blind boxes that bring stimulation and surprise to consumers. For young consumers, blind boxes have greatly aroused consumers' curiosity and desire to buy, and are a replicable business model.

4. The e-commerce era where content is king is coming

      I never expected that Taobao would enter the Taobao platform by telling stories and blind boxes. Let’s not only see how much sales this new store in Taobao can achieve, but behind this niche market segment, is the pursuit of a better life and spiritual satisfaction.

      Times are changing, and we must continue to upgrade and change the way of marketing. The era of e-commerce that grows wildly has passed. In the era of social e-commerce where content is king, it is still necessary to attract users with content that users like, and meet consumers' real needs through content innovation and new ways of playing.

      For merchants, this new store opened on Taobao not only provides a new operational idea and business model, but also requires only 0.01 yuan to get an opportunity to share the store story. It is undoubtedly a good brand promotion entrance and worth paying attention to.