How to open a Taobao online store in 2016

Laogao Crown Club

1: First of all, you have to make money to support the free shipping sometimes, and some of your usual expenses. To put it bluntly, no one wants to do a waste of work. Don’t be fragile, otherwise the quality of express delivery will be enough for you to compensate after-sales service.

2: Cartons, express delivery, and fillings are sold on Taobao. At the beginning, if you don’t want to spend this money, then look for colleagues, friends, and ask for some cartons. A circle of tape costs 4 yuan. If you buy one box at a time, it might be 3.3 in a lap. If you fill it and don’t want to buy bubble pads, then you can use newspapers to find scraps. A large woven bag of brand new newspaper costs only 10 yuan.

3: It is best to have a car in the early stage, otherwise it is a difficult problem for you to purchase goods. You cannot pull a small cart to the station to pick up the goods, and it is even more impossible to pull back and forth again and again. You must go to the regular freight channel and do not follow the bus, because some buses and freight stations will start prices. You have to spend dozens to hundreds more. "The things are too heavy, very heavy, I will deliver them directly to your house. Don't say too much, I don't like to listen. Anyway, I have already shipped to your doorstep. You just need the freight fee, do you want the things?"

4: It is best to use broadband at home at the beginning, there is nothing to say about this.

5: You must fill in the title full, don’t just write a few words. If you optimize the title, you can learn it carefully.

6: Remember to check the recent hot words on Taobao index and add them.

7: What should I do if you don’t know how to do the details page? Go to Nitu.com and charge 50 yuan points. There are many detailed page templates for you to download. You are nothing more than replacing the photos and text.

8: The store homepage actually doesn’t need to spend too much effort on decorating it. As long as your layout is not bad, no one expects the Taobao store to be decorated very beautifully. Don’t be upset, just don’t be like a liar.

9: I have been catching orders very strictly recently, but in order to achieve a diamond as soon as possible, it is still necessary to help with appropriate friends, but be sure to remember a few points. Don’t let your friends use your mobile phone to your website, don’t transfer money from your Alipay to your friend, and then ask him to pay. Don’t, please give him cash. In addition, be careful to find someone you don’t know to cheat money. Don’t use Alipay red envelopes, don’t use payment on behalf of others.

10: There are 251 valid evaluations required for reputation to 1 diamond (Thanks to @Hu Wenjie for reminding that automatic positive evaluation is now considered valid evaluation).

11: When you want to discount, don’t change the price. Remember, no matter what you do, don’t change the price! ! ! Go and buy a discount software, it costs 10 yuan a month! If not, you don't have a discount.

12: After the store has 3 hearts, you can go to special offers every day. This activity is the only way out for small shops to do activities. You must go to it! It’s easy to place dozens of orders a day! 2 times a month. But be mentally prepared, buyers who offer special offers every day are relatively low in quality.

13: After you have 1 drill, if you want to have more orders, try to find more Youzhans, Mizhe.com, Yizhe.com, Flash Sales, Jiujiuyi.com, Juanpi.com, etc. You can give up the daily special offer at this time.

14: If you have the opportunity, remember to go to the store that costs 800 yuan. It requires 2 diamonds. However, if you go up, you will have a lot of orders and don’t worry about reputation. When you pass 2 diamonds, reputation is meaningless to you. What is really valuable to you is dynamic ratings! Reputation is only added and not reduced, and will not affect it. Buyers look at Taobao stores and look at reputation, they recognize the heart, diamonds, crowns, and Tmall, but there is no difference between 2 diamonds, 3 diamonds, 4 diamonds, and 5 diamonds in blue diamonds. Or if you make gold diamonds, then your career has been accomplished. Congratulations.

15: Be sure to put all the products in the store into the window to recommend it! This is related to weight, please refer to 52 items.

16: Charity babies must be set up! The same 15 window recommendations can be weighted, please refer to 52 for reasons.

17: What to do if you take a product photo? You have a few ways to find a professional online shop on Taobao to take photos. A set costs 40 yuan, and you can also find local Taobao photography. There is a Taobao seller group in every place, so look for it carefully.

18: Seller’s customer service, that is, Wangwang must be hung, don’t be offline, don’t leave, don’t be invisible, you must be hung 24 hours a day!

19: It is strongly recommended not to use mobile phones to post seller Wangwang! 1. Prevent your phone from being hanged. 2 It is easy to lose orders if you hang a mobile phone. These two reasons are enough. @Dai Jun said that if you can use a computer, try to use a computer as much as possible, and only use a mobile phone if you can’t. This is true, but try to hang the phone as much as possible, or do you want to buy a win8.1 tablet? Now one is less than 500.

20: When a buyer looks for you, you must reply to him immediately, even if you just send a smile! This is related to weight, please refer to 52 items.

21: Make sure to make you the last person to end in the conversation. In other words, you should greet the client until he is annoyed and stop talking to you, and then you will give him the last winning smile! When I was a seller boss, if the customer service didn't do this, I would have fined her! This is related to weight, please refer to 52 items.

22: Don’t post in Taobao gangs or forums, it’s a waste of time!

23: If you have the opportunity, you will ask your local express delivery more, give you some water and smoke a cigarette, and they will treat you very well. Huitong’s express delivery can be very cheap, and Yuantong will never bargain.

24: You can go to the order number. There are two order numbers. One is the real delivery offline, and the other is the virtual logistics record. The prices are different. Generally, one single number is 1-2.5.

25: You must set up gold coins, this is related to the weight, please refer to 52 items.

26: After the store has a drill, you must get a discount on your phone. This is related to the weight, please refer to 52 items.

27: You must set Taobao customer commissions and set the minimum. What is Taobao customer? We often call it "pimp", and this Taobao customer is a promotion method of Taobao. The reason is that I announced that a product needs to be promoted by someone. As long as someone helps me sell it, he can get a commission. Otherwise, if he doesn't sell it, he will have no money to make money. Technically speaking, I set a 5% commission on a product that sells 100 yuan. A will help me sell this product and he will get a commission of 5 yuan.

28: You must know how to keep accounts and remember any expenses. It is best to get an account book, and all the flow is in the account book. Don’t think you can ignore it if you have 50 cents or 1 yuan. Remember, you are doing business, not living a life.

29: When your store is stable, you can buy a needle printer, and you can just use it. Go to a financial company to buy it, and then buy triple paper to print the delivery order, one for customers, one for sealing, and one for daily checking.

30: Don’t buy software randomly.

31: For new sellers, every order you sell, you have to call the other party and ask what the item is and if you have any opinions. Turn every client you have in the early stage into a friend.

32: Tmall has cut off most ordinary companies' access, so these companies may switch to Taobao stores in the future, so you must be clear about this.

33: Don’t sell it too cheaply. No matter how expensive it is on Taobao, people will buy it, and no matter how cheap it is, people will buy it. Those buyers who buy bargains are at the bottom of social income, have low quality, are prone to picky and give negative reviews. So, be sure not to sell bargains, otherwise you will be killed.

34: Taobao will keep collecting hot words, which are the kind of keywords that no one searched, but gradually more people searched, and some people will buy things from that word. If you happen to find some such words on Taobao index and have not been included, hurry up and try to optimize your words to the first place. As for how to see if it has been included, it is very simple. After searching for this word, whether the first four locations are products from Tmall stores, we call them "tofu blocks".

35: There are two types of coupons, one is push-type and the other is pick-up. The push-type means that you can send it directly to the account of the customer who has bought things in your store. Without his consent, you must work hard during the holidays, without money! The collection method is to put a link, and someone can only get it if you click on the link. If you don’t click, you won’t have it.

36: Taobao has two types of discounts on price, one is for discounts or discounts on individual items, and the other is for orders full discounts or discounts. If matched well, you can get a discount or a coupon, which is also suitable for buyers to buy things.

37: Before finding someone to swipe orders, it is best to cancel Taobao customer first, or you must make an explicit agreement with the other party that Taobao customer cannot be used!

38: Make good use of the seven-day principle of putting on and off the shelves. This means that every product on Taobao has a 7-day cycle. On the 7th day, the traffic will be greater that day. So, choose your first day (when you move the background page, the system will immediately recalculate it for 7 days, so please make sure to change it).

39: In the next 7 days after a new product is released, if your product has more and more orders per day, then you agree and will rank to the first page. As for how to do it, you can refer to Article 9.

40: What is conversion rate? The so-called conversion rate is that if you have 100 people coming to your store and 10 people place an order, the conversion rate is 10/100=10%.

41: The conversion rate of Taobao stores is about 1-3%, so if 100 people come to your store today, you will probably issue 1-3 orders. If you come to 100 people but don’t have a single order, please adjust the details page immediately! quick! Adjust quickly!

42: Do not click any link or file sent to you by the buyer! The reason is that there are now a group of illegal people who send viruses, Trojans, and fraudulent links to novice sellers. As novice sellers, most people cannot tell the difference, so the safest way to deal with it is to not answer any points.

43: Don’t write too many words on the details page. Pay attention to the principle: try to picture as much as possible, and try to have fewer characters.

44: For small sellers, Crown Store is not valuable. Don’t be greedy to buy short stores. Crown Store has no traffic support, and you must keep spending money on advertising.

45: If you have hundreds of products in a store but only one in the year, delete or remove those useless ones quickly, otherwise your sales rate will be very low, which will affect the store product ranking. The so-called sales rate means that there are products on sale/products on shelf.

46: It is best to do the mobile phone details page separately. Don’t be lazy and use the PC to narrow it directly. The mobile phone details page has a six-screen principle, which means that it is enough to make six mobile phone screens that are that long, and be sure to have a high-definition large picture!

47: Open a Taobao store, specializing in the same-city anti-theft network installation, and it has a turnover of 1 million yuan a year. Don’t underestimate this scale, it is much better than working for you.

48: You can also make a lot of money by doing distribution. It depends on your ability.

49: Pay attention to order brushing. Next, Taobao will release a function where sellers can report order brushing with each other.

50: In addition to durable products, more than 50% of the second repurchase time for those fast-moving consumer goods is bought for the second time within 30 days after placing an order. Again, we must establish a good relationship with customers!

51: There is a mysterious person who has passed by to say that the transaction is on the inner page. This sentence is theoretically correct. Moreover, the inner page mentioned here does not only refer to the details page, but the page where the customer sees your product. This page contains the store signs of your store, including the main picture of the product, product sales, product evaluation, price, historical price, as well as the store's credibility, dynamic rating, etc., which will affect the sales situation in your store. But this is too complicated for the novice referring to in this question. Let’s consider the others first, and slowly optimize the rest.

52: Why do products rank there after searching on Taobao? This is not random, but based on "weight", in layman's terms, it is your test scores. Taobao will always score every product, and this score is divided into hundreds of large and small questions and extra points, and the score is finally accumulated. So you must try every means to get simple points first. Among the fifty items above, there are some questions and bonus questions. If you set them, you will have points, and if you don’t set them, you will have no points.

53: It is generally not recommended to open a direct train when a new store is opened, because you are spending money to invite people to come in and shop. If your store is not credible enough, these people will leave at a glance, and the money will be wasted. It is best to have a diamond, and you will drive a direct train in the future. Please ensure that the product sales volume is more than 10 in 30 days, the best is more than 100, and the best is more than 1000. The operation skills of the express train are deeper and cannot be explained clearly in a few words.

54: Should the recent hot word "duang" be added to the title? In fact, this involves the optimization method of title. To put it simply, think about it, if someone searches for it and enters your store, will you buy your stuff? If you know, just put it. If you don’t know, forget it (or your store has personality, that’s another matter)

55: When your store is running normally, don’t introduce too much invalid traffic. Too low conversion rate will cause reverse effect! Merchants between certain categories of Tmall stores will attack each other, which means they put tens of thousands or tens of millions of invalid traffic into the other party's Tmall store, so that their conversion rate is lower than a few decimal places.

56: Regarding discounted 800, discounted cats are generally independent shopping guide websites opened by webmasters/Taobaokes/companies. They are off-site traffic and are not affiliated with Alibaba. They have suppressed this Taobao and have been included because they will divert traffic from Taobao, but they still exist now. Recently, some e-commerce companies have not been able to open stores, and some have shifted their company's business to order brushing or optimizing websites. They have many directions of drainage, but as of now, most of them are women. When looking for words, the Rubik's Cube is also the same direction, but for novice sellers, the Rubik's Cube is too expensive and requires a reputation of 2 diamonds or more to order.

57: If you are looking for Taobao search terms, the Taobao index is one direction, the drop-down words in the search box are one direction, and there is also the Taobao search TOP20W keyword dictionary keywords.

58: Remember, you must pay the deposit, but now you can withdraw the deposit, just pay the insurance deposit, and you can study it yourself.

59: What should I do about negative reviews and medium reviews? People have everything when buying things on Taobao, and their reactions vary in different periods. Maybe we have given people a bad review.

First of all, you need to understand the evaluations of sellers on Taobao. There are two major aspects: one is dynamic rating and the other is evaluation. Dynamic ratings are what we often say about five-star praise. This is what it really affects your store. Moreover, this rating cannot be changed. No one knows who scored a few points, and you can't find out if you scored it yourself. The second is evaluation. Bad reviews do not affect the ranking. At most, it is just that the evaluation is not good-looking. If it is written unpleasant, it will also affect the conversion. But the suggestion here is that if the buyer gives a bad review and is really unwilling to change it, then let him go. Don’t get angry. It is not easy for us to open a store by ourselves. There will always be strange encounters. And most importantly, he basically gives you 1 point in dynamic ratings. Even if you ask him to change the rating, it will be useless. It is already 1 point.

60: There are several relatively large market directions, combined with sociology, and the average customer price of 18-25 years old on Taobao is low, but the purchasing power is very high. In 10 years, online shopping will usher in the next peak. Between 25-40, those born in the 1975-80s are born in the 1975-80s. These people have become the backbone of online shopping. The things they buy are getting more and more expensive and the grade is getting higher and higher. Think about what they need? Maternal and infant, cars, elderly people, health care, decoration, etc., all have opportunities. If you want to do it for a long time, manage it well.

61: Based on my current work, I would like to give you some advice. You must do a good job in CRM, that is, your old client's work. There are two points: ① New customer, after a customer enters your store to the period from his second purchase, the experience must be done well. ② Old customer, turn him into a friend and study when will he buy it again? At the right time, give him a recommendation.

62: When opening Taobao or doing e-commerce, it is best to have a sense of a population, that is, there are various groups of people in the world, and different groups have different needs. You can use many dimensions to distinguish, such as income, hobbies, preferences, personality, etc. When you don’t know what customers you have, you can think about the characteristics and needs of the people you know.

63: Continuing with the above point, different groups of people have different needs and qualities. The places where these crowds are concentrated are different. Taking Taobao as an example, Juhuasuan customers will always buy things in Juhuasuan. The people coming from the direct train will have higher accuracy. Some people in activities like to be greedy for small gains. People who are used to placing orders with mobile phones are more accustomed to placing orders on mobile phones and learn to distinguish customers from the perspective of the crowd.

64: Taobao has a matching concept, I call it qualitative. It means that when you sell products to a group for a long time, when this group is searching for related products, Taobao will give priority to displaying your store to them. Once your store is classified, the chances are great. The extended concept here is to not swipe orders randomly. If you mainly want to sell to someone, you should ask for more people to help you brush. Don’t target people who are 40+ years old, but you have found some people from all over the world to brush, sometimes 18-year-old college students, sometimes 30-year-old losers, and sometimes 65-year-old retired people. For this qualitative judgment, your store is called "Four-Dislikes".

For more Taobao operations, please pay attention to Laogao Crown Club !