At the beginning of the Year of the Ox, the Golden Crown Club held a study tour event with the theme of "Bully and Sailing in Hangzhou". Nearly 100 leading e-commerce entrepreneurs from all over the country gathered in Hangzhou and visited 3 local billion-level member companies in Hangzhou. They heard internal sharing from 2 platform executives and 1 investor. The itinerary was full of 2 days and 2 nights, and the itinerary was full of practical information.
As a well-known high-end e-commerce network in China, the members of Jinguan Club are all e-commerce entrepreneurs with annual sales of more than 100 million yuan, with total annual sales of members exceeding 65 billion yuan. Jinguan Club has created a brotherly culture through private board meetings, seminars, study tours, visits, travels, theme meetings, etc., promotes in-depth cooperation among members in various aspects, and establishes strong e-commerce connections.

Share dry goods: comprehensively solve the pain points of e-commerce companies
This "Bully and Sailing" study tour is the first study tour of the year. For e-commerce companies, the most important thing at the beginning of each year is to first understand the trends of the e-commerce industry and improve the talent echelon based on this year's goals. Therefore, the first study tour of Jinguan Club in the Year of the Ox is mainly about learning. Six guests shared their exclusive information from different dimensions to solve the pain points of e-commerce companies in all aspects.
The first host to share this study tour is Mr. Zhou, a member of the fourth phase of Jinguan Club. Mr. Zhou’s sharing is “The Pain Points of Building a Recruitment System for Growth Enterprises”, which is exactly what e-commerce companies need most today. It is the peak recruitment season, and companies have new goals in the new year. These goals require sufficient talents. Each company will tap into talents in the market during this period.
Mr. Zhou started from how to transform employment needs into recruitment needs, then fell into the interviewer's assessment system, and finally shared how a company can review and annual planning for recruitment. These contents are all done and prepared by his company. In Mr. Zhou’s view, the recruitment process is the process of people’s subjective consciousness processing objective information and then making decisions.

The second host to share is the general manager of Zhejiang Silibo Sleep Technology Co., Ltd., and Mr. Lei is also from the fourth phase of Jinguan Club. Her company is the first domestic company to successfully enter the financial market and use technology sleep as a carrier to integrate multi-dimensional sleep products such as sleep, intelligence, network, and culture.
Mr. Lei shared "New Brand Creation for Post -95 People". In the past two years, the Z generation group mainly based on post- 95s has risen. All e-commerce companies are facing a change in consumer demand. How to operate a new generation of consumers is a problem. Mr. Lei made a market analysis of the lifestyle and attitude of the post- 95s generation, and talked about the strategic ways of his own brand communication, product design thinking, and delivery.
第三位分享的东道主是阳光绿地农业科技公司的总经理沈总,她是今年新加入金冠俱乐部的会员,她的企业主营乳制品、油、干货三大品类,线上销售额为1-1.5个亿,线下销售额有10个亿。沈总分享的是《一带一路之下的“阳光绿地”》,她讲了企业如何把“用人”发挥到极致,阳光绿地是如何建立敢打敢拼的精神,一步一步成长起来的。
Invite guests: First, explain the trends of e-commerce at the beginning of the year
The plan for the year lies in spring, and enterprises are no exception. For e-commerce companies, only by first understanding the e-commerce trends at the beginning of the year can they make good arrangements based on the company's annual goals. In order to help Jinguan Club a group of leading e-commerce entrepreneurs with annual turnover of over 100 million yuan, so that members can more accurately understand the e-commerce platform and policy trends in 2021 , we specially invited two executives from mainstream e-commerce platforms, one partner from the capital side, and one researcher in the e-commerce field to provide exclusive internal sharing with Jinguan Club members.
The executives of mainstream e-commerce platforms are full of practical information. They not only interpret the e-commerce trends in 2021 , but also analyze the traffic distribution rules and operation strategies of Taobao platform. These contents made the members of the Golden Crown Club present feel worthwhile for the trip. Some members said they had ideas for this year's deployment, clarified the gameplay, and were ready to go back and make adjustments.

The members of Jinguan Club are all leading e-commerce companies with annual turnover of over 100 million yuan. These companies are also facing the possibility and demand for listing. Therefore, we invited Mr. Qiu, founding partner of Kunteng Capital, to share with you the "New Brand" in the Post-Internet Era", so that e-commerce companies with ideas can find their way forward.
In addition, we also invited Dean Zhan Guang of Laogao E-commerce Management School, who is a senior researcher in the e-commerce field and once listed a flower-related company. At the Jinguan Club study tour, President Zhan Guang shared "The Breakthrough of Fashion Consumer Products E-commerce".
President Zhan Guang analyzed the strategic points of Tmall's new products, including the explosion of new products, planting grass, attracting new customers and maintaining old customers, the differences and pros and cons of multi-store and large-store models, and the construction of fast-reverse supply chains, and explained the e-commerce gameplay of fashionable consumer goods in multiple dimensions, allowing the members of the Jinguan Club present to feel the rewards.
Business visits: Learning from other people's business advantages
The Jinguan Club's study tour was mainly about learning. In addition to listening to the sharing of hard-earned guests, more than 80 members also visited the three host companies together to learn about the advantages of other people's business operations, understand how the other party hires people, manages, does product research and development, and how to promote the products.
Mr. Cao, from Shenzhen, has reduced the company's personnel this year. He has a strong demand for talent recruitment and employment and educating people. The sharing of the host Mr. Zhou gave him ideas and decided to learn from some methods.
Mr. Wang from Changzhou, the problem she is currently facing is internal management. She is a new member of the Golden Crown Club and is also the first time she has participated in the Golden Crown Club activities. During the study tour of Jinguan Club, Mr. Wang had a conversation with Mr. Lei, the general manager of the company with management experience and strong employment capabilities.
Mr. Lei shared how to maximize people's abilities. First of all, listen. Managers should listen fully to employees or subordinates, secondly, help employees or subordinates grow and improve. Finally, they should see employees or subordinates, see the other party's highlights and shortcomings, see the other party's difficulties and sorrows, etc. Mr. Wang felt that these suggestions were very helpful to her and inspired her.
When it was established in 2011 , Jinguan Club had only 8 founding members, and has grown to nearly 200 members, with annual sales of more than 100 million and total annual sales of members exceeded 65 billion. Jinguan Club is affiliated to the Laogao e-commerce circle. Laogao E-commerce Circle is an enterprise specializing in the operation of the e-commerce circle. It mainly serves e-commerce companies on various online platforms and all companies that want to do e-commerce. It pays attention to e-commerce and meets the needs of e-commerce people.
The e-commerce challenge in 2021 is huge. The closed loop of the traffic ecosystem between various domestic e-commerce platforms has become increasingly perfect, which means that cross-platform traffic jump will become increasingly difficult. Only by laying out multiple platforms can you obtain high turnover, but at the same time, you also have to face more investment, especially for small and medium-sized electric fans. So how should you plan to do it in 2021 and how to deal with it? From March 25 to 26 , the opening forum of the Laogao E-commerce Club under the Laogao E-commerce Circle will be held in Shanghai, and 4 executives of domestic mainstream e-commerce platforms, 4 executives of cross-border e-commerce platforms, 3 well-known companies /TOP sellers, and 4 brand service chain experts will provide advice to e-commerce people in 2021!