The development of information technology and economic globalization has become increasingly important in international trade, and cross-border e-commerce has become the development trend of my country's foreign trade. More and more domestic e-commerce companies are preparing to transform into cross-border e-commerce, and everyone's enthusiasm for cross-border learning is getting higher and higher. In this environment, Laogao E-commerce Club and Amazon jointly held a cross-border learning meeting. More than 40 corporate bosses, looking forward to participating in this event with their dreams.
First of all, Yang Jun, the head of Amazon Global Stores in China, analyzed the driving force for the rapid growth of cross-border e-commerce and the current situation and trends of cross-border e-commerce development, as well as decryption of Amazon's 12 overseas sites.
Yang Jun said that product selection is the biggest driving force for Amazon’s flywheel mode. If you want to join Amazon, you must learn this sketch.
Next is Xie Chen, the investment director of Amazon’s global store opening customer, sharing how to quickly build an international brand
Yang Chen said that if you want a brand to go overseas, you need to consider the following points: First, Amazon is the first stop, providing traffic and other support, second, understanding the needs of foreign customers, third, positioning your own brand, and fourth, complete brand planning and solutions.
Next is Zong Hong, senior manager of Amazon's global store opening customer investment promotion, analyzed to everyone that the difference between cross-border e-commerce and domestic e-commerce is huge. How to give it a try?
From trademark application, store opening cost, team building to market and competitive product analysis, product compliance, ranking mechanism, logistics and distribution, comments, promotions, advertising traffic, product positioning, after-sales service and other aspects, it is very detailed and detailed, giving suggestions for domestic e-commerce transformation to cross-border e-commerce sellers.
After an hour of rest at noon, everyone re-entered their studies. In the afternoon, senior manager of Amazon's business development - Yuan Zichan brought you a share: Amazon's B2B business, a new blue ocean of cross-border e-commerce, how can we make the Fortune 500 companies your direct buyers? Which categories are suitable for Amazon's B2B business? What are the key points of B2B business operations? In-depth analysis of supplier business
Next is the important guest Wu Changhong, director of the External Relations and Propaganda Department of the Hangzhou Cross-border E-commerce Comprehensive Trial Office, shared with you some of Hangzhou’s support policies for cross-border e-commerce. The government’s attitude towards cross-border e-commerce has been taken seriously.
According to the challenges that domestic e-commerce may encounter in transforming cross-border e-commerce: cross-border logistics and product compliance, Amazon Global Logistics China Senior Sales Manager - Zhu Xiaolei and Amazon Product Compliance Senior Manager - Yang Xin shared with you in detail
Finally, I would like to share with you the successful transformation seller - Zheng Hongbin (a member of Jinguan Club). He analyzed in detail the problems that people may be worried about cross-border e-commerce, such as logistics, payment, warehousing, etc.
Finally, there are group discussions. Each group has core members of Amazon departments to answer your questions about cross-border existence in a more detailed manner.
After a whole day of study, everyone has learned a lot and has obtained a lot of practical information and information.
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