In August, the endless desert, in the midsummer of 2018, a group of brothers from the Golden Crown Club made an appointment to gather in Tengger in this season to start a three-day and two-night hiking challenge! Like a warrior, he will fight against the heat, fight against the desert, fight against time, challenge the limit, break through himself, and join his brothers to leave a lifetime of beautiful memories together!

Because of the agreement, I went there. Before the 5th, whether you have just returned to China after your official duties or the company meeting continues late at night; whether your children are still sick or your parents still need to accompany you; whether you have not had a good rest for many days or are still waiting for the results of your physical examination, on the 5th, the brothers rushed to Yinchuan with the support of their families and the joy of reuniting with their brothers!

The reunion of brothers is always joyful. Before the camp dinner, the coach first explained to the brothers the situation and methods of using the various equipment entering the sand, related precautions and travel skills. At the same time, the club also provided very comprehensive logistics support for the brothers: professional outdoor coaches, local team leaders, logistics trucks and off-road vehicles with teams, medical and aerial photography teams, and many internal staff members accompanied them into the sand throughout the journey to ensure that the brothers complete the challenge safely and smoothly.

At the camp dinner, warm smiles and hugs were the brothers’ miss each other. On the road to entrepreneurship, thousands of words are no match for a word of understanding. The brothers are walking on the road of e-commerce together. They have the same pain and joy. They have encountered the same difficulties. These pains that cannot be spoken to with their families can indeed be expressed without any scruples in front of their brothers.

After one night of preparation, the brothers came to the starting point early on the 6th and officially entered the schedule after the grand ceremony! This is the first e-commerce elite desert hiking challenge held by Jinguan Club. In the following three days and two nights, nearly 100 of China's best e-commerce bosses will hike through the desert together, which is an opportunity that many people will never have in their lifetime. Challenge yourself in the vast desert and re-recognize yourself!

These excellent e-commerce people usually work hard, and most of the time is left to the company. A small amount of time can be left to their families and almost no time can be left to themselves. This time, being able to try to break through yourself with a group of like-minded brothers will definitely be a wonderful memory that I will remember for the rest of my life!

One person can walk fast, and a group of people can walk far! Brothers support and encourage each other, and each team is closely together. Girls with poor physical strength will walk behind boys with good physical strength and on the footprints of people in front, which will save more effort. When climbing a hill, everyone will encourage each other. The person in front pulls the person behind. No matter how steep or high the sand dunes appear in front, no one wants to give up! A brother had his feet injured last year and had steel plates in his feet, but even so, he still insisted. When he climbed the highest mountain, he was so tired that he could only kneel on the ground. Everyone present was moved by his tenacious spirit!
Along the way, while the brothers strive for team progress, they also did not forget to help the brothers around them. Chat with the tired brothers, beat the legs and shoulders for the cramped brothers, and replenish water and food for the brothers who collapsed to the ground. Wherever there are brothers, there is home. In the Golden Crown Club, altruism is everywhere and always there.

The nights in the desert are very cold, but the hearts of the brothers are hot. Every night, everyone sets up a tent and sits together after a meal, spreading the joy and worries in their hearts. Looking up, the night sky in the desert is so beautiful. This is a scenery that cannot be seen in the city. If I hadn't participated in the Golden Crown Club, I might have never seen such a starry sky in my life. The wind blows gently at night, and the best brothers are by your side. This experience is worth remembering by everyone!


At the last night's bonfire party, everyone talked about their feelings along the way, and then formed a long dragon around the fire representing victory, like a group of happy big children, dancing happily hand in hand. The starry sky above my head is not willing to be lonely. Clusters of grand fireworks suddenly illuminate the entire sky, colorful and bright. Everyone cheered and sang, and the friendship between brothers was like the beautiful stars and the moving smile, warming everyone's heart. It's great to have brothers here!

The last sprint, try your best for the last time! The key line finally waits for the cute and hard-working people! In the 40-degree desert, three days and two nights of persistence, the brothers finally reaped the fruits of success at this moment!

After three days without any signal, the e-commerce man who usually stays away from his mobile phone, found another side of himself after staying away from the noisy ringtones. After passing the finish line, many strong brothers couldn't help but shed tears of excitement, and the few brothers who thought they would give up halfway also insisted on completing the challenge. Life is like walking in the desert. When someone is accompanied and encouraged in pain, you can persist in moving forward. Don’t give up, be resilient, this is the characteristic of e-commerce people! Don’t be afraid of millions of people stopping them, just be afraid of surrendering!

The sun has love, so that all flowers bloom; the breeze has love, so that birds ride on the wind; the rain has love, so that fish swim leisurely. Love is a bridge connecting the left and right banks of the river. Love is a wing, and one can fly with one heart. Brothers are connected to each other and warm each other. At the celebration banquet, everyone expressed their gratitude and love for their brothers. Tears are due to gratitude, hugs are due to happiness, and singing is about telling everyone loudly: Being brothers for life, it’s great to have brothers!

This is an adventure of the body and soul, and it is also a training of physical strength and endurance! Beyond yourself, keep moving forward, persevere until the end is victory! Let’s work together with a group of brothers to do one thing together, go hand in hand!

As the influence of Jinguan Club in the e-commerce field increases day by day
The first and second phases of member recruitment have been successfully completed
At the strong request of the majority of members, the third phase of the Golden Crown Club will be opened hereby
Open quota: 50 outstanding e-commerce people
Please scan the QR code below to register
