The weather in June is like the mood of members and friends, and it is passionate. Time flies forward, and Lao Gao’s e-commerce study tour unknowingly arrived at the seventh stop Hangzhou Opp official flagship store.
Hangzhou Opwoo Kitchen Technology Co., Ltd. has annual sales of more than 3 billion yuan and more than 2,500 offline stores. In 2014, it was the first batch of key O2O home decoration and building materials merchants, and has quite experience in the field of omni-channel marketing. In 2016, Tmall Meijia's "Famous Products 10 billion" club members, Tmall think tank merchants, Juhuasuan's "Yi Tianhui" merchants, etc.
It was originally scheduled to start signing in at 9:30. Just after 9:00, many member partners arrived at the host's house. Everyone was very enthusiastic, including brothers I met before the regular meeting, and brothers I met during my previous study tour. Everyone communicated enthusiastically, chatted with companies and families, and they were open.
At ten o'clock, all the friends arrived. Today's study tour was first introduced to the team and work area design by the host Opp store manager Zheng Qingbing, and took everyone to visit the park and the company.
The entire company is a literary, fresh and warm atmosphere, and the overall feeling makes people feel comfortable and relaxed.
Manager Zheng took everyone to visit for about half an hour, and everyone returned to the conference room, and today's indoor project for the study tour officially began. First of all, Liu Ming, the customer service manager of Opp, shared the customer service team for everyone, and introduced the current development of the company, including the current development of the company's e-commerce industry. Manager Liu introduced it very carefully and combined with the current company's development situation, he shared with everyone. The friends on the scene listened with relish. After sharing, the member partners also asked questions based on the questions they encountered during the visit, and Manager Liu gave a patient answer.
After the host led everyone to visit and shared with everyone, the partners' night market had been in contact for nearly half a day. Although they were a little familiar with each other, they had not recognized all their partners. The next time is the time for everyone to get to know each other and make friends. Each partner introduced himself, introducing his name, region, category, including his strengths and needs. The purpose is to enable everyone to know each other and facilitate the connection of needs.
Accompanied by everyone's laughter, the morning passed unknowingly. At noon, everyone had lunch together and made simple rest and adjustments.
During the lunch break, the editor secretly took a few pictures of the host's honors and shared them with you. Of course, this is only part of the host family.
After a brief adjustment at noon, our afternoon seminar officially entered the topic. The theme of our study tour discussion is to build the core points and system construction of gold medal customer service. All our members are divided into three groups, each group selects a secretary. The secretary is mainly responsible for maintaining the order of speeches, so that everyone can speak in turn, and timely record the content of everyone's speeches, and finally display the results of the group, and present the good actual cases they have implemented to everyone. Everyone should actively participate in the discussion. Finally, the secretary also has a right, which is to discover partners with practical information in the group discussion. When the final publication is published, he can supplement the content of the practical information and share actual cases.
Before sharing, we analyze the topic of discussion into three parts, and the direction of each group of discussion is also different.
A group of discussions is divided into three parts:
Talent loss <How to retain people, position, and plan>
Institution <Clash of personality and model>
Improve conversion rate skills <personalization>
Group two discusses three directions:
How to improve order search and conversion rate
How to create an atmosphere for the customer service team
How to system management and assessment of customer service
The three directions of the three groups of discussion are:
Old customer maintenance
How to locate whether the customer service is a gold medal from the data
Incentive mechanism
The incident we discussed was an hour and a half, and each partner spoke and shared. The secretaries also actively organized everyone to speak and sorted out the group’s useful information. The next time is for the secretary to share the topic.
The secretary of each group reported on the discussion content, and our host also made a final summary. Regarding the issue of customized employee incentive plans, I believe that many companies have always been concerned about. Due to limited time, each member is in a different environment and different situations, it is impossible to completely help each member solve all the current doubts. We still need to solve the problems we encounter based on our own situation. We also hope that through this study tour, we will gather everyone together, get to know each other, and continue to discuss their doubts in private and make suggestions together.
In the next part, Zheng Qingbing, the manager of the host flagship store, shared with everyone the operation of Opp's official flagship store, and introduced the current operation of Opp's official flagship store to you in detail. Manager Zheng's sharing is really full of practical information. The partners have recorded it carefully, saying that it will definitely be helpful in the future.
With the end of Manager Zheng's sharing, our entire study tour today is coming to an end. Everyone feels that this study tour not only met my brothers, but also received a lot of real goods. We must make good use of them after we go back.
At the end of the event, everyone took a group photo, leaving a smile in Hangzhou and in the official flagship store of Opp.
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