Golden Crown Club's Guangdong e-commerce study tour in September 2015

　The fourth Golden Crown event this year kicked off in September this golden autumn. The Jinguan brothers learned, shared and felt by visiting e-commerce top sellers in Guangdong. The four-day and three-night trip is not very long, but the fulfilling activities bring the brothers closer together. 　　On the afternoon of September 14, the Jinguan brothers arrived in Guangzhou one after another, and the study tour of "e-commerce study tour, food in Guangdong" officially began!

　　With the recommendation of Brother Zhang Wenmingming, a senior member of Jinguan, we came to a famous local restaurant to taste the food. During this period, our elders raised their glasses to thank Brother Ming for their warm reception, and also thanked all the Jinguan brothers for taking the precious time to join this study tour.

　　The first stop for e-commerce study tour is to visit the "Battlefield Jeep". After arriving at the destination, everyone saw the eye-catching words "Warm welcome to the brothers of Jinguan Club to come and guide", which made the brothers of Jinguan feel Ming Ge's attention to Jinguan Club and was moved. After entering Mr. Zhang's company, such banners can be seen everywhere. Some brothers can't help but sigh that at Jinguan Club, they not only gained various successful experiences on the e-commerce journey, but also gained the most sincere emotions!

　　After visiting the company, Ming Ge began to share with everyone his e-commerce experience: the way to change in "Battlefield Jeep". From the beginning of A-grade products to the current top men's clothing brand, I have experienced a lot of experience along the way. Brother Ming said: "Because I have a low level of education, I can only succeed if I work harder and work harder. "Battlefield Jeep" had a total turnover of 370 million last year. Our future strategic direction will start from the supply chain. "Battlefield Jeep" is a brand that has only been established for three years, but I believe that the total sales this year will definitely exceed 2 billion. Thank you very much for Jack Ma for creating opportunities for us e-commerce people. This performance is not achieved by me alone, but also by the support of my team and Jinguan Club. I know very well what kind of person I am and what I can do. Our future direction is to make the brand bigger and stronger, and the way is to let every supplier join in. And my suppliers are also very willing to participate in this matter. Some people say they want to plan a five-year or ten-year plan, but I don’t. My most important purpose is to be worthy of my subordinates and my wife. In the past few years, my wife was in charge of the inside and outside, so that I had no worries outside. Now I hope I can take into account both inside and outside, and I hope that the e-commerce journey in the future will be easier. "After listening to Brother Ming's sharing, everyone was moved and full of hope for the future e-commerce industry.

　　After Ming Ge finished sharing, Mr. Ruan, our newly added member, mentioned the current problem of expensive logistics fees for agency operations and was very eager to get some solutions. Mr. Xie Hu of the Golden Guan brothers "Perran Mattress" immediately introduced him to a cheap logistics company without saying a word. It’s so reliable to have circles and brothers on the e-commerce journey! After the visit of the "Battlefield Jeep" company, the Jinguan brothers left a rare group photo, and everyone rushed back to the hotel to rest to accumulate energy for the next day's itinerary.

　　The second stop of Guangdong’s e-commerce study tour in September is the morning tea plot of Guangzhou people. Guangzhou people greet each other in the morning and just ask “Yin Zuo Tea” (have you drunk tea)? Using this as a synonym for greeting good morning shows your love for drinking tea. Drinking tea is a living habit of Guangzhou people, and it is another major feature of the Golden Crown "food in Guangzhou". E-commerce people are very hard, they go to bed late and get up late, but when they arrive in Guangzhou, Jinguan's brothers overcome the pain of getting up early and follow our large army to a restaurant in Guangzhou for morning tea.

　　After the morning tea, we are now heading to the former site of the Whampoa Military Academy, the most famous military school in modern China, and has trained many commanders who were famous in the Anti-Japanese War and the Kuomintang-Communist Civil War. It was founded by Mr. Sun Yat-sen with the active support of the Communist Party of China and the Soviet Union. Chiang Kai-shek was the first principal. The Whampoa Military Academy has been moved to Taiwan. Today I visited the original site of the Whampoa Military Academy!

　　Without gorgeous decorations and fine stone sculptures, a simple "Zhuma Tower" Chinese-style building has created a miracle of the world's military academy. In a short time, the Whampoa Military Academy has emerged from here many world-famous Chinese military and political leaders, which has influenced Chinese history and even the world pattern. During the War of Resistance Against Japan, the tenacious battle with a 95% sacrifice rate and only 10,000 people survived made great contributions to the victory of the Anti-Japanese War.

　　"Dear Jingzhen" is the motto of the Whampoa Military Academy. The Whampoa Military Academy was established in Guangzhou in 13th year of the Republic of China. The first principal, Mr. Jiang Zhongzheng, personally planned to choose "Dear Jingcheng" as the school motto and submitted it to the founding father Sun Yat-sen for approval and use. The purpose is to create a dignified revolutionary soldier who "standing up to the sky" and "continue the past and open up the future" and carry forward the Huangpu spirit.

　　Before leaving the Whampoa Military Academy, Lao Gao and Jinguan members left precious photos. Pay tribute to the tens of thousands of anti-Japanese heroes and to the brave and fearless heroes in the war!

　　Lao Gao introduced: "Bofuxiu Clothing Co., Ltd." is the company of Zhang Jingwei and Mr. Zhang. She is a very dedicated e-commerce person. I have known Weiwei for five years. I think the person who strives the most in e-commerce is her, no doubt about it. Thank you Vivi for taking the time to receive us in her company. ”

　　Zhang Jingwei and Mr. Zhang: I was born in Beijing and went to college in Shandong. After graduating from university, I started doing e-commerce and started doing clothing from the beginning. It is easier to make money in a few years, but e-commerce is difficult now, and everyone knows it. Because I didn't have too much preparation to share with you, I will definitely tell you everything I have if you have any questions.

　　Jinguan's brothers all asked their own questions:

　　Q: What kind of organizational structure does the entire company have?

　　A: We are the flat department. Design, operation, customer service; graphic, technical department, raw materials, finished products, human resources and finance. This is basically the case, and I communicate with the bosses of various departments. But to put it another way, my department leaders start from the bottom, and it can be said that we worked together, so there is no obstacle in communication between us. Sometimes I can’t finish a sentence, and they will know what I mean next. Therefore, we are very good at controlling the product.

　　Q: How do you manage the team?

　　A: Our people communicate very quickly and neatly. Before I communicate with them, they will do things well. When I communicate with them, it must be the most serious time for the problem, so they will know that they must solve the problem before I find them. Of course, if others do things well, I will say that the most important thing is that they must give enough money.

　　Q: How do you allocate your time and energy in supply chain, sales, and R&D?

　　A: At first, my products were designed by myself, and later I hired a professional team to do it, but I finally realized that I should make the products myself. We have to focus on the products when making clothing, so many of the well-behaved bosses make products. When you grow bigger, everything about you will gradually mature, including your staff. So I spent the most effort on the product. Also, if you have to do a lot of things by yourself, you will definitely not be able to do it. This is the most important thing to help the people below grow.

　　Q: What is your brand plan?

　　A: I actually have no plans. I used to want to make high-end women's clothing, but I found that this idea was wrong, because you have to slowly settle many things before you can have results. I didn't understand clothing at the beginning, so I had to try and learn a lot of things, but I couldn't finish them, so I did whatever resources you have. This is very important.

　　Q: What detours have you taken after so many years of doing e-commerce?

　　A: I have many detours, but I have a bad memory and make mistakes often because your ideas will never be comprehensive, which is also a life experience. For example, Handu Yishe’s products do not require accuracy, but require conversion rate. And we are different from them, what we require is accuracy.

　　Q: Do you have many channels? How to distribute online and offline?

　　A: We don’t have many platforms, and there are only some offline purchasers, including Tmall, Taobao, Vipshop and JD.com. Because the data cannot be handled. Of course, we will have more platforms in the future. Now we have a store downstairs for clearing up the warehouse.

　　Q: I have also seen your employees, and I am very loyal and want to know how to manage them?

　　It’s hard for me, the boss, to answer this question, so I’ll ask someone to reply to it! The following are the answers of Weiwei Company’s employees: What do we think the boss is like? Then what is the company? First of all, if the boss makes a mistake, she will not shirk responsibility. She will find this person to apologize immediately. No matter whether he is a leader or an employee, she is decisive in doing things and gives employees many opportunities, including opportunities to make mistakes. That's how she is, so we're willing to follow her.

　　Q: How does CRM do? Answer: I think this is a matter of attitude and trust. A seller wants to return the goods. In the past, an employee would be more concerned about the return fee of a few dollars. I later told him that if the customer wants to return the goods, there must be her reason. If she is willing to return the goods, she will refund it. If she is unwilling to pay the shipping fee, she will not be willing. Customer relationship management is trust. We believe that if he goes to another family in the future, he will think of us. When doing customer relationships, you can’t force others. If the product is done well, don’t be afraid.

　　The brothers' visit to "MsShe Large Size Women's Clothing" ended. The dinner was located in Swire Cang in Guangzhou. Swire Cang Wharf is located in Haizhu District, Guangzhou (formerly known as White Clam Shell). It was built by Swire Cang Wharf from 1904 to 1908 and is for use by Swire Cang Steering Company. In Guangzhou in the 1920s, it was a relatively complete storage wharf. After the meal, I went to the luxury private cruise to visit the Pearl River at night. On the cruise ship, my brothers blew the autumn wind, enjoyed the night view, and said my heart. The fatigue of work seemed to have dissipated on this night. It is not easy to do e-commerce, but brotherly love will last for a lifetime!

　　The third day of Golden Crown Club officially begins. The first stop was to visit Mr. Chen Qian and Mr. Chen's factory. Mr. Chen arranged for the most professional people in their company to introduce the factory processes, processes, management methods, etc. to Jinguan's brothers. After the factory visit, the Jinguan brothers came to Mr. Chen's office for a visit. The inspirational words that can be seen everywhere make people full of motivation. The sound of "Dingdong~Dingdong" in the customer service department has never stopped, and this is a happy voice for sellers. In Mr. Chen's company, there is such a customer service performance list. The sales performance earned by hard work and persistence is the sweetest fruit. Give e-commerce people the strength and courage to continue.

　　On the afternoon of September 16, at the company of Xie Hu, the president of "Perlan Mattress", talked about his e-commerce journey: Foshan, where he came to 2007 with no money. At that time, foreign trade in the Foshan home furnishing market was very popular, so we often went to big hotels to pick up foreigners to see factories. After I worked on it myself for half a year, I discovered business opportunities. When we were in 2008, we found that foreign trade was missing, and we knew that foreign trade was difficult to do. At the end of 2008, we began to transform and develop and dealer. In 2010, we started to cooperate with a big brand and found that its cost was very low and it was very popular. I wanted to know what the reason was, so I found that they were doing e-commerce. Later, I signed up for many e-commerce training classes and started the e-commerce journey. There have been many difficulties and hardships in it. People who have done e-commerce should understand it. Later, I accumulated some experience and gradually became stronger and bigger. After joining this circle, I met a group of brothers. My e-commerce journey has gradually stabilized. Although there will be difficulties in the future, difficulties are used to overcome. As long as you have confidence and do your own thing seriously, you will overcome this hurdle.

　　Mr. Xie’s company visit has been completed, and the Jinguan members will go to experience the charm of Foshan Wing Chun. E-commerce is not easy. You can sit in front of the computer for more than ten hours, and you rarely have time to exercise. Therefore, since we arrived in Foshan, we arranged for everyone to come to Foshan to learn Wing Chun. In the boxing gym, the master demonstrates Wing Chun to his brothers. It emphasizes softness and hardness, not arrogant or impatient, and doing it smoothly. Although the time is short, the Golden Crown brothers have experienced the profoundness of Wing Chun. Learning kung fu is a lifelong thing. You must learn to persevere in everything. Just like doing e-commerce, persist in the wind and rain, make progress through exploration, and grow through learning.

　　We ended our trip to Foshan on the third day. At the last stop, we arrived in Shenzhen overnight and will visit two companies in Shenzhen, one is the "Yicai Nianhua Home Furnishing Flagship Store" and the other is the "Gu Shang Gu Flagship Store". In order to be able to be energetic on the next day's itinerary, I arranged for my brothers to rest in a villa with sea view in Shenzhen.

　　After a night of rest, we came to Mr. Wu Fojin, the company of Mr. Wu, the "Yicai Nianhua Home Flagship Store". As soon as we entered Mr. Wu's office, the overall feeling gave people bright and high-end. It really fulfilled the saying, what kind of boss is like, his company is like? In these days, Mr. Wu gave people the impression of being simple, generous and fashionable. Therefore, I think the first impression that her company can bring to everyone is the same, simple but not lacking in grandeur, fashionable but not gentle.

　　In Mr. Wu's company, she shared with everyone her e-commerce journey and some of the confusions she was encountering: a brand registered in 2009, and worked in JD.com in 2011, and was responsible for supply. I was an offline student. I didn't know anything when I opened a Taobao store in 2010, so I hired a customer service and it was not very good. I gradually started to develop in 2011, and I felt that Taobao should also pay attention to it. After doing it, offline accounts for only about 40% of the market and online accounts for 60%. We are doing a lot of exports now, and we are relatively strong in product quality and weak in Taobao operations. I also suffered losses when looking for suppliers because I didn’t know the standards for controlling suppliers at that time.

　　The following is Mr. Wu’s original words: My deepest feeling in Jinguan is that the boss is too capable and the employees cannot do it. This is the most painful thing in the past few years. This is what I need to emphasize. In recent years, this situation has improved a little, and the employees under my command have also gained experience, so I have not worked so hard on the road to e-commerce in recent years and have gone home after work. The last problem is that my brand in the first three years was too conservative and was slow on the road to planning. It may be because women start their own businesses. They are very conservative in doing things and are afraid that they will be difficult to finish, so they missed a lot of opportunities. For example, in Taobao in 2008-09, if I had started paying attention to this issue a few years ago, my company would not have been so bumpy in this regard.

　　After the visit of General Manager Wu’s company, the brothers also left unforgettable photos at General Manager Wu’s company. Next we visited the company of General Manager Zhao Sen and Zhao. When visiting the factory of Mr. Zhao Sen and Mr. Zhao, his employees performed their own duties. According to Mr. Zhao himself, because the daily shipment volume is several thousand, a corner of their office was originally very empty. When they first moved in, they felt very empty. Everyone's office environment also improved. However, later, more and more shipments gradually became more and more, so they packed the empty places for everyone. Although it seemed a little panic, it was in chaos and order, and all actions seemed to be orderly. Mr. Zhao also took his busy schedule to share his own e-commerce journey and shared many successful experiences with everyone.

　　"You must remember the good scenery of the year, it is the time when the orange is yellow and orange is green." People say that autumn is a season of fruitful fruits and is also the time when the golden September and silver October of e-commerce is coming. After this study tour in Guangdong, our Jinguan brothers have gained a lot of successful experiences and have also listened to some of the failed experiences of other brothers to avoid going to the misunderstandings they have walked through. The world of e-commerce is unpredictable. You will never succeed by fighting alone. Only by having a good circle and a group of good brothers who strive for the same goal can you stand out and be invincible in the end. E-commerce dream, brotherly love; on the storm road, we continue to walk hand in hand!

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