In May, the spring flowers have faded and summer has not arrived yet. Bai Juyi's poem "The fragrance of flowers in April" probably refers to this time! In this season of "Every regret and return to spring, the Jinguan Club organized members to go to Hangzhou, the e-commerce capital, to enjoy the beautiful scenery of heaven, while also being able to study excellent e-commerce and inquire about Alibaba's culture. It can be said that it is a three-killing victory!
On the afternoon of the 19th, Jinguan members arrived one after another. Hangzhou, which once became the incarnation of paradise because of the saying "There is heaven above and Suzhou and Hangzhou below". The destination of our trip is Xixi, which is known as the "Three Wests" together with "West Lake and Xiling".
In the evening, we welcomed the arrival of all Jinguan members at the entrance of Xixi Wetland Resort Hotel.
The members who arrived first were in groups of three or five, chatting, and the brotherly feelings were beyond words.
After dinner, we gathered in the hotel building No. 1 to hold a meeting of new and old members for this event.
The host preached the rules and key points of this event, and the members introduced each other and spoke freely.
This issue of Jinguan event has a total of 3 days and 3 nights, and with the theme of "Ali is so big, I want to go and see it". Through visits from many outstanding companies, Alibaba has conducted in-depth research and brought the Jinguan brothers a richer, higher experience value and more rewarding trip to Hangzhou Xixi Wetland from the aspects of e-commerce team building, cultural construction, e-commerce marketing, Alibaba resource sharing, etc.
On the morning of the 20th, we set off for the company of Jinguan member Lu Jun and General Manager Lu in Hangzhou - Kosi® .
The Kosi brand focuses on making authentic, ever-changing resin magic film simple wardrobe! Entering China in 2005, it has now developed into the number one brand of magic film furniture in China after 9 years. There are 7 pieces in every 10 magic tablets in the closet from Kossi!
Photos on the rooftop.
Mr. Lu shared the highlights : His journey to success includes hard work, luck, opportunities, etc., but the most important point, and one that all businesses cannot forget is to follow the right path. Taking the right path will always be longer than a wrong path;
Mr. Lu shared the highlight 2 : At the beginning of the founding of Koss, he not only had to play art photography and warehousing management, but also had to play the direct train specialist. As the team matured, Mr. Lu also escaped from his original role and gradually became responsible for the management of all employees;
Mr. Lu shared the highlights three : three aspects that Kossi will work in the future: user experience; brand building; refined management;
Finally, Mr. Lu summarized the whole story in one sentence: We are not the smartest team, but we must be the most pragmatic team .
Today, the second outstanding e-commerce company is Lin Jianhua and Lin General Manager - the famous bride !
The third visiting company is Wei Zhonghua, General Manager Wei - Gu'an Digital !
Mr. Wei introduced to us that since the establishment of Gu'an Digital, it has achieved multi-platform operation, including 7 Tmall, 2 JD.com, 1 1688 platform, as well as multiple KA chains, IT stores, and comprehensive stores.
From opening a store while operating Taobao at the beginning of its establishment in 2008, to entering the Northern Software Park in 2011, conducting team operations and realizing the first product transformation, Gu'an Digital has now become a new intelligent hardware integrated marketing company, realizing the second product transformation.
After dinner, the Jinguan Club’s retained project since its establishment - the night talk session, of course, must be taken away. The guest of the night talks is Mr. Yan Guangyuan and Mr. Yan. Mr. Yan will share with you how to establish a strong boss thinking system and keep the company eternal .
On the 21st , members of the Golden Crown Club drove to Alibaba Xixi Park in the western suburbs of Hangzhou. Xixi Park, also known as Taobao City, is the headquarters of Alibaba Group. The waiter Rubi who led us to visit this time is a great beauty!
The beautiful girl Rubi led us to visit several main buildings in Ali Park. Among them, the Ali Escort Agency and the large conference room built on the wetlands - the boathouse. The main building is Japanese design master Kengo Kuma.
After the visit, the highlight of this event began. Many waiters will share in different fields.
The first sharing waiter, the director of Juhuasuan merchant operation department: Xichen, bringing you Juhuasuan operation strategy.
2015 will be the year when e-commerce breaks through again, and Juhuasuan has also introduced three core levels of strategies in 2015: 1. Merchant level; 2. Product level; 3. Marketing level.
At the same time, Juhuasuan is also changing according to the work habits of e-commerce companies. For example, the current Juhuasuan group opening time has been extended from the original 8 o'clock to 9 o'clock, because many e-commerce companies' operating personnel are still on the way to work.
The second sharing waiter is the waiter who is operated by Taobao: Tianhe, who will share with you how to play wireless marketing?
Taozhuan was positioned as a wireless 24-hour limited-time limited-edition special sale platform in 2015, which is a wireless efficient marketing promotion platform for all sellers.
Due to the essential difference between mobile phone and PC, how to grasp the buyer's heart in the shortest time when operating in wireless terminals? Therefore, Taobao Shopping conducts marketing of different themes and strategies in five time periods within a day (0 o'clock, 6 o'clock, 17 o'clock, 21 o'clock, and 23 o'clock).
Immediately afterwards , the third waiter made a grand debut, the waiter who was responsible for Taobao's search for products and operations: Sihan. Due to time and content restrictions, Sihan's content shared by him will not be announced to the public and is only allowed to be communicated internally by members of the Golden Crown Club.
The final waiter is the case head of the Alibaba Wireless Business Department: Yuefan, she will talk about the future of the store with all Jinguan members.
Yuefan tells everyone that the shop is not simply aimed at C-stores, and other functions will be opened in the future.
At present, the first phase function of Taoxiaopu can only reach the seller's store through the store number. In the second phase planning, it is possible to reach single products, activities and even more.
In addition, Yuefan has also demonstrated a new feature to everyone, which may break WeChat’s blockade on Taobao!
After the day's trip to Alibaba, all the members gained a lot. At the end of each waiter's sharing, the members of the Jinguan actively raised the questions and confusions they encountered to the waiter. The children also answered the questions and confusions in their respective fields. The fulfilling and pleasant day also came to an end with the sunset.
On the third day of this Golden Crown itinerary, the members of the Golden Crown who had worked hard for two days were still energetic, getting up early and chatting in groups of three or five.
After lunch, we took our members to conduct our last activity and tour Xixi. We came to Xixi National Wetland Park, which is only five minutes away from the hotel.
A stream and a song of smoke are the best description of Xixi Wetland Park. Six rivers in the entire park converge, with waterways like lanes and rivers like nets, integrating ecological wetlands, urban wetlands and cultural wetlands, making it the first wetland park in China.
Explore Alibaba, study e-commerce, enjoy Xixi, and share mutual assistance! The members of the Golden Crown Club continue to set sail in the golden blue waves. We wish you all to advance together and to a higher level in your future career!
This article comes from: http://www.shxuanming.net Reprinted with the website, please indicate the name of the website.
EN
CN
