Introduction: On the afternoon of May 25, a large-scale e-commerce people's offline gathering with the theme of "Team Winning, E-commerce Management Way" was held in Shanghai! Let’s give a summary of the brief introduction based on the sharing of more than a dozen guests.
Before reviewing the behind-the-scenes footage at the beginning, there was a small episode to share with you. The night before the regular meeting, a member said in a chat with Lao Gao: In this regular meeting, the boss of Maizhe helped me customize the KPI opinions, and made an appointment with Liao Weicheng to interact with community marketing. Member Xiaoyou and I worked offline, and Mr. Cai was responsible for Taobao customers. I booked all the air tickets, but because I was sick, I ended up going to the regular meeting and I handled the same.
It is not difficult to see from the chat that this member of the club is very good at utilizing the club's resources. We highly encourage this approach. To be in the circle, we must learn to interchange resources! This is our original intention in the circle! If you also want to have such a circle, you can consult QQ: 800078907
Back to the topic, on the afternoon of the 25th, the sun was shining brightly, and it could not stop the members' enthusiasm for learning. Before signing in, members were waiting in the hotel to prepare for various check-in procedures early. So we stepped up the pace to do all the check-in ready work. After the entrance to the regular meeting in the afternoon was opened, we officially entered our sharing unit!
Sign-in highlights Sign-in highlights
Some new marketing methods from Alibaba and JD.com
After Lao Gao delivered his speech, the first guest invited by Lao Gao himself, Ali Xiaoer Lu Bai, shared with everyone in detail that the changes in the business environment and consumer value exploration of today's business. Since there is no way to disclose too much information to the public, I will not introduce it in detail. If you need to watch the video playback, you can add QQ 800078907 to consult!
Ali Xiaoer Lubai Share Ali Xiaoer Lubai Share
This regular meeting has been upgraded, and we have also opened a guest reward session. Members decide the sharing value of each guest to give a varying amount of reward. If you think that sharing will benefit you, you can reward us with more guests. This is also a kind of affirmation of the guests and is of entertainment nature. After all, entertainment is also a trend in the future.
Immediately afterwards, the sharing guest of Rei Bai was also a waiter from Alibaba Business Department. Han Jie shared this time with a message - Taobao framework upgrade! Look at the comparison picture before and after↓↓
Alibaba Hanjie Share Alibaba Hanjie Share
After Han Jie shared some important changes in Taobao, the next sharing guest was invited by Lao Gao, Li Mengyi, head of Beijing Operations and Effectiveness Marketing at JD.com Improvement Business Department!
She brought wonderful sharing in daily traffic diversion, dmp precise marketing, third-party e-commerce interest targeting, etc. It also allows every member who is a JD member or a member who is about to become a JD member to see many different marketing methods of JD.com.
Share by Li Mengyi, JD.com
Every regular meeting of Laogao Crown Club always invites people from major platforms such as Alibaba, JD.com, and No. 1 store to share some latest policies with everyone. As a platform seller, you can only go further by understanding the rules of the platform and embracing changes. If you are not a member of the club and do not have a circle of learning together, then your e-commerce path will be difficult to follow.
New way to play with WeChat business
From e-commerce to micro-business, how to achieve 5 million in 10 days! Xiaofei, the founder of Magic Chop Technology, is the former only vice president of high-quality products and the former Alibaba technical expert. He tried his best and passed on his experience to members of our club without reservation. He told everyone, what are the four major factors for doing a good job in micro-business?
·High-quality products (supply chain)
·A perfect benefit distribution system (reward mechanism)
·A perfect information system
·Continuously high training system!
Traditional agency + distribution + retail is the future money-making model. If you don’t do retail, the future path will definitely be very painful!
Share by Xiaofei, founder of Magic Chop Technology
Today, there are some skills and skills to share during the day. The rest depends on the absorption power of everyone’s knowledge - transformation power - execution power!
Night talk session
The three themes of the night talk are: the path of transformation and upgrading of traditional enterprises, the strategic layout of new e-commerce enterprises, and the new ideas for store consumption upgrading. The night talk is always full. This is the consistent feature of Laogao Crown Club, because every guest is a practical seller, and everyone's sharing is unreserved, and it can chat more happily.
Night talk
How do we do the e-commerce team from creation to management?
On May 26, although the night before the night was very late, the members did not affect their itinerary because of this little thing. Starting from nine o'clock, the venue also started to be full. Today's sharing is in line with our theme e-commerce management strategy. First of all, the first guest is Lai Shangbo, general manager of Sip Home Furnishing!
He shared his real information today [Small e-commerce group copy plan]
·How to build a team's salary system?
·What is the group replication plan for small e-commerce?
·How to train and select core team members?
Trust: Believe that anyone can focus on one thing.
Potential: Give responsibility and trust to fully realize the potential of everyone.
Any new employee often participates in the work with hope in the new environment. A good system can allow an employee to release well-known energy!
Final summary: There is no routine for team management. If so, it means treating everyone sincerely.
Mr. Lai shared
The difficulties encountered by e-commerce start-up teams, the pitfalls that have been struck offline and online, the difficulties encountered by the founders of Petridu E-commerce in this regard can probably write an epic. How to choose the right team partner? She has a seven-step set:
1. The "Seven Views of Kongming" in selecting and employing people (see whether he can truly take on important responsibilities from the question of major issues)
2. "Pure it with arguments and observe the changes" (use unexpected questions and answers to see if he is good at communication)
3. "Recruiting it with strategies and observing its knowledge" (ask various questions to see if it is far-reaching)
4. "Tell me about the danger and see my courage" (whether you are firm and brave in the face of crisis)
5. "Drunk with wine and observe his nature" (whether the words and temperament after drinking are real)
6. "Take it for profit and observe its integrity" (the emphasis on profit tests whether a person's quality is honest)
7. "Please observe the trust of things" (whether a person has entrusted with important responsibilities is not just a matter of trust, but more importantly, based on loyalty and dedication above talents)
Share by the founder of Peptide E-commerce
Two tigers: The company follows the Three Kingdoms culture, uses heroes of the Three Kingdoms as their names, and uses tiger talismans and gold medals that symbolize the Three Kingdoms for management. This kind of corporate culture is very interesting. It is very suitable for managing young teams mostly born in the 1990s. A good company must have its own mission, vision and values! What are the values of your company?
The founder of the two tigers shared
If a team management is done well, without products, it is equivalent to a skilled woman making a cook without rice. Products are kings will always be our mainstream topic, so Deng Zhongxue, the second guest in the afternoon, analyzed the seller's pain points: serious product homogeneity and insufficient profit support, and solved them one by one, which ushered in a good applause.
Share by Mr. Deng, the first-eye flagship store
The third guest this afternoon was Xie Liangzhe, Mr. Xie from the All-Round Flagship Store, shared: goal-oriented performance management, he said that the assessment goals at different stages are different, the data are different, and the performance is different! It also allows the members off the field to absorb a lot of practical information.
Mr. Xie shares
Finally, let me introduce the last guest on the 26th, Huang Hualong, founder of Nevik! As the number one in sales of Tmall dog staple food, he shared with everyone his path to brand entertainment! How did he jump out of many products? Weibo portal →(http://weibo.com/ttarticle/p/show?id=2309404111708225444832#_0)
Share by Mr. Huang, founder of Nevik
Conclusion
Maybe the topic today is a bit grand, but they are all practical things in management, marketing, etc. In Lao Gao's words: Management is an art and a technology, which requires emotional intelligence, emotion, and rationality. Just like flying a plane, you have never learned to drive, can you? Definitely not, and the same is true for management. You have to know what management methods are there, what successful e-commerce, and what good management methods are there. This is the value of the club. Let us learn from good e-commerce managers. Don’t be impetuous or anxious. Management cannot be learned by listening to 2 hours of class. This is a long-term accumulation process!
The May regular meeting ended perfectly, let’s meet again in July!
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