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The December regular meeting of Laogao Crown Club - an e-commerce feast!

2017-04-05


　　The most beautiful spring is the best for the capital, which is better than the smoke and willows. In early spring, the annual regular meeting of Laogao Crown Club was held as scheduled in Shanghai, the Magic City. This conference invited twenty guests from our club and Alibaba waiter to bring us pure dry information to share! Those who haven't come can only make up for it. Let’s see what the guests shared, I won’t thank you for taking it away!

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　　Lao Gao's opening sharing:

　　Four major trends in e-commerce in 2017: scenarios, upgrades, segmentation, and social networking.

　　1. In the era of mobile e-commerce, user consumption scenarios are becoming more common.

　　2. User consumption is upgrading, and the internationalization of e-commerce is accelerating!

　　Why are cross-border e-commerce now more and more necessary? Not only does China have grasslands, but also abroad. The country has also been advocating that consumption upgrades, industrial upgrades, and e-commerce is the same, and needs to be upgraded.

　　You can watch the news broadcast more often, and watch it once a while. The consumption of China is upgrading, not just e-commerce. In the past 30 years, consumption has expanded. If you only sell goods as goods , it will be difficult to buy. What you need to consider is the added value outside the product. Value beyond the goods.

　　3. Users are more segmented and e-commerce companies are developing diversified

　　4. Social + e-commerce is in a strong momentum, and the future market is promising

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　　Data isolation is unavailable, the channel is single and has no effect, and there is no difference in precipitation operations. This should be the pain of 80% of sellers. Xiaoer Antang has given everyone a lot of ideas in the sharing. If you want to view the full video, you can add qq: 800078907 for consultation.

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　　Alibaba Xiaoer Munan shared on the spot:

　　According to reports released by BCG and Alibaba Research Institute, China's consumer market will increase by 2.3 trillion market growth between 2015 and 2020, which is 1.3 times that of the consumer market in Germany or the UK. Among them, the upper middle class, the new generation aged 18-35, and the development of the Internet constitutes the main driving force for the growth of the consumer market. The scale of China's online clothing B2C market has been growing rapidly, and is expected to exceed one trillion in 2017, of which Tmall Clothing accounts for nearly 80% of the market share.

　　Tmall Clothing defines 2017 as a year for upgrading the clothing e-commerce model. Looking back at the development process of Tmall clothing, it can be roughly divided into three time points: before 2013, it was an era where traffic operations were the main ones, and the operation of goods was not yet large; from 2013 to 2016, it was elevated to the level of focusing on goods, emphasizing that new products and shopping malls were the same, and commodity operations became the norm;

　　Since 2017, the trend of consumption upgrading has been rapid, from researching supply to supply and user consumption upgrading, from focusing on goods operation to focusing on user needs, serving people and consumption upgrading. Among them, as the top priority of crowd operation, trend leaders and quality users will be the crowd that Tmall Clothing Association will focus on operating. In terms of the introduction of new merchants' investment promotion, Tmall Clothing will also focus on the needs of the two core groups of people, including trend leaders and quality users, and focus on introducing original styles such as boys, girls, streets, trendy brands, two-dimensional, designers, art cross-border, IP, and multicultural, and image brands that are loved by quality users such as quality, texture, taste, pursuit, lifestyle, exclusive, and customization.

　　Tmall Clothing also calls on new and old merchants to focus on developing brands that cater to the needs of trend leaders and quality users. At the same time, we must seize the golden blue ocean window period of special categories such as segmented markets, original styles, large sizes, dresses, middle-aged and elderly people, leather jackets and furs, jewelry, underwear, international outdoor equipment, etc., to deeply explore designer brands, trendy brands, and buyers' collection stores with market potential, attach importance to the operation of high-quality brands and products, and there will be no way out for low prices and inferior quality. At the same time, we must integrate the supply chain, develop high-quality content, and keep up with Tmall's operational rhythm, so these will give merchants more opportunities and advantages in the increasingly competitive clothing B2C market.

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　　He said that multiplying 1 yuan by 1 yuan is still equal to 1 yuan, and splitting 1 yuan into 10 corners and multiplying it by 10 corners will give 100 corners = 10 yuan! Distribution is probably the same principle. Most people do things: legal, rational and emotional, not illegal, do things reasonably, and finally talk about human feelings. The way I do things is to put emotions first, and emotional, rational and law is my style of doing things. This is also the secret that the Battlefield Jeep has been growing continuously for so many years.

　　——Zhang Wenming, founder of Battlefield Jeep

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　　Night talk

　　The night talk sub-venue that starts at 8 o'clock at night, the hot scene may be beyond imagination. These e-commerce bosses are studying wildly at night, which are all driving forces of the new economy.

　　Why do we need to keep looking for pain points? User needs and the industry are constantly changing. In the past, everyone was considered a pain point as a "taken for granted" by everyone, and it may soon no longer be a pain point. At this time, when most manufacturers are focusing on "the past pain points", if you dig out new pain points, you may go against the current. Finding pain points to improve and coming up with solutions is innovation.

　　--Xiao Cong

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　　Li Wei, CEO of Shangzhuang and Master Store, shared: The long-lost traffic bonus! Maybe many people are interested in this topic. What impressed me is that the two sales logics that Mr. Li talked about are very novel, traditional e-commerce sales logic vs. new retail sales logic!

　　--Li Wei

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　　I have heard of Wang Zhifei, the manager of Jiujiuai sex toys, and I can get these things this time:

　　1. How to make all employees of the company automatically recruit and poach people for the boss?

　　2. How to make new employees quickly recognize the company and voluntarily worry about the boss?

　　3. How to let the employees’ families supervise employees to achieve automatic operation of the company for the boss?

　　4. How to make 100 talents care about their boss and achieve double performance?

　　5. How to make core talents voluntarily serve you for 100 years and dare not leave?

　　He has a lot of practical information and cannot be presented to everyone due to the word count. If you need a video, please contact QQ 800078907.

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　　Brother Toilet is an old friend of the Crown Club, and he has a very unique insight into management.

　　He compared entrepreneurship to a child, believing that the first definition of success in e-commerce/enterprise is to go public; he raises the company as a son, because his son will follow you for the rest of his life.

　　The second is merger and acquisition; if it is merged with others, it is equivalent to a daughter and she is married.

　　The third is to sell; if it is sold in the end, it is equivalent to buying a pig and selling it when it grows up.

　　Think clearly about which path you want to take. Wherever you are positioned, the meaning of success lies in it.

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　　forum

　　The club's roundtable forum session: The changes in the next 30 years may be too far away from us. So, starting to do it, e-commerce in 2017 is destined to be an extraordinary year and a year of industry reshuffle. The plan for the year lies in spring, a new year, a new beginning, and a new plan. Let’s talk about some trends and directions of e-commerce in 2017, and we can also provide you with some new ideas for planning ahead.

　　Each guest shared his insights on the trends of e-commerce in 2017. Hope it can bring you some ideas.

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　　Dream Lily

　　Share by the last heavyweight guest! He is the chairman of Mengbaihe, an old member of Jinguan Club, and a student of the third phase of Lakeside University! Bringing from 0 to 1, things about Audi-style entrepreneurship!

　　In the traditional era, the business model of a successful enterprise is a process from 1 to N, that is, based on the existing basis, copy previous experience and continuously expand its market influence through competition. However, in the Internet era, successful companies are a process of creating a market from nothing, that is, from 0 to 1. In addition to being busy all day long in life and work, we still need to find a harbor for growth for our souls. I am very happy to have such a happy and meaningful day with everyone. I believe everyone has benefited a lot from these two days of meetings. This regular meeting ended successfully, and we will gather again in May!

　　——Record, the highlights of the regular meeting of Laogao Crown Club in March

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　　Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net

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hines will be stronger than us. When humans make cars and trains, they know they run faster. When humans design computers, they know that computers are smarter than us. They will never be forgotten and will not be angry. The computer will never be tired. Computers will replace a lot of work.

　　Another thing is about new technology. The world is changing from IT to DT. Information technology empowers itself. Data technology empowers others. Data knowledge is not just an upgrade to IT. It is another way of thinking.

　　Data technology is another way of thinking, so be prepared for the era of data technology. Not only about data technology, but also cloud, mobile devices and artificial intelligence.

　　Finally, a very big change is about new technologies. In the first technological revolution, it was energy. The second technological revolution was electricity and oil. In this technological revolution, the new energy developed will be data. So how to collect data, process data, and use data. This is what we all want to talk about. Based on this point, I want to tell you that many job opportunities will disappear, especially many white-collar workers who do you think are good jobs. Many young people came to see me and said, Jack, we will have data, does it mean that data analysis will be a good job in the future. Should I apply for a related major when I was in college? I would say there will be no data analysis in the next decade.

　　We will have too much data that only computers can process. Humans cannot. Humans can only analyze information, but never analyze data. Another thing is that in my city, Hangzhou, I hosted the G20 last year. There was a robbery a month ago. Two thieves planned to steal cash in the supermarket at night, but the three supermarkets they entered only found less than 200 US dollars in cash. Why? Because people nowadays don’t need cash, they pay with their mobile phones. So even the thief is thinking of changing jobs. Another thing is that there is a beggar in China who puts the QR code in front of it. Because we have no change now, we can only use our mobile phone to give alms.

　　Things changed quickly, and in the 1870s America, half of the job was agricultural work, but the current rate was only two percent. You may hate the tech revolution because it takes away a lot of jobs. But I tell you that every technological revolution will create more jobs. But at the start of the next 30 years, it will abolish many jobs, even CEOs. I told the team that I imagine that in the next 30 years, the CEO of the Year on Time magazine's cover would be a robot, because the CEO then would be different from the current CEO and would have to analyze a large amount of data. A large number of jobs will disappear, and a large number of jobs will emerge, especially those involving data and the Internet. If you don’t understand these two aspects, you will have no chance to compete. If you can only sell things in one small town, you are a small company, but if you want to sell across provinces and across borders, you will become a big company.

　　Some people say, what will the human face become if we lose a lot of work? Life will be full of challenges. In the next 20 years, people are likely to only need to work four hours a day. You would say, how is this possible? Your grandfather works 16 hours a day and he feels very busy. Now we only work five days a week, eight hours a day, and we still feel very busy. I tell you that even if you only work four hours a day, you will still feel very busy. When you are in the age of data technology, you may travel to more than 300 cities. If you want to do business through the Internet today and sell products to the whole world, you need to look around the world. Young people, if you don’t look at the world, you will face huge challenges.

　　Three: Globalization and Trade

　　The next thing we are going to talk about is globalization and trade. Today there are too many people who hate globalization and too many people who hate global trade. But I am a global believer. People will never stop globalization because people will move around the world. People are also globalized. Young people are also global. Over the past 20 years, globalization has been designed for large companies and for those developed countries, and I don't like that. So I said we have B20 or G20, but we should have G200, B200 more. Over the past 20 years, globalization has been controlled by 60,000 large companies, creating many jobs and supporting many rich countries. But what if we can support 6 million companies or 60 million companies with globalization? All small businesses. When you have a mobile phone, you can buy globally. This can greatly change the world. If small businesses can sell goods all over the world, it will also change the world and create more jobs. I was walking down the street a few days ago and saw many interesting arts and crafts. It can be seen every day for you. But for Chinese people, they are very beautiful. When you take it for granted, people on the other side of the world love them. So this is just a little bit that you can do with the Internet. So I think e-commerce and the internet are inclusive. Globalization should support young people. Globalization should support small businesses. If you are a small business, you will have a better chance to sell products abroad. I went to Peru a few years ago, when there was a big demonstration there because Peru was trying to reach a free trade deal with China. I happened to be there when this massive demonstration was held, because people believed that China would take their jobs and so on. I was shocked because there were 80 policemen protecting me at the time. A young man about 20 came over with a microphone and said he used the Internet to sell his products to New Zealand, Australia and China, and he never thought we could do this in the Internet age. So think about it, any idea, great idea, or even stupid idea, there are more than seven billion people in the whole world, and there must be people as stupid as you agree with you. If you only think of your own city, you don't have a chance.

　　I remember discussing it with some friends seven years ago. A friend said I wanted to know what mosquitoes think. I said it was stupid. He said we put this question online. So he made some comments on the Internet and said he was studying the idea of ​​mosquitoes and invited interested people to meet at a restaurant at a designated time. Finally, 30 people appeared. So through the Internet, you can always find people who like your ideas and who can join you. So these are things I really want to share with you.

　　Four: Opportunities in Argentina

　　So in Argentina, I'm really excited about what I've seen in the past few days. My idea is that after the internet, it will be the next wave. The next wave I call it double H, happiness and health. No matter how rich you are, no matter how powerful you are, you are always looking for happiness and health. Unfortunately, no one was happy today. The rich are unhappy, and the poor are unhappy. But your country has such a beautiful environment, such a safe and abundant food and cultural products. Another thing is sports, football. On our website, last year we sold 170,000 T-shirts for Messi. For this country, you should have more tourists and services in such a beautiful place. Yesterday I visited a company and studied soil moisturizing I never thought about, and I found it interesting. So it's a great culture, a great environment and a country full of opportunities.

Cross-border trade

　　Five: Problem is opportunity

　　People say it's wrong, all the great opportunities are taken over by Jack Ma, Bill Gates, and Jeff Bezos. Well, I used to have the same idea. I hated Bill Gates 20 years ago. Where is the opportunity? Entrepreneurs always find opportunities from other people’s complaints. Opportunities always come in places where there are complaints. I was lucky enough to see many great people in this world. Great entrepreneur, business leader, politician, scientist. I found that they have a quality that they never complain. They are always optimistic about the future. When people complain, they start thinking if I can fix this, then this is my chance. So I think opportunities are everywhere. So don’t believe that there are big data experts and Internet experts today. In fact, there are no Internet experts, no big data experts. Because this is just the beginning. The Internet and big data will affect the world for at least 150 years. Yesterday we had experts, but we didn’t have experts tomorrow. So I remember when we launched Taobao in 2003, the leading figure in the market was eBay, with a market value of over $80 billion. At that time, Alibaba was worth less than $2 million. People say you're committing suicide. eBay said we have 99% market share in China. At that time, the total number of Internet users in China was only 10 million.

　　I just mentioned that we have a population of 1.4 billion. 10 years ago, I publicly stated in Silicon Valley that China's number of Internet users will surpass the United States in 10 years, and many people say it is impossible. I said you have a population of 300 million, and we have a population of 1.4 billion. When we were competing with eBay, someone gave me a book and said Jack, if you are going to compete with eBay, you have to read this book. It is a book about how eBay successfully conducts e-commerce in the United States and around the world. If you don't read it, you won't know your competitors, you won't know this great spirit. So, I threw the book away. My theory is that one day we should let eBay learn from us, and that's just the beginning. Who are the experts? If we start from now on, we will be experts in 30 years. So that's what I believe. Entrepreneurs should break out of their mindset, do what you believe, find a good team, start making mistakes, start learning from them, and better serve customers. This is the only way. I heard many people say that we don’t have this or that. If everything is ready, you will have no chance, and the people with power and wealth will take everything away.

　　Nothing is prepared in advance, it's about the uniqueness of entrepreneurship. So whether you like it or not, everyone sitting here pays special attention to the Internet and young people under the age of 30, don’t worry. Due to work, we will face some social instability. We are lucky to be born in this generation and we can see this revolution. And we are also unfortunate because of the challenges we may encounter. I travel around the world, talking to small businesses and entrepreneurs. I talked about this, this is our time. When you use the internet, you have no barriers. What I know is that it is difficult to convince a successful person. It is almost impossible to convince successful people. They would say, I've been doing this for 30 years, why do you think you're better than me. So try to convince those (unsuccessful) to work with those who want to succeed tomorrow. One of Alibaba’s secrets is that when we were doing e-commerce 18 years ago, we never tried to work with big companies, we never tried to work with successful people. We spend most of our time talking to people aged 15 and 18, and then 10 years later, the people we serve will become 28 and 30 years old. So you need to be patient. If you have a wonderful dream, you should be patient. So now I will answer any questions you have.



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Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net

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