The most beautiful spring is the best for the capital, which is better than the smoke and willows. In early spring, the annual regular meeting of Laogao Crown Club was held as scheduled in Shanghai, the Magic City. This conference invited twenty guests from our club and Alibaba waiter to bring us pure dry information to share! Those who haven't come can only make up for it. Let’s see what the guests shared, I won’t thank you for taking it away!
Lao Gao's opening sharing:
Four major trends in e-commerce in 2017: scenarios, upgrades, segmentation, and social networking.
1. In the era of mobile e-commerce, user consumption scenarios are becoming more common.
2. User consumption is upgrading, and the internationalization of e-commerce is accelerating!
Why are cross-border e-commerce now more and more necessary? Not only does China have grasslands, but also abroad. The country has also been advocating that consumption upgrades, industrial upgrades, and e-commerce is the same, and needs to be upgraded.
You can watch the news broadcast more often, and watch it once a while. The consumption of China is upgrading, not just e-commerce. In the past 30 years, consumption has expanded. If you only sell goods as goods , it will be difficult to buy. What you need to consider is the added value outside the product. Value beyond the goods.
3. Users are more segmented and e-commerce companies are developing diversified
4. Social + e-commerce is in a strong momentum, and the future market is promising
Data isolation is unavailable, the channel is single and has no effect, and there is no difference in precipitation operations. This should be the pain of 80% of sellers. Xiaoer Antang has given everyone a lot of ideas in the sharing. If you want to view the full video, you can add qq: 800078907 for consultation.
Alibaba Xiaoer Munan shared on the spot:
According to reports released by BCG and Alibaba Research Institute, China's consumer market will increase by 2.3 trillion market growth between 2015 and 2020, which is 1.3 times that of the consumer market in Germany or the UK. Among them, the upper middle class, the new generation aged 18-35, and the development of the Internet constitutes the main driving force for the growth of the consumer market. The scale of China's online clothing B2C market has been growing rapidly, and is expected to exceed one trillion in 2017, of which Tmall Clothing accounts for nearly 80% of the market share.
Tmall Clothing defines 2017 as a year for upgrading the clothing e-commerce model. Looking back at the development process of Tmall clothing, it can be roughly divided into three time points: before 2013, it was an era where traffic operations were the main ones, and the operation of goods was not yet large; from 2013 to 2016, it was elevated to the level of focusing on goods, emphasizing that new products and shopping malls were the same, and commodity operations became the norm;
Since 2017, the trend of consumption upgrading has been rapid, from researching supply to supply and user consumption upgrading, from focusing on goods operation to focusing on user needs, serving people and consumption upgrading. Among them, as the top priority of crowd operation, trend leaders and quality users will be the crowd that Tmall Clothing Association will focus on operating. In terms of the introduction of new merchants' investment promotion, Tmall Clothing will also focus on the needs of the two core groups of people, including trend leaders and quality users, and focus on introducing original styles such as boys, girls, streets, trendy brands, two-dimensional, designers, art cross-border, IP, and multicultural, and image brands that are loved by quality users such as quality, texture, taste, pursuit, lifestyle, exclusive, and customization.
Tmall Clothing also calls on new and old merchants to focus on developing brands that cater to the needs of trend leaders and quality users. At the same time, we must seize the golden blue ocean window period of special categories such as segmented markets, original styles, large sizes, dresses, middle-aged and elderly people, leather jackets and furs, jewelry, underwear, international outdoor equipment, etc., to deeply explore designer brands, trendy brands, and buyers' collection stores with market potential, attach importance to the operation of high-quality brands and products, and there will be no way out for low prices and inferior quality. At the same time, we must integrate the supply chain, develop high-quality content, and keep up with Tmall's operational rhythm, so these will give merchants more opportunities and advantages in the increasingly competitive clothing B2C market.
He said that multiplying 1 yuan by 1 yuan is still equal to 1 yuan, and splitting 1 yuan into 10 corners and multiplying it by 10 corners will give 100 corners = 10 yuan! Distribution is probably the same principle. Most people do things: legal, rational and emotional, not illegal, do things reasonably, and finally talk about human feelings. The way I do things is to put emotions first, and emotional, rational and law is my style of doing things. This is also the secret that the Battlefield Jeep has been growing continuously for so many years.
——Zhang Wenming, founder of Battlefield Jeep
Night talk
The night talk sub-venue that starts at 8 o'clock at night, the hot scene may be beyond imagination. These e-commerce bosses are studying wildly at night, which are all driving forces of the new economy.
Why do we need to keep looking for pain points? User needs and the industry are constantly changing. In the past, everyone was considered a pain point as a "taken for granted" by everyone, and it may soon no longer be a pain point. At this time, when most manufacturers are focusing on "the past pain points", if you dig out new pain points, you may go against the current. Finding pain points to improve and coming up with solutions is innovation.
--Xiao Cong
Li Wei, CEO of Shangzhuang and Master Store, shared: The long-lost traffic bonus! Maybe many people are interested in this topic. What impressed me is that the two sales logics that Mr. Li talked about are very novel, traditional e-commerce sales logic vs. new retail sales logic!
--Li Wei
I have heard of Wang Zhifei, the manager of Jiujiuai sex toys, and I can get these things this time:
1. How to make all employees of the company automatically recruit and poach people for the boss?
2. How to make new employees quickly recognize the company and voluntarily worry about the boss?
3. How to let the employees’ families supervise employees to achieve automatic operation of the company for the boss?
4. How to make 100 talents care about their boss and achieve double performance?
5. How to make core talents voluntarily serve you for 100 years and dare not leave?
He has a lot of practical information and cannot be presented to everyone due to the word count. If you need a video, please contact QQ 800078907.
Brother Toilet is an old friend of the Crown Club, and he has a very unique insight into management.
He compared entrepreneurship to a child, believing that the first definition of success in e-commerce/enterprise is to go public; he raises the company as a son, because his son will follow you for the rest of his life.
The second is merger and acquisition; if it is merged with others, it is equivalent to a daughter and she is married.
The third is to sell; if it is sold in the end, it is equivalent to buying a pig and selling it when it grows up.
Think clearly about which path you want to take. Wherever you are positioned, the meaning of success lies in it.
forum
The club's roundtable forum session: The changes in the next 30 years may be too far away from us. So, starting to do it, e-commerce in 2017 is destined to be an extraordinary year and a year of industry reshuffle. The plan for the year lies in spring, a new year, a new beginning, and a new plan. Let’s talk about some trends and directions of e-commerce in 2017, and we can also provide you with some new ideas for planning ahead.
Each guest shared his insights on the trends of e-commerce in 2017. Hope it can bring you some ideas.
Dream Lily
Share by the last heavyweight guest! He is the chairman of Mengbaihe, an old member of Jinguan Club, and a student of the third phase of Lakeside University! Bringing from 0 to 1, things about Audi-style entrepreneurship!
In the traditional era, the business model of a successful enterprise is a process from 1 to N, that is, based on the existing basis, copy previous experience and continuously expand its market influence through competition. However, in the Internet era, successful companies are a process of creating a market from nothing, that is, from 0 to 1. In addition to being busy all day long in life and work, we still need to find a harbor for growth for our souls. I am very happy to have such a happy and meaningful day with everyone. I believe everyone has benefited a lot from these two days of meetings. This regular meeting ended successfully, and we will gather again in May!
——Record, the highlights of the regular meeting of Laogao Crown Club in March
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