#Laogao E-commerce Newsletter# [E-commerce Morning News on June 19]

Morning information:

1. Taotian 618: The transaction volume of more than 2.56 million small and medium-sized merchants exceeded the same period last year as of 0:00 on the 18th;

2. Taobao plans to add new "one thing, one review" special services;

3. The number of users who use short videos on Taobao 618 increased by 113%;

4. Yu Minhong said that live streaming sales is an opportunity for Northeastern people;

5. According to reports, Temu's GMV in the first half of the year approached US$3 billion;

...  

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E-commerce newsletter

1. Kuaishou Taihu International Esports Hall officially opened

On June 19, Kuaishou Taihu International E-sports Hall recently announced its official opening. The project construction investment is as high as 130 million yuan, with a total construction area of ​​9,416.28 square meters. It has divided the space of 3 floors + 1 mezzanine, and is equipped with the main e-sports venue, a comprehensive studio review studio and other related supporting functions, covering various concepts such as events, live broadcasts, cultural and creative peripherals, and one-stop entertainment experience. The interior space can host large-scale events with thousands of spectators. The second floor has an independent VIP viewing room. The director, post-production room and small studio can also conduct live broadcast programs with 100 viewers. The third floor is distributed with powder room, media interview room, press release area, training lounge and other areas. It not only better serves the e-sports professional team, but also provides an exclusive communication space for the news media. The mezzanine is a commentary stand, commentary/hosting lounge. (quick worker)

2. Taotian 618: As of 0:00 on the 18th, the transaction volume of more than 2.56 million small and medium-sized merchants exceeded the same period last year.

According to June 18, Taobao launched its exclusive venue for small and medium-sized merchants for the first time during the 618 period this year, thus making this year's 618 more abundant. All kinds of merchants have also gained business opportunities in this 618. As of 0:00 on June 18, the transaction volume of more than 2.56 million small and medium-sized merchants this year exceeded the same period last year. There are 1.18 million small and medium-sized merchants who have reached a small breakthrough in the "10,000 yuan transaction", of which 68,000 merchants have joined Taobao for less than three months. As of 0:00 on June 18, a total of 2,227 categories of goods increased by more than 100% year-on-year. Among them, 180,000 people bought ridge shoes, 1.65 million people bought new suitcases, and 930,000 people bought sunscreen masks. (Beijing Business Daily)

3. Tencent Video Account window will no longer use mini program custom trading components from June 30

On June 18, Tencent Video Account issued an announcement that merchants who have entered the video account window need to upgrade to "small store" or "video account service component" before June 30, 2023, otherwise the video account window will be unavailable. Currently, the video account service component is only open to other comprehensive services such as catering, hotel, beauty, leisure and entertainment, supermarket shopping, fitness, pets, photography, and movies. (Video number)

4. Yu Minhong said that live streaming sales is an opportunity for Northeastern people

In his speech, Yu Minhong also talked about several suggestions for Shanxi: one is a stable policy and legal environment; two is a simple political and business relationship; three is a sufficient resource upgrade; and four is a change in concepts and concepts. Not only Shanxi, these four points are also applicable to all entrepreneurs. Yu Minhong also said that Shanxi is a region with a super rich history. In order to come to Shanxi live broadcast, he memorized the lessons for a full half month, and each of the live broadcast friends memorized the lessons for a month. (Phoenix Technology)

5. Taobao 618 short video users increased by 113%

According to reports on June 18, data released by Taotian Group showed that during this year's 618, the number of merchants publishing short videos on Taobao increased by 55%, and the number of experts increased by 200%. The average daily number of users viewing short videos on Taobao increased by 113%, and the number of views and viewing time also doubled accordingly. Liu Bo, president of Alibaba Mom and marketing public relations at Taotian Group, said that this year, Taotian 618 has become the largest number of participating merchants so far. During the same period, the expert anchors who came to Taobao to start broadcasting this year at 618 increased by 139% year-on-year. (China Daily)

6. Taobao plans to add new "one thing, one review" special service

According to June 17, Taobao recently issued an announcement stating that in order to enhance consumers' shopping experience and enhance the shopping trust between buyers and sellers, the platform plans to add new "one thing, one review" special service. Sellers and products that meet the admission requirements can apply for displaying the "One Things, One Review" service logo and perform the service to consumers. The new rules will be announced on June 16, 2023 and will officially take effect on June 23, 2023. (Taobao)

Internet news

7. Xiaomi 618's cumulative payment amount exceeded 19.4 billion yuan through all channels

On June 19, Lu Weibing, partner, president of Xiaomi Group, president of the international department, and general manager of Redmi brand, disclosed that this year, the cumulative payment amount of Xiaomi 618 through omni-channel exceeded 19.4 billion. It is understood that the payment amount of Xiaomi 618 through omni-channel in 2022 exceeded 18.7 billion yuan. (Lu Weibing’s Weibo)

8. Yunda Shares Change Continuous Supervision and Sponsor Representative

On June 17, Yunda Co., Ltd. issued an announcement today stating that CITIC Securities, as the sponsor of the company's issuance of convertible corporate bonds to unspecified objects, designated Lu Wen and Liu Yuan as the sponsor representatives of the company's issuance of convertible corporate bonds to unspecified objects, and is responsible for continuous supervision. Lu Wen was transferred from his original position due to changes in CITIC Securities' internal work arrangements. In order to ensure the orderly progress of continuous supervision, CITIC Securities has appointed sponsor representative Li Zhongjin to replace Lu Wen to continue to perform continuous supervision. (Yunda)

Cross-border newsletter

9. News says Temu's GMV approached $3 billion in the first half of the year

On June 18, 36Kr exclusively learned that Temu's GMV in the first quarter of 2023 was approaching US$1 billion, while the pricing caliber GMV before the discount was about US$2 billion. People familiar with the matter revealed that Temu's GMV was still growing month-on-month in the first two weeks of June, and is expected to reach US$700 million. It is estimated that its GMV has approached US$3 billion in the first half of the year. It is understood that in addition to Japan, Temu is also preparing for the Southeast Asian market. It has been researching for a while and it is likely to enter the second half of the year. Temu originally planned to make plans next year. (36Kr)

10. Amazon Size Chart Self-service Tools Online

According to June 18, Amazon recently launched a new self-service size chart upload tool. Sellers can download the size chart template, upload the changed size chart, and preview the size chart first and then publish it to the product details page of Amazon Mall. If the seller wants to upload the size chart for other stores, or wants to delete the size chart, please contact sales partner support. It is important to note that you add body measurement data to the size chart, not product measurement data; try to apply a dedicated size chart for a single ASIN; and keep the measurement indicators of all ASINs in each product type consistent as much as possible. (Opening a store on Amazon worldwide)