#Laogao E-commerce Newsletter# [March 31 E-commerce Evening News Brief]

Evening information:

1. JD.com opens a live broadcast room with a subsidy of 10 billion yuan;

2. Taobao’s maternal and infant industry will vigorously support three types of live broadcast merchants to launch traffic resources and assistance;

3. eBay fulfillment announces the seller reward details for the second quarter;

4. Dunhuang.com will adjust the basic commission rate of alliance CPS products to 6% from April 18;

5. Ren Zhengfei issued a document to reiterate that "Huawei does not build cars" and is valid for 5 years...

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E-commerce newsletter

1. Mobile Tmall APP launches 3D sports blocks

On March 31, the mobile Tmall APP was launched in the 3D sports block today. Six major sports brands, NIKE, HOKA, Soconi, Li Ning, Anta and Xtep, held a launch conference for new running shoes in 3D space and launched the first spring new products. At present, consumers can enter the virtual sports block through the homepage of the Tmall APP on their mobile phones or search for "3D new product launch conference" to experience immersive shopping. In addition to the 3D scene, Tmall, the first running shoes released on this mobile phone, also performed 3D modeling. Consumers can view running shoes 360 degrees to feel the design and details of the new product more clearly. (Lianshang.com)

2. Vipshop: Since March, Mingqian Tea sales have increased by more than 20% year-on-year

The sales of famous brands such as Wufangzhai and Zhiweiguan rank among the top. On the eve of Qingming Festival, Mingqian tea has become the focus of attention of tea lovers. Vipshop data shows that since March, Mingqian tea sales have increased by more than 20% year-on-year, and some single products such as Mingqian Maojian and Mingqian Biluochun have increased by more than 60% year-on-year. The launch of Mingqian tea also once again urged the heat to make tea around the stove. At Vipshop, the sales of tea sets increased by 41% year-on-year, and the sales of teapots increased by 53% year-on-year. In addition, Vipshop data shows that since March, tent sales have increased by 31% year-on-year, and outdoor table and chair sales have increased by 7 times year-on-year. (inews)

3. Taobao's maternal and infant industry will vigorously support three types of live broadcast merchants to launch traffic resources and help

On March 31, Taobao's maternal and child parent-child industry held a special investment ceremony in Huzhou Zhili, a children's clothing industry belt. Mo Ke, the person in charge of Taobao’s mother and baby live broadcast, and Sen Ling, the person in charge of Taobao’s specialty goods, shared the specialty goods trends, investment directions and new business support rights of Taobao children’s clothing. According to reports, Taobao's maternal and infant industry will vigorously support three types of live broadcast merchants: live broadcast sellers with industrial belts, live broadcast rooms with rich content forms, and personalized sellers. (Taobao Education Merchants Growth)

4. JD.com opens a live broadcast room with 10 billion subsidies

According to reports on March 31, JD.com opened an official live broadcast room with a subsidy of 10 billion yuan on March 21. As of today, it has been live broadcast for 10 consecutive days, and it will be broadcast from 9 am to 12 pm every day. It is worth mentioning that the anchors in JD’s 10 billion subsidy live broadcast room are all JD’s professional customer service, and the words “JD Customer Service Be an Anchor” are also displayed above the background board of the live broadcast room. Below the live broadcast room, the three interests of "official subsidies, free shipping throughout the venue, and exclusive customer service". (JD.com)

5. Hundreds of thousands of people go to Taobao to make an appointment for Leslie Cheung’s memorial concert

On March 31, the "Continue to Love·Twenty Years·Concert" held by Leslie Cheung will be held at the Hong Kong Hung Hom Stadium. Taobao Live is the exclusive online live broadcast platform in mainland China. Hundreds of thousands of people have made reservations for the live broadcast in just two days. It is reported that many well-known figures in the Hong Kong entertainment industry, including Yu Yi, Ku Juji, Bu Zhilun, Lin Yikuang, Chow Huimin, Anita Yuen, Jilin Cheung, Jacky Cheung, Cheung, Songling Chen, Jeremy Chan, Zheng Xinyi, Chung Zhentao, Tam Yaowen, Supper Moment, and Shengmeng Singer, will participate in the performance. In addition, Louis Louis Koo, Tony Leung, Carina Lau and others will commemorate their brother in different forms such as videos. (China.com Technology)

Internet news

6. Cathay Pacific Freight launches "Cathay-Mail Shipping" service

On March 31, Hong Kong Cathay Pacific Freight has recently further improved its comprehensive mail air transport platform "Cathay Pacific - Mail Shipping", using a digital solution to reorganize the mail air transport process, providing higher transparency to post offices in various places, and providing its customers with the required mail tracking information. It is understood that "Cathay-Mail Shipping" evolved from Cathay Freight's pilot program "Postal Optimization Processing". Through the mailing code of the air freight bill of lading, mail processing data is combined with the air freight system application. (Civil Aviation Resources Network)

7. Huafang Group's net profit in 2022 was 390 million yuan and an average monthly active user of 61.08 million yuan.

On March 31, Huajiao Live's parent company Huafang Group released its annual results as of December 31, 2022. Data shows that for the year ended December 31, 2022, Huafang Group's total revenue was approximately RMB 5.1 billion, an increase of 10.8% year-on-year, while the net profit for the year ended December 31, 2022 was approximately RMB 390 million, an increase of 19.0% year-on-year. Gross profit increased by 6.2% from approximately RMB 1.22 billion in 2021 to approximately RMB 1.3 billion in 2022. The group's gross profit margin in 2022 was 25.5% and 26.6% in 2021. The average monthly active users in 2022 will be about 61.08 million, and the average monthly paid users will be about 1.55 million. The group's average monthly income per paid user in 2022 exceeded RMB 270. Sales costs increased by 12.5% ​​from approximately RMB 3.38 billion in the year ended December 31, 2021 to approximately RMB 3.8 billion in the year ended December 31, 2022, mainly due to the increase in anchor costs. As a main component of the cost of income, the anchor cost increased by 14.1% from approximately RMB 3.08 billion in 2021 to approximately RMB 3.52 billion in 2022. (Green House Group)

8. Ren Zhengfei issued a document to reiterate that "Huawei does not make cars" and is valid for 5 years

On March 31, Huawei once again issued a decision-making announcement on the automobile business. The announcement was signed by Ren Zhengfei, founder and chairman of Huawei, and once again emphasized that "Huawei does not make cars" and "is valid for 5 years." In addition, Ren Zhengfei also put forward strict requirements on the revealing of Huawei logo in automotive design. "It emphasizes that Huawei/HUAWEI cannot be used to appear in the promotion and appearance of the whole vehicle." (36Kr)

Cross-border newsletter

9. eBay fulfillment announces the second quarter seller reward details

On March 31, eBay fulfillment's seller reward plan details for the second quarter of 2023 were released. Meanwhile, sellers invited to participate in event sites in the United States and Australia can receive a reward of up to $20,000. Specifically, the event time is from 00:00 on April 1, 2023 to 23:59 on June 30, 2023; the event is only for companies registered with the eBay account that receives the eDM event invitation. (ebay)

10. Dunhuang.com will adjust the basic commission rate of alliance CPS products to 6% from April 18

On March 31, Dunhuang.com issued an announcement stating that in view of the increasing cost of overseas traffic acquisition, in order to encourage the alliance overseas promoters and Internet celebrities to promote alliance CPS products, the platform will adjust the basic commission rate of alliance CPS products to 6% from April 18, 2023. One month after the date of this announcement, the basic commission rate will be adjusted to 6% for the existing CPS products for non-specified special categories. If you have any questions, please contact the official customer service of the platform within one month. (Dunhuang.com)