Morning information:
1. It is reported that the total transaction volume of Kuaishou’s real estate business in 2022 exceeded 10 billion yuan;
2. JD.com revises trial activity management rules;
3. Douyin e-commerce: Flower sales from February 8 to 13 reached 2.5 times the same period last year;
4. Tencent insiders denied that "WeChat enters takeaway": it is just an internal test of an interface capability;
5. Shopify's GMV in the fourth quarter of 2022 was US$61 billion, up 13% year-on-year...
Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. Kuaishou announced the payment rights gameplay method for Section 38 of 2023
According to February 15, Kuaishou Merchant Service recently released the 2023 Kuaishou 38 payment rights gameplay and policy description. The registration period for the event is from February 15, 2023 to March 30, 2023. Kuaishou also announced the participation requirements for merchants in the use-first and pay-after-payment activities: activate the safe wallet function; the shopping experience score is ≥4.3, there are no relevant violation records on the platform in the past 90 days, and risk control merchants are excluded; the timely delivery rate in the past 30 days is ≥90%; the commercial liability dispute rate in the past 30 days is ≤0.36. (Kuaishou e-commerce circle)
2. Douyin e-commerce: Flower sales from February 8 to 13 reached 2.5 times the same period last year
According to reports on February 15, related data from Douyin e-commerce this year's Valentine's Day shows that from February 8 to 12, the sales of perfume sets, electric shaver, chocolate and lipstick gift boxes increased by 209%, 187%, 148% and 108% respectively compared with the same period last year. The flowers that are essential for gifts on Valentine's Day are also sold at a high price. From February 8 to 13, the sales of flowers in Douyin e-commerce reached 2.5 times that of the same period last year, and the sales of flowers delivered in the same city increased rapidly one day before Valentine's Day. It is understood that during this Valentine's Day, Douyin Mall specially set up a special area event for "Heart-to-Heart Valentine's Day". (Bei Wan Online)
3. JD.com revises trial activity management rules
According to February 15, JD.com released an announcement on revision of trial activity management rules today. The announcement shows that in order to protect the legitimate rights and interests of users participating in JD trial and maintain the normal operating order of JD trial activities, these rules are formulated in accordance with national laws and regulations, as well as relevant agreements and rules such as the "JD Open Platform Rules General Rules". The scope of application is for all trial activities created by merchants on the JD Open Platform. The announcement stated that during the period of receiving trial items, trial items may not be removed or the products may be set to be out of stock. If a consumer has received the trial product and generated an order, the order cannot be cancelled without the consumer's consent. (JD Platform Rules)
4. News says that the total transaction volume of Kuaishou's real estate business exceeded 10 billion yuan in 2022
2月15日消息，据36氪独家报道，2022年快手房产业务总交易额 已经超过100亿元。据了解，2020年1月，快手推出“快手理想家”这一IP，致力于围绕家的消费场景构建内容生态。自发力房产业务以来，快手理想家逐步形成“房产主播促进新房交易”的新型房产经纪模式，并推出了主播作业全流程线上化系统。作为平台主播卖房的专属工具，目前快手理想家已覆盖全国长春、天津、沈阳、沧州、郑州等数十个城市。（36氪）
Internet news
5. "Cross-border Rubik's Cube" received tens of millions of angel round financing
On February 16, it is reported that the overseas smart customer acquisition platform "Cross-border Rubik's Cube" has completed an angel round of financing of tens of millions of yuan. This round of financing was jointly led by Gaoqianxing Investment and Lanhai Zhongli Capital. This round of financing will be mainly used for the research and development of the big data team. (36Kr)
6. Tencent insiders denied that "WeChat enters takeaway": it is just an internal test of an interface capability
According to news on February 15, it was reported that the takeaway service is being tested in the WeChat mini program. Relevant Tencent personnel said that WeChat is testing the "Store Express" mini program in Guangzhou and Shenzhen, aiming to help consumers discover high-quality mini programs that provide fast delivery services nearby. In response to the news that "WeChat will enter takeout", Tencent insiders said that WeChat is not going to do takeout, but just internal testing of an interface capability, allowing merchants who already have delivery service capabilities to come in, not doing it themselves. (Tech Planet)
7. SF Express responded that the burning of Hermes was carried out during transportation of 70,000 yuan: If it is a company's problem, it will be dealt with
On February 15, Ms. Lin from Jinhua, Zhejiang recently responded through a Black Cat complaint: She mailed a Hermes bag worth more than 70,000 yuan, and was told by SF Express a few days later that the package was burned during transportation. Subsequently, the news that "SF Express sent Hermes bag to be burned during transportation" caused heated discussion. Today, in response to the hot discussion among netizens, SF Express customer service replied that if it is the company's reason, it will be dealt with accordingly. It is understood that before, the person involved, Ms. Lin, mailed a Hermes bag worth 70,000 yuan through SF Express. A few days later, SF Express told him that the package was burned during transportation and had no value for transportation. Subsequently, Ms. Lin contacted SF Express several times. SF Express responded, "This is an accident. The vehicle rear-ended during transportation caused a fire. The package is damaged. If we want to issue a certificate of accident, if we reach an agreement on the plan, we can issue it to you." (Bianniushi)
Cross-border newsletter
8. Shopify: Order confirmation SMS notification only applies to some countries/regions
On February 15, Shopify issued a notice saying that in order to optimize the SMS notification function, starting from January 28, Shopify only provides order confirmation SMS notification services for merchants whose billing addresses are located in one of the following 13 countries: Australia, Brazil, Canada, France, Germany, Ireland, India, Italy, Japan, New Zealand, Spain, the United Kingdom and the United States. This update will reduce duplicate notifications, simplify notification process management, and prevent spam and fraud. At the same time, it can also help Shopify partners customize SMS notifications to meet the diverse service needs of merchants. (Shopify e-commerce independent website subscription account)
9. AliExpress launches 8 practical service sectors for cross-border operations
According to February 15, in order to help all merchants solve related problems, reduce operating costs, and improve operating efficiency, the global AliExpress service market has been upgraded and transformed in 2023. According to the multi-dimensional evaluation results such as professionalism, service quality, cost-effectiveness, AliExpress has selected 200+ cross-border e-commerce service providers, and is divided into 8 major sectors and 25 sub-categories according to the business needs of merchants, and has 3,000+ tools and services listed, providing one-stop store operation services for merchants. In response to the compliance issues that merchants are concerned about, AliExpress has also added two new compliance sectors. (Alibaba AliExpress)
10. Shopify's GMV in the fourth quarter of 2022 was US$61 billion and 13% year-on-year
According to February 16, Shopify announced its fourth quarter results for 2022. According to the financial report, Shopify's fourth-quarter revenue was US$1.73 billion, a year-on-year increase of 25.4%, exceeding analysts' expectations of US$1.65 billion; adjusted earnings per share was US$0.07, and the market expected a loss of US$0.02 per share. (financial)
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