Morning information:
1. The platform report of Douyin Goods New Year’s Goods Festival was released;
2. 1688 will adjust the store level evaluation system of industrial products merchants on January 13;
3. Gome Retail CFO Fang Wei has resigned;
4. In 2022, the number of orders for Lazada's cross-border feminization category increased by more than 80% year-on-year;
5. Musk's personal wealth loss of nearly US$200 billion broke the Guinness World Record...
Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. Douyin Goods New Year’s Festival platform report is released
According to January 9, in the first week of January, the Douyin Goods New Year Festival was successfully concluded. According to statistics, during the event, the cumulative duration of merchant live broadcasts exceeded 29.45 million hours, the total exposure of products in Douyin Mall reached 81.5 billion, and the exposure of brands joint off-site promotion exceeded 12.3 billion. The average daily number of merchants on the platform increased by 121% compared with the 2022 New Year's Goods Festival, and the number of goods sold increased by 90% compared with the 2022 New Year's Goods Festival. (Douyin e-commerce marketing observation)
2. 1688 will adjust the store level evaluation system of industrial products merchants on January 13
According to January 8, the 1688 platform recently issued the "Announcement on Adjusting the Level Evaluation System of Merchant Stores in the Industrial Products Industry" (hereinafter referred to as the "Announcement"). The "Announcement" shows that in order to help merchants drive the growth of their stores through the merchant growth system (L system), 1688 will adjust the store level evaluation system of industrial products merchants on January 13, 2023. The "Announcement" points out that after the merchant's growth dimension is changed, "customer acquisition" is added on the basis of "product strength" and "service power"; after the store level evaluation indicators are changed, the number of visitors is added on the basis of the original indicators (number of products selected by experts, number of genuine brands, Wangwang response rate, logistics fulfillment rate, dispute rate, GMV, number of buyers), and the number of visitors is removed. (1688 platform rules)
3. The national online retail sales reached 208 billion yuan in the first five days of the "2023 National Online New Year Festival" increased by 4.7% year-on-year
According to January 8, Business recently held its first regular press conference in 2023. Shu Jueting, deputy director and spokesperson of the General Office of the Ministry of Commerce, attended the press conference and answered reporters' questions. Shu Jueting said that in recent years, with the continuous optimization and adjustment of epidemic prevention and control measures, residents' travel, offline consumption, etc. have gradually increased. The consumer market has recovered in an orderly manner during the New Year's Day holiday in 2023, with the overall supply of daily necessities sufficient and the prices are basically stable. Among them, sales of New Year gift boxes, health and tonic products, imported fresh foods, etc. are growing rapidly, and new consumption formats and new models such as live streaming and instant delivery are constantly being released. (Business Micro News)
4. Kuaishou has imposed a total of more than 400,000 fraud accounts in the past half month
According to January 7, Kuaishou recently issued an announcement on cracking down on fraudulent accounts. Kuaishou platform has always had zero tolerance for fraud, illegal and criminal activities. The community security and risk control team has been committed to fighting fraudulent black and gray industries for a long time, constantly upgrading iterative algorithm recognition models, and improving the platform's recognition and combating governance capabilities. From December 16, 2022 to December 31, 2022, the Kuaishou Community Security and Risk Control Team conducted special governance on content and accounts such as fan gift fraud, private order transaction fraud, part-time job fraud, marriage and dating fraud, etc. through the risk control identification model, and a total of 400,000 yuan of account fined. (Kuaishou Blackboard Newspaper)
Internet news
5. Alibaba plans to invest more than US$1 billion in Türkiye, including establishing a logistics hub, etc.
According to the Turkish Morning Post, Alibaba Group President Michael Evans said when visiting Turkish Media Group that Alibaba plans to invest more than US$1 billion in Turkey, including plans to establish a logistics hub at Istanbul Airport and establish the largest data center in Turkey covering an area of 200,000 square meters near the Turkish capital Ankara. Evans also mentioned Trendyol, a Turkish e-commerce platform controlled by Alibaba Investment, "The reason we chose Trendyol is that its technology has been developed and has great potential." (Interface News)
6. Gome Retail CFO Fang Wei has resigned
On January 7, according to the First Financial Daily, citing CFO Fang Wei himself, due to personal reasons, Gome Retail CFO Fang Wei has officially resigned from Gome. Several Gome insiders confirmed to reporters that Fang Wei has indeed left Gome, but has not officially notified it to the public. Previously, Gome Communication Equipment Co., Ltd. issued an announcement in December 2022 stating that Fang Wei applied to the company to resign from his position as supervisor for personal reasons and no longer serves as chairman of the company's supervisory board. Before the new supervisor takes office, Fang Wei will continue to perform his obligations and duties in accordance with the relevant provisions of laws, administrative regulations and the Company Articles of Association. (First Financial Daily)
7. Musk's personal wealth loss of nearly $200 billion broke the Guinness World Record
On January 9, the official website of Guinness World Records recently announced that Musk, CEO of the US Tesla, has lost nearly US$200 billion (approximately RMB 1.37 trillion) since November 2021, breaking the Guinness World Record, which has lost the largest personal wealth in history. (Shangguan News)
8. Flash send releases the Spring Festival order acceptance reward policy, including return to work and attendance awards, etc.
On January 8, Flash Send released a reward policy for taking orders during the Spring Festival today, which is divided into rewards for staying at the job, attendance on duty, and attendance on return to work. For specific rules, you can enter "App-Rewards" to view the event details. The specific event details and reward amount are subject to the activity rules of each city's day page. From January 30th to February 5th, Flash Express will start the return-to-work attendance reward. If you reach valid attendance days in one week after the New Year and complete the cumulative order-over task, you will receive a cash reward of 133 yuan. (Flash send to the Knight)
Cross-border information
9. The US pet market continues to be hot, with online sales expected to reach US$30.7 billion in 2022
According to Packaged Facts' "Retail and Online Shopping Trends of Pet Products in the United States", e-commerce sales of pet products in the United States are expected to reach US$30.7 billion in 2022, accounting for 36% of the total retail sales. Although in-store sales still account for a huge share of the total retail sales, sales in this channel are decreasing. Nowadays, many American shoppers buy pet products both in stores and online. Packaged Facts estimates that online pet retailers such as Chewy and Petco.com will achieve great success in 2022, and their sales are expected to account for 40% of the entire U.S. pet supplies market. (Packaged Facts)
10. In 2022, Lazada's cross-border feminization category order volume increased by more than 80% year-on-year
According to January 7, Lazada's 2022 Merchant Awards Ceremony was held recently. Last year, the total scale of e-commerce in Southeast Asia reached US$130 billion, and the scale of e-commerce in Southeast Asian countries will continue to grow on this basis. This data is expected to reach US$210 billion in 2025. Luo Dan said that among the hot online shopping categories in the past 12 months, fashion, beauty and personal care have become the mainstream Lazada consumption. In 2022, the number of orders for cross-border feminization category of Lazada increased by more than 80% year-on-year, and the number of orders for stylized women's binding increased by more than 60% year-on-year. It is reported that in 2023, Lazada once again upgraded its one-stop solution for overseas travel to Southeast Asia for Chinese merchants. (Lazada Southeast Asian e-commerce)
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