The boss’s cognitive height determines the ceiling of the company. Today I will share some thinking about cooperation, investment and money. You can also think about how you do in these three aspects and how to adjust yourself.
1. The ability and skills of cooperation come from benefiting others
Most entrepreneurs will encounter the same confusion, that is, equity distribution, and they don’t know how much proportion they should be divided into. Remember two points to completely solve this problem.
Find people well
A good person is the basis of "a good person has a good job". A good job means having the ability to do this. You cannot just have a good character, but you must also have the ability. This is the standard for finding a partner.
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Give the other party a little more. This is how I am looking for a partner now. At the beginning, I will negotiate the distribution ratio so that the other party can get more.
It depends on the project situation and the closeness to my business. If the closeness is particularly strong, I will also tell the other party to what extent I will give a certain degree of equity.
This is called following human nature . If you do this, you won’t worry about the other person running away. When a general partner runs away, either because they are unhappy in cooperation with each other, or because they have not achieved altruism and have not allowed the other party to get enough benefits. The reason is that simple.

"Wanli Niu" a national high-tech enterprise focusing on e-commerce SaaS ERP
These are all about cooperation. The best way is simple. There is no need to listen to the courses on equity distribution. Basically, it is covered in Chinese studies.
In short, remember two points: one is that people are good at work, and the other is to set up ladders. If you can’t get up, give the other party 90%.
A member of the club gave the team 75%, but in the end the team broke the company. The team said that the boss did nothing, so why should he get 25%.
This is a typical person who has not found the right one and has found someone with endless desires. Everyone must remember that finding partners cannot find people who are obsessed with profit.
Everyone needs benefits, but the stronger the ability, the more people pay attention to their dreams. People with strong ability can make money everywhere. After talking to many partners, I found that during the chat process, I rarely talk about money. Of course, I will definitely give the other party a big shot and not let the other party worry. On the contrary, people with poor abilities always have to talk about money, even only consider their own interests, and not consider me. Such people will definitely not do it.
2. Use investment thinking to invest in future development
Many people regard spending money as consumption. When a boss makes the turnover reach 100 million, your view of money will change and you must be good at looking at problems with investment thinking.
For example, when recruiting, some members recruit three vice presidents, but they can’t afford to spend hundreds of thousands of dollars. The success or failure of investment itself is proportional, and the same is true for investment in talents. A company recruits ten people a year and has two or three people stay for a long time. This is very lucky.
Of course, if you can leave five or six, it will be better. It depends on the company's soil, the company's culture, the company's system, and the boss's cognition, etc. These are all factors that retain talents.
"Talents who can talk about money are low-end and mid-end talents, and outstanding talents talk to you about dreams."
If you don’t know what your future strategic goals are, excellent people will not follow you. They will consider your future and future, not only consider the present, because they have already met short-term things.
3. Knowledge about money
Remember, money must be used to invest in your family, your own happiness, and your children's education.
The time parents spend on their children is investment. The boss joining our club is also an investment. The investment is membership fees, time, opportunity costs, and life is an investment. We must thoroughly use investment thinking to reverse the concept of money. Therefore, the boss must spend more money to learn, improve cognition and thinking.
My biggest feeling in investment for so many years is that investing in my own growth is the highest investment in ROI, followed by investment happiness, including my family and children, and thirdly, investing in talents. Constantly looking for talents, which also takes time.
Maybe you recruited ten people, but none of the ten people stayed, or maybe you recruited ten people, and only one of them was willing to cooperate, which is normal.
I used to be like this. When I was in the School of Management, I really found more than 20 people, but in the end I found that only Dean Zhan Guang was suitable, and nothing else was suitable. Do you think the time spent by the first 19 people wasted? No, this is investment, investment has gains and losses. Whether it is looking for talents or doing projects, as long as one succeeds, it is not considered a loss.