Current location: Home > News > E-commerce Information > He angrily scolded the team and released the broadcast in advance, Luo Yonghao was anxious!

He angrily scolded the team and released the broadcast in advance, Luo Yonghao was anxious!

2023-01-18


“All the bad things you do make me look ugly in front of the camera.”

Luo Yonghao cursed like this when he was live!

It turned out that during the live broadcast, the team in the Taobao live broadcast room had frequent accidents. Luo Yonghao reappeared his character of being accused of others (in 2014, Luo Yonghao had "convenienced a fight"), and angrily scolded Cui Dongsheng, the head of the Taobao business department who made a friend.


1. Business closure for one week


On December 25, Luo Yonghao came to the Taobao live broadcast room to broadcast, explaining the details of the refund fee when Rongtai massage chair, the live broadcast team did not clearly describe it in the copy.

After repeated confirmation, I finally confirmed that the exact description of the refund fee for the massage chair is:

Support 7-day no-reason return, but if there is no quality problem, the merchant will bear 25 yuan of shipping costs, and the rest will be borne by the customer.

Luo Yonghao was very angry when he heard this. He thought the massage chair was a heavyweight product, so he directly notified the team:

"The freight costs borne by the customer shall be borne by Cui Dongsheng's team, otherwise this product will not be allowed to be sold in the future."

Before Rongtai massage chair, it is said that Luo Yonghao had already gotten angry when explaining PICO. Tell the team on the spot that all Taobao live broadcasts during the New Year’s Goods Festival were cancelled . If you make more than 3 low-level mistakes in the future, all of them will be cancelled.



In addition, there are some product copywriting introductions that are too exaggerated. For example, when explaining a Hisense 1,000-yuan TV, the copywriting showed that "the feeling of having a cinema at home" and Luo Yonghao directly warned that it could not be found anymore.

Finally, when I was selling a certain brand of water heater, the brand of water heater on the panel of the product showed that the handover price was 1949 yuan and 2049 yuan, respectively, but the price after receiving the coupon was 1964 yuan and 2064 yuan.



Luo Yonghao asked who was the right product, but no one gave an accurate answer on the spot. A series of unreasonable operation made Luo Yonghao become angry and suggested that the Taobao team in Hangzhou be closed for one week , and then Luo Luo would release the broadcast in advance.


2. The live broadcast team has been stormed many times


In fact, this is not the first time that there has been an operational accident in the live broadcast room. During last year's Double 12, Li Dan's Taobao live broadcast debut had already occurred.

At that time, the live broadcast team did not cooperate well and made some mistakes, such as the wig did not appear in the live broadcast room on time, the live broadcast room benefits were not available, the background poster was not switched , etc. Li Dan complained that it was too unprofessional. This also made Li Dan, who planned to broadcast daily, not resumed the broadcast room of Taobao since it was suspended on December 16.



At that time, Li Dan's live broadcast performance was not amazing. From the first show on December 10 to January 2, the account had a total of 5 live broadcasts, of which Li Dan appeared live, and there were only 11 million people and 8.633 million people.

In fact, the Taobao live broadcast room of Luo Yonghao and Li Dan, who were in charge of Cui Dongsheng, was just established shortly after the Taobao business department team, and was established five days after the end of Double 11 last year.

Previously, Luo Yonghao's Taobao Double 11 live broadcast was completed by the Douyin team who made a friend, and it was not the direct operation of this team. At the end of Double 11, the Douyin team supported gradually withdrew, and Cui Dongsheng began to build the Taobao live broadcast business department, which formed today's 100-person team.

Regarding this frequent accident, I made a friend and said

Because many people in the Taobao team are unsuccessful, the operation (accident) and the suspension of broadcasts.

Taobao also responded

The Hangzhou Taobao team, which made friends, is a relatively new team. In addition, the epidemic situation in the past two weeks has been severe, and most of the teams have become sunny, so some problems have arisen.

The newly established new team has not yet passed the running-in period or fought a war, and has ushered in the New Year's goods festival where the epidemic broke out, and frequent accidents are inevitable.


3. Is it worth watching for making friends?


As we all know, it was not long ago that it had just laid out its overseas business, established the Overseas Business Department and the Overseas E-commerce Academy. The former is responsible for brand overseas marketing, expert distribution and live broadcast agency operations, and the latter focuses on TikTok e-commerce training.

Entering Taobao is the layout of domestic e-commerce. In this way, making friends can be said to be walking on two legs, one is domestic e-commerce and the other is cross-border e-commerce.

However, this time, the frequent accidents of domestic e-commerce teams are inevitable, so it is inevitable that people will think about whether the future of making friends is worth looking forward to?

Even Luo Yonghao himself said

"I never thought that this team would be able to be like this after two or three years."

In fact, after Luo Yonghao announced his withdrawal from the Internet, he fell into a growth crisis when he made friends.

Not only has the growth of the number of fans in the account slowed down, but the data in the live broadcast room has also been declining.

From July to September 2022, the live broadcast room of making friends has never entered the TOP5 list of Douyin's monthly sales. It was once squeezed to the ninth position and only entered the fifth place in October.

Luo Yonghao and Li Dan are just anchors who have made friends and signed contracts. Without Luo Yonghao's blessing, it seems difficult to return to the highlight moment of that year , and its future has become blurred. Where will the growth and breakthroughs be?

Tags for this article: Back to list
×
×
Privacy Policy
×

Platform Information Submission-Privacy Agreement

· Privacy Policy

No content yet


           

×
Golden Crown Club Membership Application Please do not fill in if your annual turnover is less than 70 million, you are not a corporate decision maker, or a third-party service provider