Alibaba has undergone a major change of blood, and Zhang Yong personally took the lead!

The most popular news in the e-commerce industry in the past two days is Alibaba. Zhang Yong, chairman and CEO of the board of directors, sent a letter from all employees, which triggered a heated discussion.

This letter is not too long. In the letter, Zhang Yong explained the tone that Alibaba people should uphold in the new year, and announced a series of decisions on changes in the group's organization.

1. Based on determination, the progress shall prevail

In the letter, Zhang Yong said that the past year was very difficult, and the current epidemic was spreading rapidly, and many people in Alibaba were also in the process of fighting against the virus. He thanked everyone very much for caring about work and hoped that everyone could get through it smoothly and enter a new stage of work and life smoothly.

When making an annual outlook at the beginning of this year, Zhang Yong said that he wrote down the keywords - Decision , and in the upcoming 2023, he hopes to "come" in the new year .

He said that only development can make the most of the hard truth. He believes that the core of Alibaba's development is to be a "good" self and a "good" enterprise.

Therefore, Zhang Yong emphasized that we must protect customer interests and create good customer value by taking action bit by bit, based on determination and progress as the basis to welcome 2023.

The full text is as follows:

2. Announce changes in organizational personnel

Alibaba usually adjusts its organizational structure accordingly after Double 11 every year based on changes in the environment and market, as well as its predictions of future development trends.

This time, the organizational structure adjustment was in the last few days of 2022. The biggest change was that Zhang Jianfeng (Xingdian) no longer served as president of Alibaba Cloud Intelligence, but continued to serve as the president of the DAMO Academy , focusing on cutting-edge technology exploration, and will continue to be in charge of Pingtou Ge and Intelligent Internet.

Zhang Jianfeng is one of Alibaba partners and joined Taobao in 2004.

In 2018, Zhang Jianfeng became the president of Alibaba Cloud Intelligent and served as an important driving force in Alibaba's middle-end strategy. He himself served as the president of the group's middle-end business group in 2015.

Zhang Yong said that he would act as the president of Alibaba Cloud Intelligence and directly took charge of DingTalk . Does this mean that Alibaba Cloud and DingTalk are more important in Alibaba Group?

Zhou Jingren (Jingren) will serve as Alibaba Cloud Intelligent CTO and will continue to serve as the vice president of the DAMO Academy.

Cheng Li (Lu Su) will no longer serve as the group CTO and executive vice president of the DAMO Academy, and Wu Zeming (Fan Yu) will serve as the group CTO and vice president of the DAMO Academy . Wu Zeming (Fan Yu) also continues to serve as the CTO of the local life business, and he is also Alibaba's first post-80s CTO.

Cheng Li joined Alipay in 2005 and is one of the founders of Alipay's technology platform. He started as the CTO of Ant Group in 2014 and until the end of 2019, he served as the CTO of Alibaba Group. It took him 15 years to go from a low-level programmer to an Alibaba partner.

The above appointments have already taken effect on December 29.

In addition, another appointment will take effect from April 1, 2023, and Judy will no longer serve as Alibaba Group CPO from April 1, 2023.

Tong Wenhong is a partner of Alibaba. He joined Alibaba in 2000, formed Cainiao Network in 2013, and has served as Alibaba's chief talent officer since 2017.

Zhang Yong introduced Tong Wenhong's important contributions to Alibaba since her early days. In the future, she will continue to participate in the group's cultural operations as an Alibaba partner. The position of group CPO will be taken over by Jiang Fang (Jiang Fang) .

Jiang Fang, like Peng Lei and Dai Shan, is the Eighteen Arhats. She was once an assistant to Alibaba’s general manager and is currently the head of the integrity department.

It is said that in the emails of all employees, Zhang Yong also appointed Alibaba's new chief human resources officer (CPO) and new chief technology officer (CTO).

3. Where should e-commerce people go?

For e-commerce people, Alibaba's personnel changes are meaningful.

In recent years, Alibaba has served its strategies and businesses through different organizational structure changes in different periods. "Agile organization" has become the purpose of Alibaba's organizational design, and "middle-term strategy" and "diversified governance" are all products of this concept.

Every personnel change in Alibaba every year has brought more or less impact on e-commerce. In recent years, there has been a voice that the era of e-commerce making money by dividends has passed, and the time has come to make money by relying on skills. When Alibaba is actively adjusting itself, let alone merchants that rely on the platform to survive?

No matter where you go, you cannot blindly follow. It is a perfect solution to find trend adjustments in your own track.