#Laogao E-commerce Newsletter#[E-commerce Evening News on September 26]

Evening information: Tmall Double 11 investment rules were announced in 2022; JD upgraded the bidding rules for safe purchases; Oriental's live broadcast of Ningxia Xinjiang Agricultural Products exceeded 80 million yuan on the same day; Amazon will hold a two-day "Prime Member Early Enjoyment Day" for the first time; Tmall International introduced a new investment policy: four models will enter, and the deposit of new merchants will be reduced by 50%...

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E-commerce newsletter

1. 2022 Tmall Double 11 investment promotion rules are announced

On September 26, Tmall Double 11 investment promotion rules were officially announced, and the registration time for merchants was from 12:00:00 on September 26 to 23:59:59 on October 10. The discount for this Tmall Double 11 is "cross-store discounts of 300-50 per purchase per purchase", and the product price requirement is "the activity price is less than or equal to 10% off the lowest price during the price verification period." The registration for Tmall Double 11 product is divided into three sections. In addition, the basic requirements for merchants participating in Double 11 this time include illegal deductions, comprehensive store experience points, merchant activity, honest operation, etc. (E-commerce News)

2. JD.com upgrades the bidding rules for safe purchases

According to reports, "Safe Shopping" is a high-quality service product built on the basis of the full-process service products of pre-sales, in-sales and after-sales service products. It has launched a variety of special service products such as free door-to-door pick-up, price guarantee, and free installation. It clearly transmits service guarantees in all shopping links of consumers to improve users' shopping experience. It should be noted that the activation of Wanxin Purchase must meet the basic requirements and activate general services or category-specific services before displaying the Wanxin Purchase label on the trade details page. The marking query path is "Jingmai Merchant Center-Commodity Management-Commodity Management Toolbox-Fangxin Purchase Marking Query". (E-commerce News)

3. Kuaishou e-commerce starts home appliance decoration festival

According to September 26, starting from September 26, Kuaishou E-commerce will launch a home appliance and home decoration festival promotion with the theme of "Buy Home Appliances and Home Decoration, Come and Visit Kuaishou", and will continue until the National Day holiday. During the event, the Home Appliances and Home Decoration Festival launched a special event for "Carnival and Hi" during the National Day holiday. It is worth mentioning that Kuaishou E-commerce has also specially set up the "Nantong Home Textile Industry Belt Zone" and will launch the "Kuaishou Home Textile New Season" event jointly created by Kuaishou and Nantong International Home Textile Industrial Park to jointly bring consumers new and excellent products for ultra-high cost-effective products in Nantong. (E-commerce News)

Internet news

4. Ele.me: From September to November, hairy crab takeout accounts for more than 60% of the year

9月26日消息，饿了么数据显示，每年9月份起，大闸蟹外卖订单量开始显著增长。其中9月、10月、11月是大闸蟹消费旺季，整体外卖量占据全年60%以上份额。  从今年9月份以来，饿了么大闸蟹外卖单量来看，上海市民最爱吃大闸蟹，其次是北京、杭州、武汉，基本上集中在东南沿海城市。饿了么数据显示，平台上蟹具外卖约六成由上海消费者购买，其次是杭州和宁波消费者。  从饿了么往年数据来看，在大闸蟹消费旺季，阳澄湖大闸蟹的外卖订单份额几乎占比八成以上。除此之外，在国家专利局可查询到的受地理标志保护的河蟹产品中，受消费者喜爱的大闸蟹种类还包含盘锦河蟹、固城湖螃蟹和洪泽湖螃蟹等。（站长之家）

5. Oriental Selection Ningxia Xinjiang Agricultural Products Special Live Streaming Sales exceeded 80 million yuan on the same day

On September 26, Oriental Selection recently launched a special event for good things in the northwest "Looking for Taste in the Northwest, Traveling in the Silk Road". Through live broadcasts, short video content and other forms, it recommends specialties, agricultural products and traditional culture from Ningxia, Xinjiang and other places. Data shows that on September 24, the sales of Oriental Selection Live Broadcasting event exceeded 80 million, and more than half were good products from Ningxia, Xinjiang and other places. The originally planned two-day special event ended one day early. (E-commerce News)

Cross-border newsletter

6. TikTok Shop revises investment standards and incentive policies for the ethnic clothing industry

On September 26, in order to promote investment promotion and encourage merchant operations in the ethnic clothing industry, TikTokShop updated the investment promotion standards for the Muslim industry in September and October, and customized exclusive merchant and TSP incentive policies. Specifically, in terms of Muslim clothing targeted invitation standards, the requirements must be applicable to the UK & Southeast Asian markets. This is the first time that Muslim clothing has updated the rules for order invitations. (E-commerce News)

7. Amazon will hold a two-day "Prime Member Early Enjoyment Day" for the first time

On September 26, Amazon announced that the first Amazon Prime membership early enjoyment day will be held from October 11 to 12. The new two-day shopping event is specially offered for Prime members and will offer hundreds of thousands of deals covering all categories, including electronics, fashion, home, kitchens, pets, toys and Amazon devices. In addition, Prime Early Access Sale will be held in Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the United Kingdom and the United States. (E-commerce News)

8. Tmall International introduces new investment policies: four models to settle in, and new merchants will be reduced by 50%

On September 26, on September 23, Tmall International announced the latest new import investment policy, supporting cross-border merchants to better expand the domestic market and develop business in terms of entry mode, entry rules and services, operations, and new brand incubation. In order to alleviate the financial pressure of cross-border merchants, Tmall International has reduced the deposit by 50% for new merchants, and the official agency operation has reduced the commission for the first three months. At the same time, Tmall International will also provide marketing resources, new trend incubation, cross-border supply chain efficiency improvement and other support for newly settled overseas brands in Double 11 and daily operations. (E-commerce News)

9. Amazon seller Zhejiang Zhengte successfully IPO

According to September 26, Zhejiang Zhengte Co., Ltd. recently listed on the main board of the Shenzhen Stock Exchange, and the sponsor is Guotai Junan Securities. Zhejiang Zhengte issued 27.5 million shares in this public offering, of which 27.5 million new shares were issued, with an issue price of 16.05 yuan per share, and the new shares raised 441 million yuan, the net amount of funds raised was 375 million yuan, and the total share capital after issuance was 110 million shares. According to data, Zhejiang Zhengte is a high-tech enterprise for outdoor leisure products integrating research and development, manufacturing and sales. (E-commerce News)

10. Costco's fourth-quarter net sales amounted to US$70.76 billion

On September 26, US retail chain Costco recently released its full-year financial report for the fourth quarter and 2022 fiscal year. According to the financial report, as of August 28, 2022, Costco's net sales in the fourth quarter increased from US$61.44 billion last year to US$70.76 billion, a year-on-year increase of 15.2%; net profit was US$1.868 billion, a year-on-year increase of 11.86%; net sales in the entire fiscal year 2022 increased from US$192.05 billion last year to US$222.73 billion, a year-on-year increase of 16.0%, and net income was US$5.84 billion, a year-on-year increase of 16.57%. Costco's total revenue in the fourth quarter was $72.091 billion, compared with $226.954 billion in fiscal 2022. (E-commerce News)