Evening News: Taobao Live: In the past year, 120 million new members have been accumulated for the store; Douyin internal testing of the barrage function; Kuaishou E-commerce has added a risk detection mechanism for merchant account to limit abnormal account rights; Amazon announced the launch of AWD services to help sellers reduce warehousing costs; news said that Shopee's parent company Sea will lay off employees and close some projects...
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E-commerce newsletter
1. 1688 Businessmen's Day will start warm-up on September 1
September 2nd news, 1688 Business People's Day was warmed up on September 1st and officially broke out on September 8th. At the same time, for physical store owners and e-commerce sellers who are under great pressure to stock up and cannot get an advantageous price for small wholesale, you can enjoy the first-hand price at the source by providing two pieces starting from the batch. In addition, for sellers with private brands and hot-selling products, the "light customization" business of finding factories helps buyers to find customized hot-selling products efficiently, and can be customized in one piece to improve operating profits. (E-commerce News)
2. Douyin internal test barrage function
September 2nd news, TikTok recently began testing the barrage function. According to reports, when playing horizontal videos, in addition to the "Full Screen Watch" button below the video, there is also a "Boom" button, which users can click this button to send barrage. At the same time, users can set the barrage to adjust the opacity, display area, font size, and movement speed of the barrage. This function may be temporarily in the internal testing stage, and not all users can see the related pages of the barrage. It is worth mentioning that in late August, Douyin launched the comments and point-breaking function, and the official said that it hopes to "superify goodwill and fold maliciously." (E-commerce News)
3. Kuaishou E-commerce has added a risk detection mechanism for merchant accounts to limit the rights and interests of abnormal accounts
According to September 2, Kuaishou E-commerce today issued an announcement on the revision of relevant rules on the impact of abnormal merchant risk detection on account accounts. The announcement stated that the platform will launch a merchant account risk detection mechanism and limit the merchant level and some marketing functions for merchants with abnormal risk detection accounts. The announcement was issued on September 2, 2022 and will take effect on September 8, 2022. (Yibang Power)
4. TikTok’s list on August 31: Oriental selection tops the list, Mr. Dong tops the list
On September 2, Xinbian released the Douyin e-commerce daily list on August 31. Yesterday, the anchor "Oriental Selection" live broadcast room ranked first in the daily list of the live broadcast anchor list with sales of 20.048 million, with live broadcast sales reaching 279,000. The live broadcast room of the anchor "Mr. Dong" ranks second in the anchor's sales list, with a GMV of 18.886 million and a live broadcast sales of 709,000. There are 3 live broadcasts, mainly household goods, food and beverages, and personal care and cleaning products. There were 3 live broadcasts, with a total of 59 items on the shelves. (E-commerce News)
5. Taobao Live: In the past year, 120 million new members have been accumulated for the store
According to September 2, data released at the Taobao Live Ceremony recently showed that Taobao Live has accumulated 120 million new members for the store in the past year, with a repurchase rate of more than 20 purchases per person, and a traffic value of more than 30 yuan per day. Cheng Daofang, general manager of Taobao Live Business Group, also released the "New Content Era" strategy on the spot, including "large public domain connection" with Taobao, such as first guessing, browsing, searching, and "youhao goods", and launching a traffic distribution mechanism with dual indicators of transactions and content. (Yibang Power)
Internet news
6. JD.com's "2022 Gift Box Consumption Report": The sales of alcohol gift boxes account for 50%
On September 2, JD Supermarket and JD Consumer and Industrial Development Research Institute released the 2022 gift box consumption trend report at today's gift box strategy media communication meeting. The report shows that the gift boxes created by JD Supermarket are focused on supporting the creation of a high-growth category, and the consumption of gift boxes increased by nearly 50% in 2021. According to user questionnaire, women buy more gift boxes, with an average of 2.6 per year, 0.3 more than men. However, the average price of gift boxes for men is 138 yuan, which is 28 yuan higher than that for women. (E-commerce News)
7. Meituan's "2022 Urban Night Economy Food Power Insight": Orders during barbecue and late-night snacks increased by 73.42% year-on-year compared with 2020
September 2nd news, Meituan's "2022 Urban Night Economy Food Power Insight" focuses on consumption during the period from 21:00 to 04:00 on the next day, and observes the distribution of online order volumes in that period, and uses the analysis of the economic vitality of late-night snacks in each city. From a regional perspective, the new first-tier and second-tier cities in the south have become regions with active late-night snack economy. From the perspective of cities, Chengdu ranks first in late-night snack orders, reaching 6.82%, but Shenzhen ranks the highest in late-night snack index. Meituan Catering Data shows that catering consumption during the late-night snack period has shown steady growth in recent years, with online sales amount and order volume achieving compound growth of 43.08% and 55.17% respectively. (E-commerce News)
Cross-border newsletter
8. News says Shopee's parent company Sea will lay off employees and close some projects
Meanwhile, Sea’s development arm, Sea Labs, is closing some of its largest experimental projects and laying off employees, including blockchain and public cloud projects. A third person familiar with the situation confirmed that Sea has closed some major projects and fired "dozens", saying it is related to Sea's plans to improve profitability. A Sea spokesperson said the company has "made some changes to improve operational efficiency, which affects multiple positions" and said it will focus on "the long-term advantages of our ecosystem." (E-commerce News)
9. Latin American e-commerce Mercado Libre will invest 1 billion reais in Brazil's logistics network
On September 2, Latin American e-commerce Mercado Livre announced that it completed a financing of 1 billion reais in the Brazilian market on August 30. This is the first time the company has taken this form of operation, and the company will invest in resources to expand, revitalize and modernize its logistics structure in Brazil. The offer was conducted in two series and coordinated by Itaú BBA, Bradesco BBI and Safra, who led the deal. It is worth noting that this year Mercado Livre has announced the opening of four new distribution centers, which will increase its daily trading capacity in Brazil by more than 1 million bags. At present, the platform has achieved same-day delivery in 100 major cities, accounting for 20% of sales. (E-commerce News)
10. Amazon announces the launch of AWD services to help sellers reduce warehousing costs
On September 2, Amazon recently announced that it is launching a new solution that enables sellers to use new dedicated facilities for bulk inventory storage and automated delivery. It is reported that AWD is also one of the many new products that Amazon will share at Amazon Accelerate, the annual seller conference, held from September 14 to 15. According to reports, sellers can send inventory to Amazon distribution centers with one click and reduce storage costs while eliminating complex pricing plans and long-term contracts common throughout the industry. By 2023, sellers will be able to use AWD to send inventory to any location, including wholesale customers or physical stores. (E-commerce News)
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