#Laogao E-commerce Newsletter#[E-commerce Evening News on July 25]

Evening News: Tmall Hong Kong optimizes its service methods to focus on serving Hong Kong consumers with Taobao; TikTok manages content chaos in MCN institutions recently deal with more than 2,000 illegal accounts; JD.com released a convenience food consumption report: online transaction volume increased by more than 50% year-on-year in the first half of 2022; "Tmall International Product Validity Management Standards": Beauty and cosmetics are expiring for 2/10; TikTok will add subtitles and translation tools to support automatic subtitles generation function...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall Hong Kong optimizes its service methods to focus on serving Hong Kong consumers with Taobao

According to July 25, "Tmall Hong Kong" recently issued an announcement on its website stating that it will officially close the entrance in the early morning of October 31 based on business strategy adjustments. The last time for consumers to place orders is 23:59 on August 21, and the last time for merchants to place orders is 23:59 on August 26. The announcement pointed out that in the future, we will focus on using Taobao to serve Hong Kong consumers. Consumers can continue to enjoy shopping services on Taobao. In other words, it will be easier for Hong Kong consumers to use Taobao, just identify "Taobao". At the same time, Taobao will also concentrate more resources to further improve the service experience. In June this year, Taobao has piloted the "official direct shipping" express delivery service in Hong Kong, and the products can be delivered as soon as possible. Previously, there was also a mini program "Tmall Hong Kong" in Taobao APP for Hong Kong consumers, mainly based on local products in Hong Kong. In the future, Hong Kong consumers only need to select the "Hong Kong" region in the Taobao APP to use various services. (Yibang Power)

2. Douyin manages MCN organization content chaos recently dealt with more than 2,000 illegal accounts

On July 25, the Douyin Blackboard Newspaper released an announcement on the governance of the chaos in MCN institutions today stating that recently, the Douyin platform has inspected and cleaned up negative and bad-oriented content in accordance with relevant laws and regulations and platform rules, dealt with more than 2,000 illegal accounts, and implemented warnings for the MCN institutions to which the account belongs to, suspending the use of MCN management platform functions, and clearing institutions. Focus on managing eight prominent problems, including advocating money-watching and showing off wealth, spreading soft pornographic information, and using minors to make profits. (E-commerce News)

3. JD.com released a convenience food consumption report: online transaction volume increased by more than 50% year-on-year in the first half of 2022

On July 25, JD.com Consumer and Industrial Development Research Institute jointly released a convenience food consumption report with the Economic Daily. JD.com data shows that in the first half of 2022, the online transaction volume of convenience food increased by more than 50% year-on-year, and the sales share of convenience food ranks fifth among all sub-categories of food and beverages, up 1 place year-on-year. Among ready-to-eat finished products, Guangxi snail noodles account for more than 50%, followed by Sichuan and Chongqing hot and sour noodles and Nanchang mixed noodles. In the first half of this year, the transaction volume of Changsha mixed flour, fatty rice noodles and sesame sauce rice noodles increased by more than 10 times year-on-year. Among the raw materials, Hunan rice noodles, Sichuan rice noodles and Jiangxi rice noodles are more popular among consumers. (E-commerce News)

4. Xinxuan Group's "Xinhuo Plan" officially launched sales of over 50 million yuan in Xi'an, Shaanxi

According to July 25, on July 23, Xinxuan Group's "Xinhuo Plan" was officially launched in Xi'an, and Xi'an was the first stop of the "Xinhuo Plan". At six o'clock that night, Dandan, the anchor of Xinxuan Group, started live broadcasts. More than 40 Shaanxi specialties including cold peel, roujiamo, oil-splashed noodles, mutton soaked buns, dog-head dates, sold more than 1.7 million orders. Many products were sold out once they were put on the shelves, with a total sales of over 50 million. The "Xinhuo Plan" was initiated by Xinxuan Group and is an action plan to help rural revitalize and economic recovery, aiming to help local governments create more landmark brands. (E-commerce News)

5. The comment area of ​​the IP local function of Bilibili is also displayed.

According to July 25, today, some netizens discovered that the B station mobile client has fully launched the "Display Account IP Locality" function, including the comment area. At present, the web version has not yet been launched "Display Account IP Territory". After this function is launched, the IP address will be displayed on the user's personal homepage, information release page, etc., and will be displayed in the province (autonomous region, municipality) within the country, and will be displayed in the country (region) overseas. The account IP address information shall be subject to the information provided by the network operator. Users cannot actively turn on or off the relevant display for the time being. Previously, Bilibili officially announced: In order to ensure the community's true and orderly discussion atmosphere and continue to prevent and control bad behaviors such as impersonating parties to hot events, malicious rumors, and traffic, the community will gradually open the "display account IP locality" function in accordance with relevant laws and regulations, and users cannot actively turn on or off relevant displays for the time being. It is worth mentioning that starting from March this year, platforms such as Weibo, Douyin, Kuaishou, Toutiao, Zhihu, Baidu, and WeChat have gradually opened the "display IP locality" function. (Yibang Power)

Internet news

6. Meituan Takeout Data: More than 5 adults place cold beer orders late at night

Beijing's sales of ice cream, beer and ice drinks rank first in the country. Guangzhou's ice cream sales increased by 209.46% compared with the same period last year; at the same time, beer sales also rank second in the country. Shenzhen citizens prefer ice drinks to cool off the heat, and their beverage sales are second only to Beijing. Meituan Takeout data shows that Xuelian, Wufeng Ice Cream, Wuyang Ice Cream, Guangming Ice Brick and Madier rank among the top five in the country in sales of regional specialty brands. Among them, the sales of snow lotus ice cubes increased by 477% year-on-year. (E-commerce News)

7. Top 500 Chinese New Economy Enterprises in 2021: Tencent Alibaba Byte ranks among the top three

According to July 25, the "2021 China's Top 500 New Economy Enterprises Press Conference" co-organized by the China Enterprise Evaluation Association, the Xi'an Municipal People's Government, and the Shaanxi Provincial Department of Commerce was held in Xi'an. At the meeting, Hou Yunchun, President of the China Enterprise Evaluation Association, former deputy director of the Development Research Center of the State Council, and co-chair of the China New Economy Enterprises Top 500 Evaluation Committee, released the 2021 China New Economy Enterprises Top 500 Development Report and the "2021 China New Economy Enterprises Top 500 Development Report", and interpreted the evaluation methods. The top 20 lists are: Tencent, Alibaba, ByteDance, Huawei, CATL, JD.com, Pinduoduo, BYD, Hikvision, Mindray Medical, Kuaishou, Longi Green Energy Technology Co., Ltd., Xiaomi Group, WuXi AppTec, Hengrui Medicine, Midea Group, SMIC, Zhengwei Group, Aviation Industry, and NetEase. (Yibang Power)

Cross-border newsletter

8. "Tmall International Product Validity Management Standards": Beauty and cosmetics are expiring for 2/10 shelf life

According to July 25, Tmall International recently issued a notice on the change of the "Tmall International Product Validity Management Standards". The announcement shows that in order to improve consumers' product experience with Tmall International and better standardize product validity, Tmall International will update the "Tmall International Product Validity Management Specifications". The specification will be announced on July 21, 2022 and will officially come into effect on July 27, 2022. The validity period requirements are as follows: In the healthcare industry, health foods/dietary nutritional supplements/traditional nutritional supplements/OTC medicines/medical devices/family planning supplies. These categories of goods are set to the expiration date of 2/10, with a large value of 100 days; the ban on sales requires a shelf life of 1/10, with a large value of 45 days. In addition, some categories of goods in the food, pets, mother and baby, beauty, home furnishings, and large food industries have an expiration date of 2/10, with a shelf life of 100 days; a shelf life of 1/10 is required, with a shelf life of 45 days. (Yibang Power)

9. Shein has become the favorite APP of all ages in Spain, second only to Zalando

According to a report on July 25, according to a report by SmartmeAnalytics, in fashion applications, the Chinese fast fashion cross-border e-commerce platform Shein ranked second only after Zalando, and Shein has also become the favorite app of all ages in Spain. (Yibang Power)

10. TikTok will add subtitles and translation tools to support automatic subtitles generation function

According to July 25, TikTok recently announced that it will introduce new subtitles and translation tools to reduce language barriers for users when using them, so that the content can cover more users around the world. TikTok said the first supported languages ​​include English, Portuguese, German, Indonesian, Italian, Korean, Mandarin, Spanish and Turkish. (Yibang Power)