What should I do if the store has traffic but no conversion? How to improve the store conversion rate?

Q: How to increase click-through rate

answer:

The click-through rate is determined by factors such as product style, product main picture, promotional picture, product price, etc. Therefore, the click rate of a certain product is still not good if it changes to various pictures, but it is a problem with the product style or product price. If there is no problem with the style, usually replace the main or promotional image of the product.

Q: I am a toy category. Today I have launched a new product of the season, a shower for children to play with water. The hottest product in the store is also a toy for children to play with water. How can this new product be sold with the help of hot-selling products? The express train has been opened and Taobao customers have also registered. Are there any other ways to promote new products?

answer:

You can associate the shower in the details page of the water play toy, or use the water play toy and shower to make a discount package, so as to increase the basic sales of the shower by playing toys. In addition to direct trains and Taobao customers, new products can also improve basic sales by participating in some third-party activities or internal store activities.

Q: How to conduct product analysis

answer:

In addition to your own premonition of the product and control of the market, the most important thing is to quickly put the product into the market, browse the product through traffic, and then analyze the product based on the click-through rate, stay time, jump rate, collection, conversion and other data during the browsing process.

Q: New store sells skin care products to ensure authentic products, but Taobao judges fake products based on the description level information. What will happen to the store? How should the purchase products be published?

answer:

You can appeal. If the appeal is unsuccessful, depending on the severity of the punishment, the store may be blocked for 7-30 days . To release information on purchasing products, you need to provide product purchase channel vouchers, invoices and customs procedures.

Q: What should I do if the store has traffic but no conversion?

answer:

There is traffic but no conversion, which may be because the traffic accuracy is not high. Otherwise, the page design is not done well, the selling points are not outstanding enough, or the marketing atmosphere is not enough, and the attractiveness is too poor. Optimize the above points and improve it.

Q: The new labor protection gloves model has a conversion rate and click rate higher than the industry average. The direct train has a traffic of 500 yuan per day , with more than 200 yuan. It has been burned for ten days, and the natural traffic is less than 30 yuan. The growth is very slow. Wangwang " Heng Qiang Reputation " . Why, is it not suitable for the direct train to make a hit model?

answer:

If new products are to be popular, the express train is a necessary tool, but it is not the only tool. Although burning 500 yuan a day brings in some traffic, if there is no conversion, no positive reviews after conversion, relatively low customer unit price, etc., it will lead to the problem that the traffic will still not increase after burning money. In addition, driving skills also have an impact. What kind of words are used, how much bid is made, the area and time of delivery will affect the effect the final express train brings to the store.

Q: Which website is the best for off-site promotion for home appliances? It means putting the product on other websites. Which website is better?

answer:

When it comes to off-site promotion, you are not watching which website is better, but which type of people your user group is. Once the user group is confirmed, then go to the off-site website alliance to cooperate. For example, if you want to advertise some decoration websites, furniture websites, etc., the effect should be OK. Of course, it also depends on the brand. Most consumers still value product brands such as large appliances.

Q: How to solve the problem of returning express delivery to the warehouse.

answer:

First of all, we need to see the reason for the lost item, whether it is due to the express delivery problem, the recipient problem, or the problem that arises when the user sends the express delivery back. Then, a return process is done to allow consumers to make relevant user identification when returning the goods and sending express delivery. The recipients must be unified and placed in a unified prescribed area after receiving the goods, which will reduce the situation of losing the goods.

Q: How to make a hit

answer:

According to the product's style, price, and industry competitiveness, choose a potential hot product, and then introduce a large amount of traffic to this hot product from different channels. If the style is fine, it can generally become a hot product. But the most important thing is actually not the process of creating hot products, because hot products have very little profit or even losses. Therefore, after the hot products are created, if the process of attracting traffic and linking other products, detonating other products or even the entire store is the key to whether the store can finally make it.

Q: How long does it take for Taobao store to be deducted 28 points before it can be cleared?

answer:

The points will be cleared every year after deducting points, usually in the beginning of the year and in January .

Q: Hello, teacher! We are a traditional e-commerce company. We have opened Tmall stores for several years, but we have not started. The boss used to be clearing the goods. We are still selling the inventory from 2014. The boss now knows that this problem may be bad, but he doesn't know how to do it. Thank you, can you please tell me? Thank you so much!

answer:

Clearing inventory is destined to not be able to do a long-term e-commerce business. Only by redeveloping competitive products and combining refined operation work can the store be gradually built.

Q: I make pajamas. I added two creative pictures. There is a picture with more clicks and less clicks. Is it better to delete the little one?

answer:

The few things need not be deleted, but replaced. Because your image with more clicks may not necessarily be the one with the most clicks. Even if it has the most clicks, there will be a decline. So we have to keep changing pictures and testing them ~

Q: How does Alibaba Chengxintong have traffic in the new store

answer:

The traffic of new stores is basically relatively small. You can try to attract certain traffic through paid promotion or your own resources, mass forums, etc. Of course, wholesale depends on product styles and product prices. If the product styles and product prices are appropriate, there is no need to worry about traffic.

Q: The direct bus's performance plummeted because my bid was too low or something? A plummeting volume indicates that it is ranked low, right?

answer:

The showdown volume plummeted, because other peers have bid higher, or the overall traffic heat of the industry has declined, or where is the problem with your direct bus account. The third one has a higher likelihood. Most of the situations in the plunge in performance volume are indeed because of the low ranking.

Q: Can the negative reviews of Tmall store be corrected?

answer:

Can't change it.

Q: The store has a main product, with sales of more than a dozen orders every day, and only a few others, but the store’s dynamic score has been declining, especially the “ description matching ” has dropped to more than 4.6 . Is there any way to improve the dynamic score? We cannot register for activities below 4.7 .

answer:

Most of the ratings are low due to the consistent description. You can modify the page or re-optimize the product production to make the product more consistent with the page and fundamentally solve the problem. Or, make good reviews and cashbacks, use tools like Ike, and use WeChat to make cashbacks, so that consumers can give better evaluations for the amount of cashbacks.

Q: How to set the Taoke commission

answer:

You can set it in the Taobao background. If the product sales are relatively low, it is recommended to set all profits as commissions, which is equivalent to selling products without profits to accumulate weight for the store. Until the product traffic and sales gradually increase, you will gradually reduce the commission ratio bit by bit.

Xiaoqing's answer

Attachment: Online stores sold more than 700 claw machines in half a month, merchants returned to their purchases in two months

It is reported that "it is not uncommon to buy a doll, but to catch one, you will feel fulfilled." As the summer vacation is approaching, many young consumers can always be seen in front of many supermarkets and subway stations, in front of many machines for catching dolls. Some industry insiders say that the chance of catching dolls by a doll machine can be controlled, and if there are enough machines, one machine can achieve a turnover of about 200 yuan a day.

Bare metal price is about 5,000 yuan

Yesterday, the reporter saw on the platform floor of Jing'an Temple Metro Station that a customer was staring at the dolls in the glass cabinet and fiddling with the joystick in front of several claw machines. Coincidentally, on the 1930-style street of Shanghai at the People's Square Metro Station, there are dolls with various cartoon characters placed in the claw machines, which will attract the attention of passers-by from time to time. In addition to subway stations, it is easy to find several claw machines at the entrances of some shopping malls and hypermarkets.

Now is the peak season for claw machines to attract money. "The reporter found the relevant person in charge of this Taobao seller based on the information on the claw machine. According to him, the summer vacation has come, and the claw machine is very attractive to many students. "One old model of ours costs 3,800 yuan, and the new model is 5,000 yuan per unit, with a very good sales. "According to reports, the merchants sell bare metal, and users only need to put dolls in the machine.

According to the sales list it provided, the reporter saw that in just half a month from July 6 to 18, the store sold 724 machines. "This sales volume is relatively average, because the summer is a hot season for consumption, so orders usually appear before the holiday. Relatively speaking, manufacturers have already considered off-season for July. When we have a lot of orders, we can sell 1,000 units during this period."

Costs can be recovered in 2 months

Can you make money quickly when doing the claw machine business? The reporter learned that the chance of catching dolls by the doll machine can be completely controlled through the machine's motherboard. A claw machine seller on Taobao told reporters, "You can set up any coins you invest and how much you invest. Just tell us before leaving the factory."

The reporter saw that there were a long row of finger switches on the motherboard of the claw machine. Users could control the strength of the bamboo as long as they adjusted the position of the switch according to the instructions. "Theoretically, it can be adjusted to 256 times before it can be caught once, or it can be adjusted to 4 times. Generally, it is always about 20 times. Of course, it must be debugged by yourself according to the size of the doll. Generally, as long as the claw force is strong and the position is aligned, you can catch it."