#Laogao E-commerce Newsletter#[E-commerce Evening News on October 22]

　　#Laogao E-commerce News# [E-commerce Evening News on October 22] Tmall Double 11 will launch 3,000 real estate projects and 800,000 special-price houses across the country. Suning.com will focus on Double 11 live broadcasts to cooperate with anchors such as Luo Yonghao; Pinduoduo releases a new brand plan of 2.0, and launches 100,000 customized products in the next five years; Ant Group's valuation may reach 2.2 trillion yuan, with a maximum issue price of HK$115; Cainiao Station will generally extend its business hours during Double 11...

　　E-commerce newsletter

　　1. Tmall Double 11 will launch 3,000 properties and 800,000 special-price houses covering 300 cities across the country

　　According to news on October 22, Tmall announced today that Tmall Double 11 will launch 3,000 properties and 800,000 special-price houses, with a single discount of 1 million yuan. The special-price houses cover nearly 300 cities across the country. From now on, consumers can participate in the rush to buy them. In addition, Tmall will also give away a free house. Users can search for "Tianci Haofang" on Taobao App and participate in the lottery without any threshold. The lottery time is October 31. (E-commerce News)

　　2. JD.com: In the past five years, it has achieved poverty alleviation sales of over 100 billion yuan.

　　On October 22, JD.com released a five-year poverty alleviation report card that in the past five years, JD.com has helped more than 3 million products be launched in poor areas across the country, achieving poverty alleviation sales of more than 100 billion yuan, directly driving more than 1 million registered poor households to increase their income. According to reports, JD.com launched its rural e-commerce strategy in 2015. In the past five years, the JD platform has achieved agricultural product transaction volume of more than 500 billion yuan, becoming the main channel for the upward trend of agricultural products. In the next three years, JD.com will launch the "Pengfu Promotion Plan" to promote rural revitalization and drive the growth of trillion-dollar output value in rural areas. (E-commerce News)

　　3. Suning.com will focus on Double 11 live broadcasts and cooperate with anchors such as Luo Yonghao.

　　On October 22, Suning.com announced that it will hold a Double 11 press conference on October 26. The company's internal staff said that this year's Double 11 live broadcast, Suning will make efforts from the following four directions: launching evening parties, combining programs and shopping; inviting celebrities to open a live broadcast room for super buyers; inviting internet celebrities to cooperate with Douyin's top and waist-producing anchors such as Luo Yonghao; "village broadcast" + "factory broadcast" + "shop broadcast", nearly 500 farmers will carry out "direct supply of origin" live broadcast. (E-commerce News)

　　4. Pinduoduo releases new brand plan 2.0, and launches 100,000 customized products in the next five years

　　Today, Pinduoduo's "New Brand Plan 2.0" was released in Shanghai. Vice President Chen Qiu said that from 2021 to 2025, Pinduoduo will open up an incremental market for customized products of 1,000 billion yuan, launch 100,000 customized products, assist 5,000 manufacturing companies, and use 10 billion yuan subsidies to instantly pin the business group test and customized brand promotion plan to incubate more independent brands. (Securities Times)

　　5. Tmall Elf enters this year's 100 new products for Tmall Double Eleven

　　36Kr learned that Ku Wei, general manager of Tmall Elf Business Department, said that Tmall Elf has currently possessed thousands of skills in the two core areas of entertainment and information, and will also strengthen and expand AI capabilities in the four major areas of education, health, smart home, and life services. In this year's Tmall Double 11, Tmall Elf entered 100 first-time new products, including 68 different categories such as fitness, cooking, and education. Currently, nearly 5,000 smart products on the Tmall platform have built-in or support Tmall Ghost Connection. (36Kr)

　　Internet news

　　6. Ant Group's valuation may reach 2.2 trillion yuan, with a maximum issue price of HK$115

　　According to reports on October 22, it is reported that analysts from Ant Group's leading bank recommended that Ant Group's valuation range is US$333 billion to US$475 billion, equivalent to approximately RMB 2.2 trillion to 3.2 trillion. (Titanium Media)

　　7. Facebook dating function Dating is launched in Europe, with free features

　　Facebook reportedly announced on Thursday that its dating service has now expanded to Europe more than a year after its launch in the U.S. The platform is simply called "Facebook Dating" and aims to help Facebook users find companions through common interests, events and groups. Unlike dating services like Tinder, Hinge, etc., there are no paid items on Facebook Dating feature. (Sina Technology)

　　8. Youzan and Xiaohongshu create the "content planting - make an appointment to place an order" model

　　On October 22, mobile e-commerce solution provider "Youzan" announced today that it had reached a cooperation with Xiaohongshu. Its Youzan Meiye store will connect to the Xiaohongshu enterprise account to create a closed transaction loop of "content planting - reservation ordering". Merchants in life service categories such as manicure, eyelash, and hairdressing will be supported by Youzan in the first batch of key support. It is understood that Youzan E-commerce mainly provides four services: SaaS, value-added services, PaaS and consumer services. As of now, it has cooperated with many platforms such as WeChat, Weibo, Alipay, Kuaishou, Xiaohongshu, Huya, etc. In the first half of this year, the total transaction volume on Youzan platform has reached 46.2 billion yuan. (E-commerce News)

　　9. Cainiao Station will generally extend its business hours during Double 11

　　According to October 22, Cainiao Station said today that the business hours of the nationwide sites will generally be extended during Double 11 this year. Among them, 30,000 Cainiao Stations will be open until 23 pm; 60% of the sites distributed in first-tier cities in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou will be open until early morning; in addition, more than 6,000 domestic sites will continue to be open to customers after 24 pm. According to the relevant person in charge of Cainiao Station, in order to prepare for Double 11, the company will invest more than 160,000 staff members and add more than 50% of the venue this year. During Double 11, it will also try to deliver some pre-sale goods to the community in advance for the first time. Consumers can receive the goods as soon as possible after paying the final payment on November 1st. (E-commerce News)

　　Cross-border newsletter

　　10. The authentic certification service of eBay US station has been expanded to sports footwear category

　　On October 22, eBay's US website recently announced that by early 2021, the platform will authenticate all collection sneakers priced at more than $100. After a consumer purchases sports shoes on eBay, the seller will ship the item directly to eBay’s independent third-party certification authority to perform comprehensive physical identity verification. After rigorous review and evaluation, sneakers are shipped to the buyer. It is understood that this service launched for sports shoes is the second time that eBay has taken this measure in the collection classification after launching the watch verification service. (E-commerce News)

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