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Big news - Tmall announced this year's "618" investment promotion rules

2018-05-03

  According to May 3, today, Tmall announced the investment rules for this year's "Tmall 618". It is reported that this year, Tmall will prioritize cooperation with merchants that can better serve consumers based on the overall strategy of the event. The screening conditions include brand awareness, event fit, consumer needs, store opening time, honest operation, whether freight insurance is provided, whether full-process logistics controllable capabilities, etc.

  It is worth noting that the choice between Tmall and the merchant is two-way, and either party has the right to decide independently whether to cooperate with the other party before a consensus is reached. In addition, Tmall said that the cooperation reached with merchants on participating in the Tmall 618 event is free.

  Xuanming Network learned that the locking time of Tmall/Tmall International Activity benchmark marketing rules indicators is April 8, and the verification indicators include: DSR, comprehensive after-sales service indicators, illegal deductions, and honest operation.

  据悉,在天猫此次的营销管理规定中了解到,活动期间,如商家对天猫消费者的关注度不足、商品优惠力度不足,甚至与该商品在其他渠道的营销措施相比没有竞争优势,这些均不符合天猫618对消费者的承诺;对于上述情况,系统可能即时否决此前通过评比分配给商家的免费天猫资源,由其他更优秀的商品出现在活动更显著位置,或直接取消商家的会场资格等天猫珍稀且免费的流量。

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