Must-read for Taobao newbies: How to operate a new store without traffic or orders?

Question 1: How to test the model in a new store?

Answer: The test model can be divided into free test model and paid test model

Free test models are in-store test models, related test models, and customized page test models

Paid test, direct train, drilling exhibition, Taobao customer test

Filter dimensions:

Click rate: reflects the buyer's interest in this product

Click Conversion Rate: Conversion Rate reflects consumers' acceptance of this product

Collection: The higher the collection rate, the more potential consumers.

Question 2: When is the time period for the baby to be listed on the shelves more reasonably?

Answer: The reason why babies are taken so seriously when they are on and off the shelves is that the more babies they are removed from the shelves are ranked higher and higher in a natural cycle. The peak period of Taobao's major trend shopping is 09:00-11:00 15:00–17:00 20:00-23:00 You can use the store tool to generate E-schools. The business consultant can check the peak period of traffic visitors under your category, and reasonably arrange your own treasures in the store to ensure that they can be put on and off the shelves every day.

Question 3: How to increase visits on Taobao?

Answer: Store visitors are all included through single product search rankings. How to increase visits can be understood as how to increase single product weight and store weight. Single product weight involves search click rate, click conversion rate, sales volume, sales growth rate, and customer experience.

Question 4: When can I start to make up orders normally? Now, aren’t the basic sales volume given?

Answer: There are still many ways to break zero for single products, but the most common method is to brush. Replenish orders are to stabilize the overall conversion rate of single products or stores. When the conversion rate of two products declines, you can replenish orders normally.

Question 5: I am a novice in Taobao. I used to be a good shop owner. Later, after the points were deducted, there was no one left. What should I do if I don’t sell the goods?

Answer: The deduction of points in the store will seriously affect the weight of the store. If you are a novice, if you are a new store, you can consider re-registering a new store.

Question 6: How to optimize the express train?

Answer: Direct train weight - quality score core word - conversion rate

How to optimize the direct train is to improve the keyword quality score and optimize the conversion rate.

Quality score is correlation - buyer experience - creative quality three parts

Buyer experience dimensions packaged, conversion rate, collection, shopping cart, product DSR, and Wangwang response time.

Improving the quality of creative pictures can directly improve keyword quality scores

Conversion rate optimization product page and improve conversion rate based on direct train reports

1: Is it worth this price? ———————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————

2: What's the best of the product? —————Affirmative Law

3: What to buy? ————Rigid demand

4: Why buy it in this store? ——Principle of comparison

5: Why buy now?—————Stimulate your desire to buy

Question 7: How to delete bad impression tags + impression tags

Answer: For example, there are 9 yellow ones in your evaluation, and one black ones, for example, a baby with clothes, and there are 10 reviews. If you want to get rid of this bad one, first of all, you can see if there are less than 10 comments on the same style in the same industry but yellow ones. For example, if you have a good attitude, click to view. Look at the following evaluation content, there are fonts marked by the system. These are captured by Taobao robots. As impression tags, then you only need to put the keywords contained in the evaluation of the opponent's good attitude tag into your own evaluation. You only need to accumulate 11 miracles and you will see that your odor is replaced by a good attitude?

Question 8: There is no one in the newly opened store and no orders. Now I am dedicated. What should I do?

Answer: People who do Taobao have all had this feeling. Heart stores are easy to make, but it is more difficult to drill for it. That is because Alibaba supports Heart stores. New stores focus on energy and resources and traffic to maintain a single item.

Question 9: Taobao C store baby has already said that the false transaction has been reduced, and the appeal has failed. What will be beneficial to you next?

Answer: The baby who has been demoted by false transactions can basically be said to be sentenced to "dead type". Next, the baby will be removed from the shelves and placed in the warehouse, deleted the next day and placed in the recycling bin, and the recycling editor will be released within 7 working days.

Question 10: What should I do if I always fail to pass the special offer every day?

Answer: In addition to meeting the hard conditions for registering for daily special offer activities, if the review prompts that the product has insufficient comprehensive competitiveness, you can continue to increase the traffic of single products into the store and register for price reduction.

Question 11: Why did the baby downgrade his authority? How to prevent it?

Answer: Is the downgrade here a downgrade? As long as you brush the order, you will be at risk of being downgraded. You can only simulate real transactions as much as possible to reduce the risk.

Question 12: How many orders have been made in the new store for women’s underwear? How can it work if it has not worked in the last few days?

Answer: You must persist in doing anything, such as such a simple thing as brushing orders, so how can you build a good Taobao store?

A single item can not only be done by brushing orders for a few days in a row. Brushing is not the purpose, you must brush with purpose.

Question 13: Will the chance of being checked be reduced after Taobao opens a direct train?

Answer: Yes, the express train has a weighted effect on single items.

Question 14: I would like to ask if it is a franchise store and the merchants have so many shelves at once, how should I do that?

Answer: There are not many products in the store, but quality. You must selectively put them on the shelves with products that are similar to the overall style and unit price of the store.

Question 15: My store used to sell toys, but now it sells honey. I haven’t sold it for a long time. What should I do?

Answer: Each store has a main business share in its reputation. Your store mainly sells from toys to honey, so your store currently does not receive category traffic. If the store reputation is not high, it will be easy to change. If the reputation is high, it will take some time before the store main store will be converted to honey.

Question 16: Will the product attributes of the product that are sold on behalf of others affect the weight of the baby?

Answer: It cannot be modified so that it has red asterisks. They are all related attributes. If you don’t need to modify it, it will not affect the weight!

Question 17: Can a computer and a network cable open two stores at the same time?

Answer: If there is no problem with opening two stores for different categories with one computer and one network cable, it is impossible to open two stores for the same category at the same time. Taobao will be considered as a repeated store opening; even different products under the same category will not work, so try not to do this.

Question 18: Your store is for women’s clothing. Can you get a baby with women’s bags?

Answer: If the baby who has a woman's bag in a women's clothing store cannot reflect the proportion of the entire store's main business category, because they all belong to the major category of clothing, shoes and bags. However, Taobao will feel that your store is not related to women's bags, so try not to do this: However, if you really do this, as long as your other weights are good, it will not have a serious impact.

Question 19: Is it okay to use C stores and Tmall for the same category with the same IP?

Answer: This situation is OK.

Question 20: How to avoid the same model when doing agency sales?

Answer: The main method is to avoid the title of the main image, price (if modification is allowed). The details focus on the main image. Do not modify it on the main image provided by the supplier. The best way is to find a completely different image in the details page and make the main image yourself.

Question 21: What are the strategies to improve dynamic ratings?

Answer: The most common method is to give a 5-point cashback or give a gift (the cashback is now prohibited!). This kind of routine method is not entitled to write it in the description. You need to write it on the description page, write a thank you letter in the package to understand, and wait for the customer to sign for it in time to remind Wangwang in time, and other auxiliary methods. Of course, the most important core is user experience. Any method we think of is to satisfy the customer.

Question 22: Which collections are helpful for search weights, and what work has been done for this?

Answer: The collection that can generate secondary access is helpful for search weight. The recommended method is to do a collection and coupon event in the whole store. At the same time, do such a thing on the baby details page, which is to give customers two choices. First, what discounts can be enjoyed by the baby you buy now, and second, it doesn’t matter if you don’t want to buy it for the time being. If you collect my baby, you will get something for me. For example, I am making shoes. If you collect my baby, you will get a 10 yuan coupon, which is valid for one month. You will get a pair of socks. When you decide to buy it, you can use the coupon to save 10 yuan and give the socks at the same time.

Question 23: How do you understand invisible downgrade?

Answer: There is no invisible downgrade. All the tools on the market to detect invisible downgrade have various purposes. As for why there is no invisible downgrade.

Question 24: How do you understand the support for new stores?

Answer: Taobao has a lot of support for new stores in order to support the development of new stores, among which the support weight is relatively obvious. The support stage is from the new store to the first diamond below. The specific support time depends on your performance. If the store performs well, you can support it until the first diamond. If the performance is not good, it may end in a week. The support target is a newly opened physical store, and virtual stores do not enjoy support. The support standard is 'a special high-quality store, that is, from the beginning to the end, it is a store with a category of treasures. The user experience is good, and the focus is on click-through rate and conversion rate. After understanding these, we know that if you want to enjoy the support of new stores, first, don't start with virtual, second, don't look for traffic everywhere, focus on internal strength such as click-through rate and conversion rate, and third, don't change categories easily.

Question 25: Why is it not recommended to convert virtual to physical products in new stores?

Answer: First, Taobao does not support virtual stores, second, Taobao hopes that you will complete the category; if you switch to physical products virtually, it means that both of these points are violated, Taobao will have a very bad impression of your store.

Question 26: Why is it not recommended to change the main business category frequently?

Answer: There is a very important indicator in Taobao SEO, which is the correlation between your main category and the keywords searched by customers. If you change the main category frequently, it will lead to the proportion of your main category. Taobao will think that your relevance is very poor.

Question 27: How do you understand how conversion rate can increase search weight?

Answer: The conversion rate that can best increase the search weight is the search conversion rate. For example; if the buyer searches for the keyword "shoulder bag woman" and enters this baby and then completes the transaction, then this conversion rate is quite beneficial for the weight increase of the word "shoulder bag woman". In addition to increasing the weight of the word "shoulder bag woman" and also increases the weight of the word "shoulder bag woman", because the word "shoulder bag woman" contains the word "shoulder bag woman".

Question 28: How do you understand the improvement of sales to search weight?

Answer: Sales volume has an impact on search weights, and the most beneficial vector is the sustained and stable growth of sales. There are several points;

1) Stable sales trend; 2) Growing sales trend; 3) Continuous sales trend; 4) Sales amount;

Question 29: Will the title, description, main picture, and price be reduced?

Answer: Do not modify these things at the same time, otherwise Taobao may misjudgment you to change your baby. The safest way is to change them one by one. And if there are no special needs, it is best not to modify the theme, description, and price on the day you are removed.

Question 30: Will the buyer increase the weight of the baby by searching for a keyword and selecting the city to make a transaction?

Answer: This situation will only improve the search ranking of the search result page after selecting a city, and the weight of Taobao's comprehensive ranking has not been improved.