14.2 billion WeChat red envelopes were sent and received on the New Year’s Eve of the Rooster. The increase of 76% year-on-year

　　#Laogao E-commerce Online Information# It is understood that according to data from Tencent, the number of WeChat red envelopes sent and received on the New Year’s Eve of the Rooster reached 14.2 billion, an increase of 75.7% from the 8.08 billion on the New Year’s Eve of the Monkey. The peak occurred at the last second of New Year's Eve, that is, 0:00 on January 28, with 760,000 red envelopes sent and received per second. The peak of New Year's Eve last year was 409,000 red envelopes sent and received per second. Other interesting data are: girls receive more red envelopes than boys; the most popular red envelope amount is 8.88 yuan, followed by 6.66 yuan and 5.20 yuan.

　　Since Tencent launched WeChat red envelopes during the Spring Festival in 2014, WeChat red envelopes have become one of the most important entertainment projects during the Spring Festival. For many people, they have changed from watching the Spring Festival Gala while catching red envelopes to watching the Spring Festival Gala while catching red envelopes. In this regard, some analysts pointed out that since the launch of WeChat red envelopes, it has become a new custom, and it can be said that the New Year is called having WeChat red envelopes. At the same time, it has also been popularized in life outside the New Year and has become a tool for people's daily communication.

　　From the perspective of age, WeChat red envelopes cross the generation gap and establish cross-generational communication. The well-known red envelope amount is born in the 1960s, the most red envelope number is born in the 1970s, the most popular red envelope is born in the 1970s, and the most popular red envelopes are born in the 1970s, and the more people born in the 1990s who send red envelopes by click-to-point chat. Among all age groups, the post-80s generation gives the post-80s generation the largest number of red envelopes. From a geographical perspective, Guangdong Province has the highest number of red envelopes sent and received in the country. Guangdong's to Hunan and Hunan's to Guangdong are well-known routes for red envelope traffic. According to city calculation, the top three red envelopes are all Beijing, Shenzhen and Shanghai.

　　In addition to WeChat red envelopes, the data of QQ red envelopes has also hit a new high, and its "youngness" is more obvious.

　　Data shows that on New Year's Eve on January 27, the number of users participating in the "Sweeping Red Envelopes" reached 272 million, and 1.727 billion cash red envelopes and card coupon gift packages were swapped. Overall, the total number of users participating in QQ's "LBS+AR Red Envelope from the Sky" and "Sweep Red Envelope" this time was 342 million, of which the post-90s accounted for 68%, and users received a total of 3.777 billion cash red envelopes and card coupon gift packages. This data also exceeded the 308 million user participation last year, setting a new record high.

　　Analysts pointed out that this year's Spring Festival red envelopes are still an offensive and defensive battle in the social and payment markets, on the one hand. From this point of view, on the one hand, QQ has successfully defended social networking and has recently expanded the payment market; on the other hand, it is the technological battle around AR. With the disappearance of the demographic dividend, it is a general trend for Internet companies to transform into technology companies.

　　Tencent Vice President Yin Yu said that mobile red envelopes have become a New Year custom for Chinese people. This year's Spring Festival QQ red envelope activity hit a new high, thanks to the innovative application of AR technology. The participation of nearly 70% of young users also allows us to see the vitality of cutting-edge technology among young people.

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