At this year's annual regular meeting, Lao Gao, the founder of Lao Gao's e-commerce circle, shared a view that more than 90% of merchants must find their own home by building brands.
Now the competition among e-commerce platforms is getting more and more intense. As long as there is traffic, merchants want to do it. However, this year's platform's strategic orientation is basically price advantage, which is not conducive to building a brand. How to survive in this situation?
Lao Gao believes that if you only do e-commerce and not brand, you will inevitably fall into the trap of the platform. If you cooperate with it to fight a price war, there will be a dead end.
As we all know, the incremental era of all walks of life has passed, and the present and future are both stock eras, and the profits of the incremental era rely more on the power of the brand.
To this end, Laogao E-commerce Club specially prepared a salon event in Guangzhou with the theme of "Ride the Wind and Make a Brand" from May 25 to 26 to help e-commerce companies take root and break through in different ways.
01. Highlights of the event
Brand empowerment—
Insight into the competitive landscape of the entire e-commerce market environment, subvert traditional thinking, enhance new cognition, and master the methods of establishing a brand system.
Content layout—
Learn about the new trends of the Xiaohongshu platform, find opportunities for brand growth, and gain more diverse e-commerce profit points.
In-depth links—
Hundreds of e-commerce entrepreneurs have thematic discussions and exchanges, not about width, only about depth, expanding special industry connections, and masters are the masters and teach them all.
Talk to Lao Gao—
Lao Gao himself visited the scene to share multi-dimensional topics such as brand, strategy, management, and execution that are closely related to e-commerce business owners, answer questions and answer questions one-on-one on the spot, speak freely, and communicate and interact at zero distance.
02. Activity summary
EN
CN
