The surging e-commerce wave has pushed more and more designer brands to the Internet, and original works have gradually emerged from the "deep boudoir" and are well-known to the public. In recent years, Chinese style elements have gradually become the mainstream. The consumption trend is irreversible, and the times are also developing from manufacturing in China to creation in China. As the creator of product upgrades, the original creator will surely become the leader of this wave. Only when designer original brands are on e-commerce platforms can they reach the public, break the shackles of "niche" sales, and achieve healthy growth. The post-90s generation often smiles, a successful e-commerce owner of Chinese-style men's clothing, and the founder of Huamuzhuo brand.
Smiling often
Walk out of the countryside of Anhui
Chang Xiao, (formerly known as Ding Yun). Member of Laogao Crown Club, founder of Huamuzhu brand, and owner of Huamuzhu Chinese style original men's clothing store. Chang Xiao, like most Taobao sellers, is also an entrepreneur from the countryside! In the autumn of 1990s, Chang Xiao was born in a small village in Anhui. Due to family reasons, Chang Xiao has been a child like most of the left-behind children in the same village since childhood. He has no one to educate or guide him in his childhood and adolescence. He relies entirely on himself and is raised in rural areas. In fact, this is nothing. At that time, a young man, who was unable to make ends meet due to family reasons, had to face creditors who came to collect debts all day long. At that time, Chang Xiao was Ding Yun, and Chang Xiao's entire childhood was something that other peers could not understand and empathize with. These current situations made him secretly make up his mind to make a fortune in the future! Get out of here and help your family change the status quo! This is the origin of the nickname "Chang Xiao" he later called himself. He smiled at life, kept smiling, and had to struggle and be optimistic! This is what he said himself.
Partnership mode starts e-commerce career
Later, through his continuous efforts and family support, Chang Xiao successfully completed his undergraduate studies and obtained a double bachelor's degree in literature and science. I could have continued to study for a master's degree, but I also knew that I could not get public funding. If I continue to study for 3 years, my family would be a huge expense. After graduation, he found his childhood friend and started his e-commerce career.
In the early stage of starting a business, Chang Xiao had just graduated and his partners had just left. They did not have a lot of start-up funds, and they relied on the money from a credit card to persevere a little bit. Because the suppliers they use are all partners who have worked with before and have a certain foundation, so there is no need to worry too much about the supply of goods, and there is also a little accounting period. In this way, the young man born in the 1990s started his journey of starting a business with his dream. They made small achievements in the fourth month of their business. He still remembered deeply that they earned 100,000 that month, which was also considered the first pot of gold for success! It was precisely because this plot, which seemed to be a successful one at the time, that affected their decision-making mistakes later.
Time of transformation: Don’t make excuses for failure, just find ways for success
This time, Chang Xiao and his partners had more funds, and they began to expand their team crazily when they saw success. Chang Xiao said that at that time, he felt that only more and better teams could fulfill their last entrepreneurial dream. The expansion of personnel has expanded from a few to a team of 30 people, and it is precisely because of this expansion that has gained a lot of experience and lessons for Chang Xiao's life. The large number of people is not the real problem. The real problem is that they do not realize their problem, that is, they have no core competitiveness at all; they have no advantages in their ideas and methods of operating with peers or Taobao. Another fatal problem is that after expanding the scale, they were once immersed in the false prosperity they created. The income and expenditure have always been unbalanced. When funds encounter bottlenecks, they find ways to raise funds and get loans, which eventually led to a loss of 2 million yuan in one year... This number is actually not an exaggeration, and e-commerce is changing too quickly. So this failure made Chang Xiao and his partners realize that when making decisions, they must think about their core competitiveness and business profit model. Here I often laugh here to give all my colleagues or friends with dreams to e-commerce Taobao sellers - that is, don’t expand madly, and don’t be silent in the false prosperity you create. False things will collapse sooner or later!
Founded a Chinese style original men's clothing brand: Hua Muzhuo
After this failure, Chang Xiao did not give up his dream. Instead, I learned the truth that "How can I get the fragrance of plum blossoms without experiencing the cold"? In fact, this is also an important turning point in Chang Xiao’s business process. After this time, they adjusted for a period of time and alleviated the debt pressure and repositioned themselves! After establishing the company, Chang Xiao registered many brands and trademarks, and then found a subdivided style: Chinese style men's clothing. Although there is not such a large consumer market here, he knew that when building a brand, one must make an impression. It is better to make "durian with true love than bananas, everyone loves it." This is also an experience he shared with everyone. Of course, the brand of Huamujiu is always laughing at my feelings, because this young man born in the 1990s has always been a literary young man in his heart. This time, I often laughed at the innovation and entrepreneurship and reminded myself to make products seriously, take everyone seriously, and not follow blindly. We must be down-to-earth and step by step!
Meet the Laogao Crown Club brand and start a new chapter
When Chang Xiao failed to start a business, he chose to learn more by joining Lao Gao Crown Club. He smiled and said that in Laogao Crown Club, members were selflessly sharing their e-commerce experiences, and he gained a lot; he often smiled and continued to innovate and learn for a year, communicated with members in Laogao Crown Club, and grew together; through the club organizing online and offline sharing and communication activities, providing resource integration platforms, building an effective network of contacts, and helping Huamujiu grow faster. In just one year, Chang Xiao relied on these resources, coupled with his own expertise in traffic acquisition and multi-dimensional store operation, and has created breakthroughs and growth in digital sales in two years. Chang Xiao has also gained more sales channels. Huamuzhuo has become a well-known Taobao brand. This is a new chapter for them to reopen the brand!
Chang Xiao finally smiled and said: I am here to thank everyone who accompanies him. They are the ones who have made him transform and grow. Thanks to Laogao Crown Club, which has allowed him to meet more like-minded friends!
On July 28, this young boy born in the 1990s wants to share his e-commerce story with us to see how he can achieve breakthroughs and growth in digital turnover in a short period of time.
EN
CN
