My sister in Shenzhen relied on the cross-border e-commerce platform eBay, making Chen Jiawei, who had just graduated and was working, couldn't help but feel envious. Her sister persuaded him to come to Shenzhen to work together, but he, who was far away in Qingdao, didn't want to leave this hometown where he gave birth to him and raised him.
So, at the suggestion of his sister, he opened a women's clothing Taobao store in Qingdao.
Directly apply it, two years, double the performance
For Chen Jiawei, the process of starting an e-commerce business seems to be less difficult than expected. He earned 5,000 yuan in the first month of opening a store, 10,000 yuan in the second month, and 20,000 yuan in the third month... In Chen Weijia's words, "The whole process was very smooth, natural, and it rose steadily."
在2015年，彼时的陈伟佳每个月能有100来万的收入，平稳又安逸的电商创业旅程让他稍感麻木，一边想多挣点钱，另一边又不想让企业冒太大风险的他，听说有一家俱乐部能够帮助电商企业获得成功，于是他抱着试试看的态度，加入了老高电商俱乐部。
Many members should know that there are many training courses in the Laogao E-commerce Club that can prescribe the right medicine for the company. Chen Jiawei also liked this and signed up for training courses such as Gesim and Operations.
Unlike other companies, Chen Weijia did not go alone, but led several friends from the company to come together, fearing that a key point would be missed.
As the saying goes, there are many people and great power. After repeated training, they moved a complete operating system of Laogao E-commerce Club back to the company and applied it to actual combat.
So, over the whole year, Chen Jiawei and his team increased their performance from the original 10 million to 30 million. In his words, "At that time, everyone's operational skills were very scarce, so we directly applied all the knowledge of Laogao E-commerce Club."
Not only that, in 2016, their performance doubled again, from 30 million to 60 million. This means that in just two years, Chen Jiawei's performance has directly increased from 10 million to 60 million, a full 6 times!
"Versailles"-like dilemma
Perhaps there is some "Versailles". For Chen Jiawei, who is smooth sailing, he has never encountered any major disasters. If he insists on saying that there is any dilemma, it can only be a problem of out of stock...
"This is a happy trouble," Chen Jiawei said with a smile. It is precisely because of the rapid development in the past two years that Chen Jiawei often faces the "troubles" of supply shortage. Although many critical problems have been solved over time, they are always a little bit short of foolproof.
On Double 11 last year, Chen Jiawei sold 350,000 pieces of clothing in his shop, but due to the failure of the supply chain, he could have sold 100,000 to 200,000 more pieces.
Development too fast may be a double-edged sword. The supply chain cannot keep up with sales, and management problems will also emerge.
As the company continues to grow, Chen Jiawei's team has more than 80 people and sales have reached 150 million. As you earn more money, your mentality will also change. Chen Jiawei realized this problem, but was ashamed that the company has always maintained flat management. The company's mission and values were also quickly set last year, with the purpose of guiding the team to strengthen management.
As such, Chen Jiawei has been reluctant to join the Golden Crown Club. The disadvantage of weak management makes him embarrassed to join this high-end circle and waited until the company's management situation has increased day by day at the end of 2020 before choosing to join.
Laogao e-commerce circle ecosystem is also Chen Jiawei's ecosystem
When he first joined Lao Gao’s e-commerce club, after listening to Lao Gao’s sharing, Chen Jiawei and his friends always came and left with a confused look on their faces. Why? Because I can't understand.
When their company grows bigger and bigger, I find that what Lao Gao said is right! Lao Gao analyzed the layout, planning, strategy and other aspects of enterprise development, which is something that Chen Jiawei admired Lao Gao very much.
Because of trust, Chen Jiawei did not hesitate to copy the strategic ecosystem of the Laogao e-commerce circle. Unlike Laogao e-commerce circle, Chen Jiawei formed an enterprise ecosystem with various business units. With the company as the core, he established Tmall, Pinduoduo, JD.com, private domain, new media and other business units to create an ecosystem suitable for corporate development.
In recent years, Chen Jiawei has concluded a conclusion whether in Laogao E-commerce Club or Jinguan Club: the resources here may not be monetized immediately, but they can bring you ideological inspiration, which is the value.
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