Taobao’s rules are becoming more and more perfect, which also indicates that Taobao is constantly becoming regular and that some cheating methods in the past cannot be used. In fact, we must abide by the rules of that environment in which environment. There are many sellers on Taobao now. It is actually not easy to be an online store owner. Taobao still has strict requirements on sellers. Why can’t Taobao have effective words? This is reflected in this. Today we will talk about Taobao rules - those effective words that cannot be used.
Everyone should know the importance of titles to obtain Taobao’s traffic. Whether a title is written is one of the key factors that affect whether a newly released baby can be quickly done. So how should we avoid being deducted points by the system because of accidentally using sensitive words in the title? Taobao title optimization is very important. First of all, we should fully understand which words must not appear in the title.
1. It is not allowed to add other product words and attribute words that are not related to this product to the title.
Detailed explanation: For example, if you sell shoes, you cannot have words such as women's clothing, food, home appliances, etc. in your name.
The picture shows long-sleeved clothes. The title of the clothes cannot be written with short-sleeved shoes. Flat-sole shoes cannot be said to be high heels, etc.
2. It is not allowed to use Taobao hot-selling keywords, and it has nothing to do with the product.
Detailed explanation: Some people will think that since this word is popular, I will add this word to the baby. Even if it is different from the baby's attributes, it doesn't matter. At least it will have a higher chance of appearing, and if the occurrence rate is high, the number of visits will be greater. In fact, Taobao does not allow it. To a certain extent, it is a deception to consumers.
For example: The baby’s shipping template contains postage, but the title says free shipping.
3. It is not allowed to use specific brand names other than those used by the manufacturer or manufacturer of the product.
Detailed explanation: If you are not a brand product, don’t force others to make a brand
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4. It is not allowed to misplace categories and attributes
Detailed explanation: Correctly posting the baby to the category and attributes is a basic requirement. If it is placed incorrectly, it will not only affect the search, but will be investigated by the system and even deducted points from the store in serious cases.
5. The use of (highest) (best) and other high-level statements in the title are not allowed
Detailed explanation: For example, Taobao is the cheapest, Taobao is the best quality, Taobao is the hottest, Taobao is the best sales, the highest sales volume on the entire network, and the most popular among buyers, etc., which is not only a violation of regulations, but also an illegal act. Violating the Advertising Law will be subject to legal sanctions. Everyone must pay attention!
6. No product is allowed to add a description of gifts and prizes to the title.
Detailed explanation: For example, if you buy, get XX brand products. However, the promotional content of the corresponding product can be written, such as discounts, free shipping, and delivery at full capacity.
7. It is not allowed to use multiple attribute keywords in the same item for any reason.
Detailed explanation: such as brand, series, category, etc.
8. It is not allowed to add unauthorized and unattended services to the title.
Detailed explanation: For example, Taobao monopoly, special dealers, etc. If you don’t join, don’t type it into the title. There are also services that you haven’t joined, such as cash on delivery, consumer insurance services, etc. The customer originally wanted to buy it, but after coming in, he found that there was no such service.
9. Products under automatic shipment cannot be used for "Lightning Shipping" or "online card password". Card secret products are the attribute of automatic shipment.
10. The seller uses words that are not used to introduce this product in the title of the product.
Detailed explanation (including but not limited to the following situation): titled "MISSHA Apricot Exfoliating Mask Slimming Bodybuilding Products are on the Hot Sale" and so on
11. The seller compares other products and brands in the title of the item sold
Detailed explanation (including but not limited to the following situation): "A genuine leather handbag comparable to LV" and so on.
12. If you do not obtain the qualification of a monopoly or the qualification of a special dealer, you shall not claim that it is a "Taobao monopoly" and a "special dealer" in the product information, which implies that there is an authorization or contractual relationship between you and the trademark owner or manufacturer.
13. If the user or store does not have relevant qualifications or does not participate in Taobao-related activities, Taobao does not allow users to use words related to specific qualifications or activities in the product title.
Detailed explanations such as: Taiwan Pavilion, Hong Kong Street, Taobao Mall, Consumer Protection Plan, Pre-payment, etc.
14. Without permission, it is strictly prohibited to use "Taobao" special text and graphics as text and graphics promoted by the store.
15. Language with racial discrimination, hate, sexual and obscene information is prohibited in store logos, store names, store announcements and "Personal Introduction" pages.
16. The use of bad words is prohibited on the store logo, store name, store announcement and "personal introduction" page. For example, multiple numbers or words of an offensive vocabulary.
17. The following text or graphics shall not be used for store names and store marks:.
1) The same or similar to the national name, national flag, national emblem, military flag, and medal of the People's Republic of China;.
2) The same or similar to the foreign country's name, national flag, national emblem, and military flag;.
3) The same or similar to the flag, emblem, name of an intergovernmental international organization;.
4) The same or similar logos and names as "Red Cross" and "Red Crescent";
5) The same or similar to the third-party logo, such as: China Post, China Telecom, China Mobile, China Unicom, China Netcom and China Railway, etc.;.
6) If the user or store does not have relevant qualifications or does not participate in Taobao-related activities, it is not allowed to use words with specific meanings related to specific qualifications or activities, such as: prohibited word museums, Hong Kong Street, Taobao Mall, consumer protection plans, advance compensation, etc.
7) It is ethnic discriminatory;.
8) Exaggerating publicity and deceptive;.
9) It is harmful to the moral style of banned wordism or has adverse effects on banned words;.
10) Place names or foreign place names known to the public in administrative divisions at or above the county level shall not be used as store marks. However, unless the place names have a prohibited word meaning, the store marks that have registered use place marks will remain valid.
18. The store name is not allowed to be named ** Business Alliance. Non-commerce alliance stores are not allowed to use merchant alliances in stores for publicity.
19. The following text and graphics are prohibited from using the store announcement and the store's "Personal Introduction" page:.
1) The store announcement and the store "Personal Introduction" page can be used to introduce the seller's business, but it cannot include the path or link to the seller's personal website. Store announcements and "personal introductions" cannot promote items prohibited on Taobao or specifically promote items sold outside Taobao, nor can they contain links to commercial websites that bring together items from multiple sellers by a common search engine;.
2) Content that contains untrue content or misleading consumers
3) Contents that prohibited words are suspected of violating the law.
Why can’t Taobao have effective words? Today’s article basically includes all the title banned words. It’s really not easy to be a qualified Taobao seller, but if you study hard and carefully, you will definitely be able to operate your Taobao store well! I hope today’s article content can help everyone.
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