For e-commerce bosses, the most valuable investments

2024-11-08

Author | Lao Gao

The urgent need for rich people is investment.

Several bosses showed me their investment accounts, and they had tens of millions of dollars. They spend millions or tens of millions of dollars on investment every year, why do they do this? Because if you don’t invest, your money will depreciate.

I heard that some brothers deposit one or two hundred million in their bank cards. I felt heartbroken when I heard it. It was a waste to keep the social wealth in the card. Why does the country over-issued currency? The core is to stimulate you to keep flowing money, otherwise everyone will save money when they make money, the economy will not be energetic and society will not be able to make progress.

Some bosses’ view of money has not kept up with their wealth. If your cognition is not 90 points and your wealth is 90 points, it is a disaster. For bosses, they must pass the level of money. Don’t treat spending as consumption. Don’t just enter and not leave like Pixiu. They should treat money as a capital, which can operate.

Relying on diligence, you can only develop in a "ladder-like manner", but you can develop in a "ladder-like manner" with investment thinking.

So what is the best value to invest in? I think there are several best investments:

Time and opportunity to invest in business development

For example, improving the quality of key talents is worth spending a lot of money, and using high salaries to poach better products, technology, and R&D leaders is all investment. This kind of investment maximizes the value of money that you useless.

Many people have not done a good job in the company, and have problems with products and other aspects, and they even use 100 million to find investment outside. This is really unwise.

You can understand your own company best. Instead of investing in other companies that you can't understand, it's better to invest in your own company. Why bother to look far? If you can't even understand your own company, it will be even more difficult to understand other companies.

Investing in your own career has the highest rate of return and the most certain. Upgrading talents, products, supply chains, ecology, etc., treating yourself as a "stock", not only has strong certainty, but also has a high return rate, and more importantly, it has a strong sense of accomplishment.

Invest in the upstream and downstream of your industrial chain

I do not recommend financial investments such as KTV and restaurants. I recommend that everyone invest in industry, invest in excellent companies upstream and downstream of your own industry, and invest in companies related to the dream of expanding the industry.

Just like the marriage in ancient times. Why did ancient countries marry the Huns and Tubo? In fact, it is to strengthen its own ecosystem and enhance its own strength.

For example, your company's design and R&D capabilities are very weak, so have you invested in companies in this area? Use your experience and resources to exchange shares, and add a small amount of cash.

I would like to remind everyone that if the company you invest in is very related to your main business, you can directly acquire and account for 51% of the shares. If it is not related to the life and death of the main business, try to hold the equity as much as possible, and do not exceed 20%.

If it exceeds 20%, the founder's psychology will be unbalanced, and you will not have that much energy to help him.

The economic downturn is the window period for mergers and acquisitions. At this time, many excellent potential companies have the intention to be merged and acquired.

Industrial investment and mergers and acquisitions do not advocate changing careers or cross-industry, but integrating their own industries through investment and mergers and acquisitions to form their own leading advantages. Avoid investing in projects that are interbank and cannot understand.

Invest in your own competitors

This is a kind of defense. One year I met a post-90s generation who was more advanced than me. I invested in him, helped him become bigger, and turned enemies into friends, and he would not mess with me, right?

If you are Lu Buwei, when you discover the talent of Qin Shihuang Miaozi, you must find a way to cooperate with him.

Everyone may become their own capital. The ideals that you cannot achieve can also be achieved through the nobles around you. So be kind to the people around you, help others more, and helping other brothers is helping yourself.

I have been studying Chinese studies for so many years, and my biggest feeling is that heaven, earth and man are one, you, me, he is one person, and helping you is helping myself.

Invest in the family happiness

Because happiness is the destination of all our efforts. We must work hard for happiness, and don’t put the cart before the horse. Over the years, I have seen too many members put the cart before the horse. I think about committing suicide and doubling their performance. It’s meaningless.

In recent years, we have saved many members who want to jump off buildings and divorce, so we hope everyone is really happy. The only purpose of starting a business is to be happy , and don’t sacrifice happiness to start a business. If you are not happy in starting a business, it is already against your original intention.

Many bosses sacrificed their happiness back then, and did not go home or look at children every day, which led to the children being closest to the nanny. We don't want to see this happen. This is also why our Laogao e-commerce circle defines success in family happiness, while the rest is successful in career, spiritual fulfillment, and physical health. Only when everyone succeeds in these four places is truly successful.

Invest in your own thoughts and cognitions

This is the most important

Its return rate is much higher than that of housing prices, not two or three times, but geometric multiples. Whether you spend money to go to clubs or other business schools, you will get great rewards.

What I am most grateful for in so many years is that when I was poor, I was willing to spend a lot of money to buy good courses, good knowledge, and invest in myself.

Many people buy diamond rings for hundreds of thousands, but I prefer to use the money to buy a better understanding and a better circle.

Because I understand that the boss’s cognitive height determines the ceiling of corporate development.

When you think it is difficult to run a business, manage it, and everything is difficult, and even manage your husband and wife, there must be a problem with your cognition. It’s not that it is difficult itself, but that you don’t know how to do it.

Go out to study more, listen to good courses, participate in good circles, and improve the quality of your connections. This will increase your own thoughts, and the reward is often hundreds of times.

I have contacted many e-commerce bosses of billions of levels. For them, making one million or tens of millions is a matter of ease. But when they made 1 million, they also found it difficult, and now they don’t think it is difficult to make 100 million, because they have gained cognition.

There is also a boss of a traditional company who asked me how to do e-commerce. I told him directly: "You don't have to do e-commerce yourself. When you study more than a dozen e-commerce platforms well, you will have to wait until the Year of the Monkey and Horse Month."

I suggest he cooperate directly with the brothers of the Golden Crown Club. After hearing what I said, he now has a turnover of several hundred million.

If one person has good products and the other person has good operational capabilities, he can cooperate.

Therefore, as a boss, you must go out more to exchange ideas and exchange resources with others, otherwise it will be easy to see the sky from a well. It is the wisest behavior to exchange money for cognition.

This is also why more and more bosses joining our Golden Crown Club now, because these bosses have urgent investment needs and their money is depreciating at all times. They invest that "useless" money in their personal connections and circle upgrades, thus bringing business growth, cooperation opportunities, experience and cognition improvement, and then bringing several times of growth to the company's future.

If you are also a billion-level boss, you also want to meet more entrepreneurs in the same frequency, welcome to join our Golden Crown Club!

Members' praise

This is a positive review by some members of our Golden Crown Club. I'm not persuasive enough to just talk about it. You can see what these billion-level e-commerce bosses say, they are all personal experiences.

Share to:

Next: A suggestion for e-commerce bosses: In the next decade, aim for slower growth

Tags for this article: Laogao E-commerce Circle Zhigong Party Cross-border E-commerce Exchange and Cooperation Industry Development Back to list

For e-commerce bosses, the most valuable investments

Language Selection